By John Kultgen
22 years old is the most common age in America right now. Gen-Y’ers, born in the 1980s and 1990s, are more numerous than Baby Boomers and three times the size of Generation X. Baby Boomers will give up $400 billion in annual spending when they retire, leaving it up to Millennials to become the decision makers for what to buy their Generation Plurals children and their aging parents.
But if you’re going to market to them, you have to learn how to speak like them. And I don’t mean knowing “FOMO” and “twerk.” Those terms have been high-jacked by mainstreamed media. They seem old and tired by now. Here are some helpful terms for you to know that are still fresh, popular, and loved by Millennials. Continue reading