With all of the social media outlets available today, it can be overwhelming to decide which one to focus on. Should you tweet, like, snap, or comment? This infographic, Social Media Cheat Sheet (For Users) breaks down the most popular social networks into digestible snippets, describing how they can be utilized, as well as highlighting their pros and cons. Learn how to best leverage each platform & start socializing!
We’re all feeling it. The pressure on brands to be noticed on social media is an ever-increasing challenge. Competitors are getting noisier, consumer attention spans are shrinking, and let’s not forget that pesky Facebook algorithm messing with our post reach! What’s a brand to do?!
Here are some tips for how to sexy-up your brand and get noticed on social. Continue reading →
After reading about the effectiveness of timely and personal responses to social media interactions from thought leaders such as Likeable Media, I assumed that all of the large U.S. based companies, being some of the best marketers in the world, were following similar social media practices. But after several interactions with major companies that either went wrong or were ignored, I started to wonder: Are these “guidelines” of social media really being followed? Continue reading →
Ah, social media. We love it, can’t get enough of it, and well, let’s admit it, we’re pretty much obsessed with it. But there is a time and a place for tweeting and liking, and in a world full of endless online stimulation, we need to remember to make human connections. A handwritten note is always more personal than an email, and a real hug will trump an emoji any day. Here are some ways you can work on your people skills and learn to temporarily disconnect and put down your device. Continue reading →
Brands are often criticized for participating in current events, especially with the rise of marketing these efforts through social media. With September 11 just a few weeks away, we find ourselves debating what to do on our social channels. Continue reading →
Working in business is a continuous learning process, and the information available to expand our knowledge comes in a variety of formats. Time is valuable. How do you choose what to absorb and what to leave behind? I’ve made part of this decision a little easier for you by listing my top five business podcasts below. Continue reading →
Chances are that you’ve logged in to your Facebook, Twitter or Instagram account recently and encountered a video of a friend or celebrity dumping a bucket of ice water on their head. No, it’s not a radical solution to global warming. The social media phenomenon, known as the “Ice Bucket Challenge,” is designed to bring mass awareness to amyotrophic lateral sclerosis (ALS), more commonly known as Lou Gehrig’s disease. The premise is simple: Take a bucket, fill it with water and ice, dump it over your head, record the entire process and post it on social media. People must then challenge three friends to complete the challenge within 24 hours or donate $100 to an ALS charity of their choice. Continue reading →
Each month, we are presented with the task of creating new content for brands that we work with. The keyword here being new. The reason I stress this word is because too often brands reuse images and copy that their communities have already seen. According to the Custom Content Council, “90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in building good relationships with them.” If you find yourself struggling to come up with new ideas, here are three simple ways to find some content inspiration. Continue reading →
You have a great business/product/service idea or cause that you’d like to support. You need more funding, so you decide to use a crowdfunding platform as your springboard. How can you ensure that those that would be interested in supporting you know about your campaign and hopefully contribute? Continue reading →
Sharks. The most feared predator in the deep blue sea, and this shouldn’t be a surprise as to why. They have been around for millions of years, always adapting and evolving. So why should social media strategists care? Continue reading →
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