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How 4 Brands are Using Japan’s Popular Messaging App

 By Thomas Zukowski On Sunday, I returned from touring the ever-intriguing “Land of the Rising Sun.” Known for often being ahead of the curve technologically, Japan has an obsession with consumer electronics (seriously–if the number of faces you see buried in smartphones bothers you in your town, try Tokyo). I met up with my friend [...]

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4 Apps for the Busy Executive

By Jo Hague According to Tim Cook, the App Store has over 1 million available apps with more than 60 billion total apps being downloaded and many enterprises are creating business apps for both consumers and employees; 60% and 56% respectively. So the big question is: As a busy executive or director, “How do I [...]

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3 Ways To Further Your Brand Message On Tapestry

By Samy Simorangkir By now, you should have heard the mantra of online marketing that “Content Is King.” A unique, interactive, and visually-appealing way to share compelling content is through the mobile app Tapestry. Users move through each “page” of a Tapestry with a finger tap on a smartphone or tablet (or a click of [...]

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How to Capture Your Fans’ Attention Using Vine

By James Reichert  Vine’s most recent update added new features that have helped this video-sharing network strike back against Instagram. Since this update, Vine has climbed back into the top 10 most downloaded free mobile apps and now sits at #6 today (Instagram currently ranks at #13). So you’re wondering how to capture your fans’ [...]

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3 Ways To Add Short Form Video In Your Content Mix

By Ike Brooker Vine. Vine. Vine. No, Vine isn’t the reason why you need short form video content in your strategy, but it does prove that the time has come for video to begin taking its place at the front of a content strategy. Sure, it’s limited, but limits can foster creativity, limits and legos. [...]

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Why Marketers Should Care About @VineApp

By Serena Goldberg Last week, Twitter rolled out a new video-sharing app called Vine that allows users to capture and share six-second looping videos. Currently, the app is only available to iPhone users. Already in the top free apps in the App Store, Vine is quickly gaining popularity.

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Fitness Brands: How to Translate Offline Actions to Online Engagement

 By Alexandra Ostrow Your sneakers are built for support and speed? Yes. Your clothing promises all-season protection? Yes. So you’re all set; your brand is guaranteed widespread consumer attention and the word-of-mouth (WOM) endorsement of your current customers, right? Not quite. In a crowded space where brands are constantly competing for customers’ attention, how do [...]

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Socialize Your Bookshelf

By Shari Donk Ever since I received my Kindle last Christmas, I have become the ultimate book nerd. I always loved to read as a child, making frequent visits to the library, haphazardly picking up whatever books had a cool looking cover. Back then, the only way to get a book recommendation was through word [...]

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Social Sharing Experience In Full Color and Sound

By Rodney Hazard   What other brands could benefit from Tout? Leave your thoughts in the comments below!  

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Sharing 2.0: Facebook’s New Open Graph

Sharing 2.0: Facebook’s New Open Graph

By Timmy Bosch  Recently, Facebook announced that the new features in its Open Graph are available to all application developers.  Although changes to Facebook’s Open Graph were no surprise, watching it unfold has been eye-opening. I have been observing the 60 apps involved in Facebook’s Open Graph Beta very closely and have come to appreciate [...]

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