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Social Media: Can You Keep Up?

by on 1:43 PM in Social Good

By Cara Friedman Social media is moving at warp speed and with all these changes, it’s hard to keep up! If there’s one trend in 2013 we can count on, it’s that things are moving faster than ever. There’s no room to get comfortable and as a marketer it is your job to stay one [...]

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Why Marketers Should Care About Causes: A Case for Cause Marketing

by on 11:58 AM in Blog, Brand Management, marketing, Non-profit/Government, Social Good

By Jenna Lebel From Tide’s Loads of Hope program to Sonic’s Limeades for Learning, we’ve seen a lot of incredible brands give back in 2012. The concept of cause marketing is not new, but it has changed drastically over time. Cause marketing is no longer just about making a large donation to a charity around [...]

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13 Ways You Can Change the World in 2013

by on 11:17 AM in Blog, Ethics, Healthcare, influence, Non-profit/Government, Social Good, social networking

By Alexandra Ostrow Whether or not you believe in New Year’s Resolutions, the period marking the end of the holiday season and the start of the New Year is a wonderful opportunity to make a commitment to others. Below is an assortment of online avenues by which you can make a significant impact with only [...]

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A Bright Side to #Sandy: Another Win for Social Media

by on 1:50 PM in Blog, Social Good, watch me Wednesday

By Dave Kerpen In this week’s Watch Me Wednesday, on behalf of the entire Likeable team, I want to send my thoughts out to all those who have been affected by Hurricane Sandy.  Through this devastating storm, we saw an enormous contribution from social media in the pursuit of providing information, connecting with loved ones, as [...]

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The Likeable Podcast 11: The Cause for Cause Marketing

by on 4:21 PM in Blog, Brand Management, Social Good, The Likeable Podcast

By Frank Emanuele Cara and Frank are back to discuss the most philanthropic social media campaigns, NBC’s new SNL social promotions, the iPhone 5, and more! Check us out on iTunes to subscribe and get the latest episodes delivered directly every week, or click here to start listening right now! And remember to tweet #LikeablePodcast and join the conversation!

The Likeable Podcast 11: The Cause for Cause Marketing [ 26:23 ] Play Now | Play in Popup | Download
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What We Talk About When We Talk About #SocialEntrep

by on 11:09 AM in Blog, Social Good

By Theresa Braun I have been throwing the term “social entrepreneurship” around a bit recently, with little pause to consider what exactly it implies. Typically, social entrepreneurship refers to the creation of social change using standard business principles (or, for a far more descriptive explanation, check out “Social Entrepreneurship: The Case for Definition”). Of course, digital [...]

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Stonyfield Farm: Sending you on a Social Scavenger Hunt!

Stonyfield Farm: Sending you on a Social Scavenger Hunt!

by on 1:58 PM in Blog, Engagement, Social Good

By: Gabriella Piazza We all like to think we know exactly what we’re eating.  The truth is, we have no idea.  (Chickens do NOT have nuggets people!)  Stonyfield Farm would like to change that.

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Brands for the ‘Social Good’

by on 2:43 PM in Blog, Non-profit/Government, Social Good, social media

By Lauren Sleeper Consumer brands and social media go together, well, like peanut butter and jelly.  Likeable Media was built on just that notion.  Social networks allow brands to interact with their customers like never before, which oftentimes leads the average consumer down the path to becoming a true brand enthusiast.  Large brands are clearly [...]

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Social Media, Mobile Technology Provide New Opportunities for Sexual Health Education

by on 12:24 PM in Blog, Non-profit/Government, Social Good

By Margaux Joffe Our purpose at Likeable Media is to “create a more Likeable world.” One way we do this is by helping government agencies and non-profits leverage social media for social good. We have worked with both state and local health departments in New York and Massachusetts, utilizing social media platforms to tackle tough [...]

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Spreading Breast Cancer Awareness, One Virtual Ribbon at a Time

by on 3:51 PM in Blog, Social Good

By Michele Weisman In years past, social media has amplified awareness of breast cancer.  With over 800 million active users, Facebook is the largest social network and has been the powerhouse vehicle in supporting multiple social good efforts.  Most actions on Facebook take place within networks of friends. Campaigns have the opportunity to spread virally [...]

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