By Sam Sudakoff
Okay, I’m being hypocritical and writing about the World Cup, but I’m really doing this for you (so that you can learn from my mistakes). The fact is: Everyone is talking about the World Cup. While we often discuss of the importance of real-time marketing, there is one exception: when it doesn’t make sense for your brand. Don’t try to force it– it will only come across as inauthentic.
Here are the top five reasons NOT to force real-time content around pop culture events. Continue reading