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5 Mad Men Quotes That Perfectly Apply To Social Media Today

By John Kultgen Mad Men returns this month, and Season 7 will likely feature the frequent sexist comments and work-day binge drinking that define the show. Yet despite how retro Don, Peggy, and the rest of the characters seem in their behavior, the insight they provide is oddly applicable to modern day social media marketing. [...]

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Do Your Clients Think Your Agency Is Real-Time Fast? [VIDEO]

A study commissioned by the 4As examined what a successful ad agency will look like in 2020. In order for agencies to remain relevant and grow significantly, they must provide marketing and business strategy services to clients. The study revealed two things that are lacking between the agency and client relationship. First, agencies need to tie [...]

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3 Tips on Hosting a Successful Reddit AMA

By Noah Jarosh All press is good press, sure, but nobody wants to be the face that launched a thousand down-votes. Reddit’s ever-popular Ask Me Anything (AMA) format is one way that the site has been leveraged to promote products. Multiple movie and TV stars, astronauts, athletes, entrepreneurs, and even the President of the Unites [...]

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Women Dominate Every Social Media Network — Except One [VIDEO]

Brands have long known the importance of appealing to women. Studies show that the women are responsible for 80 percent of household goods purchases. Now that social media has become such an integral part of marketing strategy, it’s critical for brands to relate to their female audience online. According to a recent Pew study, women use [...]

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Would You Let Your Interns Film Your TV Spot?

By Nick Guarracino I didn’t think so. In fact, it probably wouldn’t even cross your mind. Yet, I continually see companies treating their social media marketing budget like the proverbial redheaded stepchild, entrusting what is arguably their most important media channel to some of the least qualified people in the organization. Not only short-sighted, it can [...]

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Your 2014 Masters Social Media Viewing Guide

By Dylan O’Shea Are you excited for the 2014 Masters, but worried about missing out on the action because you’ll be stuck at work or won’t be able to get in front of a television? Do not fear. Thanks to social media, you’ll not only be able to catch every shot from your favorite golfer, [...]

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15 Animals Who Dominate the Internet Kingdom

By Danielle Eckert It’s no secret that the animal kingdom is well and alive on the Internet. Browse any one of your social networks and there will be a plethora of cat memes and dog gifs. Many brands have capitalized on using animals in their ads. The Budweiser Clydesdales have been a staple for Anheuser-Busch [...]

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5 Things Brands Can Learn from Broadway

By Rachel Hadley As the TONY Award deadline rapidly approaches, the energy of this year’s Broadway shows are in full swing! This year’s newest additions to The Great White Way are taking to social channels and reaping the benefits. Below is a list of five things brands can learn from some of Broadway’s newest (or [...]

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How 4 Brands are Using Japan’s Popular Messaging App

 By Thomas Zukowski On Sunday, I returned from touring the ever-intriguing “Land of the Rising Sun.” Known for often being ahead of the curve technologically, Japan has an obsession with consumer electronics (seriously–if the number of faces you see buried in smartphones bothers you in your town, try Tokyo). I met up with my friend [...]

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4 Networks That are Making Their Mark With College Kids

By Alex Benton As 64 college basketball teams ready themselves for the NCAA tournament, how will the students at these universities be communicating with each other on social media? Over the past 3 years, the number of teenagers using Facebook has declined by 25%, opening the door for smaller social networks to grab a piece of [...]

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