By Dave Kerpen In my new book, Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver, I discuss 11 principles essential for successful leadership–both in business and in politics. As Roger Ailes, the communication coach for Presidents Reagan and George H.W. Bush once wrote, “The silver bullet in business and politics is the [...]
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Obama vs. Romney: The Likeable Factor
By Dave Kerpen In my new book, Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver, I discuss 11 principles essential for successful leadership–both in business and in politics. As Roger Ailes, the communication coach for Presidents Reagan and George H.W. Bush once wrote, “The silver bullet in business and politics is the [...]
