Category Archives: ROI

How to Improve the ROI of Your Year-End Campaign

By Mallorie Rosenbluth

It’s that time of year again; the weather is getting colder, the hot chocolate is steaming and brands are launching year-end campaigns all over social media. It seems every company will put out a promotion or offer over the next few months. They’ll vary in complexity and tempt users with a variety of goodies and rewards they can receive. And why not, right? It’s also the time of year for giving and, as such, a time when a prize or deep discount is greatly appreciated. But how can you make sure your community engages with your campaign and you don’t put your organization in the hole when it’s all said and done? Here are a few tips to consider: Continue reading

The One Lie Social Media Marketers Need To Stop Telling

By Cara Friedman

Nobody will ever deny that social media as an industry that has come a long way. Even since the beginning of Likeable Media, there have been astronomical strides in social capabilities and the ways that brands can leverage social media to grow their business. At the beginning of the social media phenomenon there were a lot of unanswered questions. How will this help my business? How can you prove sales through social media? Is my investment in social media really worth it? The list goes on and on… Continue reading

3 Tried and Tested Ways to Sell Social to the C-Suite

By Alexandra Ostrow

The ways in which we encounter social media on a daily basis are endless: restaurant windows featuring “Check in on Foursquare,” in-store prompts to download exclusive apps, share messaging on just about every website ever created, and live streams of tweets when we attend events (and this list doesn’t even account for the frequency at which each of us glances through Facebook, Twitter, Instagram, YouTube, blogs, and more).

While the prevalence of social media in the marketing world is undeniable, it’s still not uncommon to hear some version of “What’s the ROI?” or “Why do we need to be on social media?” when approaching the C-Suite with social media marketing proposals.

Here are three of my favorite ways to approach such questions while improving marketing efforts in the process: Continue reading

5 Questions To Ask In Your Social RFP

By Carrie Kerpen

If you’ve ever written a Request for Proposal (RFP) for an agency, you know that the process can be painful. First, you need to find the agencies worthy of your RFP. Then you have to sift through tons of information, proposals, meetings, and paperwork. And sometimes, even when you think you’ve found a perfect match on paper, when you meet it’s not the magical connection you thought it would be.

I’ve won and lost my fair share of RFPs. Here are some of my favorite questions that I’ve been asked during the process. I’ve found that these questions helped brands get to know our company and determine if we’d be a fit. Whether you’re searching for an agency, or you’re an agency that’s responding to RFPs, I hope you can find these useful.

The Facebook Measurement Landscape In 2013

By Serena Goldberg

While marketers have spent the past few years preoccupied with tracking fans of their Facebook pages, 2013 will be a year of more focused and disciplined measurement. According to a study by Awareness, over half of all marketers surveyed cited revenue generation as a top social media objective. Proving the value of social media will be a top priority for marketers and one that will have major impact in 2013. Two major areas stand out where marketers will focus their measurement efforts: Converting fans into sales and targeting. Continue reading

3 Ways Consumer Brands Can Use Pinterest This Holiday Season

By Serena Goldberg

Pinterest has become one of the most popular social network sites since it launched in March 2010. Because of its visual content and photo-sharing capabilities, the network has also recently started becoming popular with consumer brands and retailers – but only in conversations and not actions. Many consumer brands and retailers are only just starting to get their feet wet with this site and many haven’t even touched it yet. However, with the holiday season fast-approaching, consumer brands need to set up their game and engage with their customers on Pinterest.  By not doing so, brands will be losing out not only on revenue opportunities but turning customers into loyal fans.

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Social ROI for Dummies

By Frank Emanuele

One of the questions echoing in the offices of every social media marketer is the value of social. Here at Likeable, we even recently published a whitepaper on the subject of ROI. Marketers always ask themselves: how much return can we expect to see on our investment? How will this benefit us? Is it worth our time, money, and resources? While the question of social ROI is a tough nut to crack, there are some surprisingly simple checks you can use to take the pulse of your social marketing efforts and make sure you’re on the right track. Let’s have a look and see how you’re doing! Continue reading

Proving The Value Of Facebook Advertising: The Struggle Continues

By Serena Goldberg

Demonstrating the value of Facebook advertising has been a hefty undertaking for marketers of all stripes, and the pressure has only increased as more and more investment is put into social media. Facebook ads can increase brand awareness and drive more Likes on a company’s Facebook page – as evidenced by metrics such as click-thru rates and new page likes. But many marketers are looking to go beyond just showing an increase in Likes.* To meet this demand, measurements of Facebook advertising are becoming more sophisticated.

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Shrink Your Cost & Expand Your Splash With Social Ad Placement

By Sam Sudakoff

Are you really getting the most bang for your buck on your social media advertising? Sometimes it’s not only easier to gain big results with less money, but also easier to decipher how effectively your ads are being placed. Make your mark most efficiently and don’t get bullied around by those with deeper pockets, especially on Facebook, when your cost per click can vary so greatly. Here’s how: Continue reading

How Small Social Media Teams Can Take On The Problem of Big Data

By Serena Goldberg

Recently, a new buzzword has been all the hype in the business world: “Big Data.” The term sounds important and confusing at the same time. It’s been thrown around in a myriad of conversations, events, articles, and forums.  Even political leaders, such as Gov. Deval Patrick of Massachusetts, have announced state-wide efforts to focus on Big Data. To put it simply, Big Data is more data than you know what to do with. Continue reading