By Serena Goldberg Marketers today are easily – and understandably – overwhelmed when it comes to the social media data they need to be collecting and analyzing. Just take a look at the output file that Facebook Insights provides – 65 tabs of data with dozens of columns in each. The amount of data you [...]
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Pin and Prosper: Analyzing #Pinterest Success
By Katie Kearsey Pinterest is officially the number three social network in the U.S., and an ever increasing number brands are either getting started with or are fine tuning their strategies and campaigns. A crucial aspect of any typical social media campaign is the analysis, and a Pinterest campaign is no different. To meet these [...]
2 Lessons For Marketers From Warby Parker’s Annual Report
By Kate van Geldern Last week, Warby Parker — a start-up eyewear company that offers inexpensive prescription lenses through its ecommerce site – published its annual report. The report is composed of six frames of rich, interactive infographics that provide information about the growth of their business, the efficiency of their operations, and the philanthropic [...]
Three Steps to Determine Your 2012 Social KPIs
by Dhara Naik A new year is almost upon us and chances are you’ve got your 2012 social media plan in place. Sure you’ve got great ideas, but do you have the Key Performance Indicators (KPIs) to understand your progress? Here are three simple steps to identify the right social media KPIs for your business.
