By Cara Friedman Social media is moving at warp speed and with all these changes, it’s hard to keep up! If there’s one trend in 2013 we can count on, it’s that things are moving faster than ever. There’s no room to get comfortable and as a marketer it is your job to stay one [...]
By Jenna Lebel From Tide’s Loads of Hope program to Sonic’s Limeades for Learning, we’ve seen a lot of incredible brands give back in 2012. The concept of cause marketing is not new, but it has changed drastically over time. Cause marketing is no longer just about making a large donation to a charity around [...]
By Alexandra Ostrow Whether or not you believe in New Year’s Resolutions, the period marking the end of the holiday season and the start of the New Year is a wonderful opportunity to make a commitment to others. Below is an assortment of online avenues by which you can make a significant impact with only [...]
By Dave Kerpen In this week’s Watch Me Wednesday, on behalf of the entire Likeable team, I want to send my thoughts out to all those who have been affected by Hurricane Sandy. Through this devastating storm, we saw an enormous contribution from social media in the pursuit of providing information, connecting with loved ones, as [...]
By Frank Emanuele Cara and Frank are back to discuss the most philanthropic social media campaigns, NBC’s new SNL social promotions, the iPhone 5, and more! Check us out on iTunes to subscribe and get the latest episodes delivered directly every week, or click here to start listening right now! And remember to tweet #LikeablePodcast and join the conversation!
By Theresa Braun I have been throwing the term “social entrepreneurship” around a bit recently, with little pause to consider what exactly it implies. Typically, social entrepreneurship refers to the creation of social change using standard business principles (or, for a far more descriptive explanation, check out “Social Entrepreneurship: The Case for Definition”). Of course, digital [...]
By: Gabriella Piazza We all like to think we know exactly what we’re eating. The truth is, we have no idea. (Chickens do NOT have nuggets people!) Stonyfield Farm would like to change that.
By Lauren Sleeper Consumer brands and social media go together, well, like peanut butter and jelly. Likeable Media was built on just that notion. Social networks allow brands to interact with their customers like never before, which oftentimes leads the average consumer down the path to becoming a true brand enthusiast. Large brands are clearly [...]
By Margaux Joffe Our purpose at Likeable Media is to “create a more Likeable world.” One way we do this is by helping government agencies and non-profits leverage social media for social good. We have worked with both state and local health departments in New York and Massachusetts, utilizing social media platforms to tackle tough [...]
By Michele Weisman In years past, social media has amplified awareness of breast cancer. With over 800 million active users, Facebook is the largest social network and has been the powerhouse vehicle in supporting multiple social good efforts. Most actions on Facebook take place within networks of friends. Campaigns have the opportunity to spread virally [...]