By Honey Comer
Crowd funding sites have been the center of pop culture buzz in recent years, and for a good reason. Kickstarter users alone have pledged more than 1.2 billion dollars in donations since the site launched in 2009, funding everything from big film projects to one notoriously expensive batch of potato salad.
So how can marketers snag a piece of the action? With a little creativity and by following a few best practices, you can use crowd funding to try something fun with your brand while also attaining ROI. Here are a few crowd funding tips to consider: Continue reading