By Frank Emanuele What makes the best branding campaigns? What brands are shining examples of transmedia branding? Frank and Cara tackle some of the best and brightest campaigns, highlight a brand for their work in social, and cover the latest social headlines! Check us out on iTunes to subscribe and get the latest episodes delivered directly every [...]
The Likeable Podcast 13: Let’s Talk Social Ads
by Frank on 3:08 PM in Advertising, Blog, The Likeable Podcast
The Likeable Podcast 12: Branding 101
by Frank on 6:24 PM in Blog, Brand Management, The Likeable Podcast
By Frank Emanuele What makes the best branding campaigns? What brands are shining examples of transmedia branding? Frank and Cara tackle some of the best and brightest campaigns, highlight a brand for their work in social, and cover the latest social headlines! Check us out on iTunes to subscribe and get the latest episodes delivered directly every [...]
The Likeable Podcast 11: The Cause for Cause Marketing
by Frank on 4:21 PM in Blog, Brand Management, Social Good, The Likeable Podcast
By Frank Emanuele Cara and Frank are back to discuss the most philanthropic social media campaigns, NBC’s new SNL social promotions, the iPhone 5, and more! Check us out on iTunes to subscribe and get the latest episodes delivered directly every week, or click here to start listening right now! And remember to tweet #LikeablePodcast and join the conversation!
The Likeable Podcast 11: The Cause for Cause Marketing [ 26:23 ] Play Now | Play in Popup | DownloadThe Likeable Podcast 10: All About Community With @eventbrite’s Staci Perkins
by Frank on 3:03 PM in Blog, Engagement, The Likeable Podcast
By Frank Emanuele Staci Perkins (@sometimestues) of Eventbrite talks about the importance of building and serving your brand’s community. Meanwhile, Cara and Frank note that a picture paints a thousand words as they spotlight a certain fishy Disney film! Check us out on iTunes to subscribe and get the latest episodes delivered directly every week, or click here to [...]
The Likeable Podcast 10: All About Community With @evenbrite's Staci Perkins [ 33:38 ] Play Now | Play in Popup | DownloadThe Likeable Podcast 9: Keeping It Honest with @arilevine
by Frank on 3:06 PM in Blog, Brand Management, The Likeable Podcast, Tumblr
By Frank Emanuele Tumblr’s Ari Levine stops by the podcast this week to discuss everything going on at Tumblr, as well as the power of social media to define your brand’s voice and keep you honest. Also a chat about the value of paying for Twitter followers, and the latest social media news! Check us [...]
The Likeable Podcast 9: Keeping It Honest with @arilevine [ 53:12 ] Play Now | Play in Popup | DownloadThe Likeable Podcast 8: Two Likeable Thumbs Up!
by Frank on 2:45 PM in Blog, The Likeable Podcast
By Frank Emanuele Frank is joined by Likeable’s own Megan McMahon (aka @MeganMcFace) for this week’s episode as they discuss the most social Olympics ever, the latest news from Facebook and all over the social space, and more! Check us out on iTunes to subscribe and get the latest episodes delivered directly every week, or click here to start [...]
The Likeable Podcast 7: Crisis Averted!
by Frank on 7:27 PM in Blog, Brand Management, Ethics, The Likeable Podcast
By Frank Emanuele If you find yourself in the middle of a PR nightmare, how would you handle it? Cara & Frank discuss the best and worst ways to manage a brand crisis, spotlight a brand delighting their fans in a delicious way, and cover all the latest social media news! Check us out on iTunes to [...]
The Likeable Podcast 6: @JohnnyStartup and @TheLevelUp
by Frank on 3:01 PM in Blog, Business, Mobile, The Likeable Podcast
By Frank Emanuele Frank & Cara chat about their favorite social media and marketing books, take a walk down to Sesame Street, and chat with John Valentine of LevelUp about the future of mobile payments! Check us out on iTunes to subscribe and get the latest episodes delivered directly every week, or click here to start listening right now! [...]
The Likeable Podcast 6: @JohnnyStartup and @TheLevelUp [ 51:49 ] Play Now | Play in Popup | DownloadThe Likeable Podcast 5: Customer Service with @FrankEliason
by Frank on 3:14 PM in Big Brands, Blog, Community Management, Engagement, The Likeable Podcast
By Frank Emanuele The one and only Frank Eliason joins us to chat about the importance of delighting customers with outstanding service in social media. We also talk about social TV, the latest headlines, and shine the spotlight on a men’s fragrance brand (Hint: it’s not Old Spice!) Check us out on iTunes to subscribe and get [...]
The Likeable Podcast 4: Being Authentic with @AdamKmiec
by Frank on 3:00 PM in Big Brands, Blog, marketing, The Likeable Podcast
By Frank Emanuele Likeable Award winner Adam Kmiec of the Campbell Soup Company talks about the importance of brands being authentic in social media. Also, Frank & Cara talk about Mike & Ike’s latest campaign, and what’s the haps in social media? Check us out on iTunes to subscribe and get the latest episodes delivered directly every [...]
The Likeable Podcast 4: Being Authentic with @AdamKmiec [ 1:05:28 ] Play Now | Play in Popup | Download

