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Two Often Overlooked Steps To Improving Your Social Media Measurement

By Serena Goldberg Marketers today are easily – and understandably – overwhelmed when it comes to the social media data they need to be collecting and analyzing. Just take a look at the output file that Facebook Insights provides – 65 tabs of data with dozens of columns in each. The amount of data you [...]

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Three Numbers That Are Your Best Facebook Asset

By Dhara Naik  The Insights portion of your Facebook’s brand page gives you an in depth perspective on how your community interacts with your brand and amongst one another. If you take a look at Facebook Insights, it can often be daunting trying to figure out what all of the different numbers mean. When you [...]

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How Small Social Media Teams Can Take On The Problem of Big Data

By Serena Goldberg Recently, a new buzzword has been all the hype in the business world: “Big Data.” The term sounds important and confusing at the same time. It’s been thrown around in a myriad of conversations, events, articles, and forums.  Even political leaders, such as Gov. Deval Patrick of Massachusetts, have announced state-wide efforts [...]

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How to Feel Lucky(er): Optimizing Your Social Strategy with Google Analytics

By Serena Goldberg You are generating more and more social media content every day, and if you are smart, are analyzing the resulting data to optimize your efforts. What types of content are generating the most likes and retweets?  What content produces the greatest increase in Facebook fans? The big question remains however: What is the [...]

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Pin and Prosper: Analyzing #Pinterest Success

Pin and Prosper: Analyzing #Pinterest Success

By Katie Kearsey Pinterest is officially the number three social network in the U.S., and an ever increasing number brands are either getting started with or are fine tuning their strategies and campaigns.  A crucial aspect of any typical social media campaign is the analysis, and a Pinterest campaign is no different.  To meet these [...]

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6 Reasons Why Your Measurement Sucks

By Jenna Lebel “We’re not seeing strong results.” I cringe every time I hear a phrase uttered along those lines. Not because I’m concerned about lack of innovation or sound strategy, but because it usually means a lack of proper measurement and showcasing of results. Let’s face it; effective social media measurement is not always [...]

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2 Lessons For Marketers From Warby Parker’s Annual Report

By Kate van Geldern Last week, Warby Parker — a start-up eyewear company that offers inexpensive prescription lenses through its ecommerce site – published its annual report. The report is composed of six frames of rich, interactive infographics that provide information about the growth of their business, the efficiency of their operations, and the philanthropic [...]

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Three Steps to Determine Your 2012 Social KPIs

Three Steps to Determine Your 2012 Social KPIs

by Dhara Naik  A new year is almost upon us and chances are you’ve got your 2012 social media plan in place. Sure you’ve got great ideas, but do you have the Key Performance Indicators (KPIs) to understand your progress? Here are three simple steps to identify the right social media KPIs for your business.

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Keeping up with the Competition: Metrics That Matter

By Jenna Lebel I’ve said it numerous times—you can’t measure everything. You need to measure what matters. Different metrics will matter to different people and different organizations, but one thing that should always matter is your competition. Your competitors are critical in helping you determine success for your brand by giving you a frame of [...]

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5 Rules for Successful Social Media Measurement

By Jenna Lebel One of the biggest transformations I’ve seen in social media is the shift from the how to the why. When I was first getting started in social, it was all about the how. Knowing how it all worked and how to leverage for businesses were critical areas of expertise. Sure, the why [...]

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