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Category Archives: social media

3 TV Shows Doing Social Media the Right Way

By Jessica Chen

It’s no secret that social media is the key to success in our modern age; the digital sphere is one in which participation is vital to making sure a brand stays relevant. However, the standard, run-of-the-mill content and engagement combination is not enough to stand out — an innovative campaign is needed to showcase your brand properly.

Want to know how to integrate social media the right way? Here are 3 television shows to watch for pointers. Continue reading

3 Social Media Wedding Tips

By Candie Harris

Given that we are in the middle of wedding season, there’s a good chance that you will be attending a wedding in the upcoming months. Whether you’re part of the happy couple, a member of the wedding party, a guest, or the groom’s mother (like me!), you may be wondering what the dos and don’ts of social media use are at weddings. Since my son’s wedding is just one month away, I did some research on the topic and found a variety of opinions: from the brides and grooms that embrace social media to those that have said, “I don’t” to guests tweeting and Instagramming at their weddings. From my insights, here are 3 easy tips for using social media at weddings: Continue reading

Top 5 Reasons To Attend Social Fresh East

By Carrie Kerpen

I’m so excited to be speaking at Social Fresh East this month, and I hope you’ll consider attending, because this conference completely ROCKS. Here are the top five reasons I am sending my team down to this awesome event. Continue reading

9 Millennial Slang Words That Improve Your Social Media Voice

By John Kultgen

22 years old is the most common age in America right now. Gen-Y’ers, born in the  1980s and 1990s, are more numerous than Baby Boomers and three times the size of Generation X.  Baby Boomers will give up $400 billion in annual spending when they retire, leaving it up to Millennials to become the decision makers for what to buy their Generation Plurals children and their aging parents.

But if you’re going to market to them, you have to learn how to speak like them. And I don’t mean knowing “FOMO” and “twerk.” Those terms have been high-jacked by mainstreamed media. They seem old and tired by now. Here are some helpful terms for you to know that are still fresh, popular, and loved by Millennials. Continue reading

The Social Media Paradox [VIDEO]

Social media is evolving into an advertising platform, yet traditional advertising methods simply don’t work on social. Is your content  relevant enough to be a part of your fans’ social experience rather than an interruption?

Live from Likeable Media’s annual Client Summit, I reveal three ways to make your content align with your business goals.

 

Foul Play: 5 Reasons NOT to Talk About the World Cup

By Sam Sudakoff

Okay, I’m being hypocritical and writing about the World Cup, but I’m really doing this for you (so that you can learn from my mistakes). The fact is: Everyone is talking about the World Cup. While we often discuss of the importance of real-time marketing, there is one exception: when it doesn’t make sense for your brand. Don’t try to force it– it will only come across as inauthentic.

Here are the top five reasons NOT to force real-time content around pop culture events. Continue reading

Facebook’s Right-Rail Ads Making a Comeback

By Tim Bosch

The original Facebook ad placement goes by many names: right-hand column, right sidebar, and right rail. Whatever you choose to call this placement, the right column has been the slowest area on Facebook to evolve. They have had the same 100 X 72 specs for years. The other ad placement options, the mobile and desktop News Feeds, have become the clear favorite when it comes to driving meaningful user-action on Facebook. However, with organic reach dropping and advertisers beefing up ad spends in the News Feed, Facebook has become an extremely competitive marketplace. Starting today, Facebook will begin rolling out a new design for ads in the right column. Continue reading

3 Things You Didn’t Know You Can Do On Pinterest

By Amanda DiAntonio

Have you found yourself paying more attention to Pinterest lately? This network, which many discounted, has now become the third most popular social network in the United States. Likeable Media’s new, exclusive white paper, Pin Your Way to Profits: Why Pinterest is Vital for Driving Sales, takes an in-depth look at the unique aspects of Pinterest and how it can have a considerable impact on sales. In the meantime, feel free to follow these valuable, yet little known Pinterest tips. Continue reading

Likeable Health: Your Social Media Checkup [INFOGRAPHIC]

By Keith Murray

Times have changed from when we were younger. No longer is it the norm to call Mom or drop by your local clinic when you’re not feeling well. Now, more than ever, we’re relying on the Internet for answers.  Continue reading

4 Lessons From Childhood That Apply to Social Media

By Michael Harari

As social media has grown, brands have found themselves at the center of epic fails with increasing frequency. For example, AT&T crossed the line on a day of remembrance, while US Airways tweeted an unfortunate NSFW image.

How can brands effectively respond to these mistakes and prevent them in the future? The answer may be as simple as looking back at lessons from childhood. Continue reading