By Ike Brooker Vine. Vine. Vine. No, Vine isn’t the reason why you need short form video content in your strategy, but it does prove that the time has come for video to begin taking its place at the front of a content strategy. Sure, it’s limited, but limits can foster creativity, limits and legos. [...]
By Serena Goldberg Last week, Twitter rolled out a new video-sharing app called Vine that allows users to capture and share six-second looping videos. Currently, the app is only available to iPhone users. Already in the top free apps in the App Store, Vine is quickly gaining popularity.
By Alexandra Ostrow Your sneakers are built for support and speed? Yes. Your clothing promises all-season protection? Yes. So you’re all set; your brand is guaranteed widespread consumer attention and the word-of-mouth (WOM) endorsement of your current customers, right? Not quite. In a crowded space where brands are constantly competing for customers’ attention, how do [...]
By Shari Donk Ever since I received my Kindle last Christmas, I have become the ultimate book nerd. I always loved to read as a child, making frequent visits to the library, haphazardly picking up whatever books had a cool looking cover. Back then, the only way to get a book recommendation was through word [...]
By Rodney Hazard What other brands could benefit from Tout? Leave your thoughts in the comments below!
By Timmy Bosch Recently, Facebook announced that the new features in its Open Graph are available to all application developers. Although changes to Facebook’s Open Graph were no surprise, watching it unfold has been eye-opening. I have been observing the 60 apps involved in Facebook’s Open Graph Beta very closely and have come to appreciate [...]
By: Andi Barton I think we all can agree on the fact that Pinterest has captured the photo sharing fascination of social media users around the world. However- don’t let this new network of photography allow you forget about previously existing photo sharing app’s like Instagram! I recently have noticed an influx of new Instagram users [...]
By Christine Varriale BufferApp is a fairly new social network scheduling service that allows one to post to Twitter or Facebook. There are both advantages and disadvantages to Buffer, but should you be using it for your brand page?
By Claudia Titolo For a little over a year, marketers and brands have had one main focus. Getting those likes! What so many marketers have emphasized is that a “like” isn’t everything. There’s more to social media and Facebook. Well, it looks like Facebook agrees. That’s why they’re allowing for new “actions” to be taken. [...]
by Katie Kearsey It’s that time of the year again – back to school! We may not all be running around to pick up shiny new school supplies like teachers and students are, but that doesn’t mean we shouldn’t get ready to learn. It’s the perfect time to channel our own inner students, and what [...]