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Category Archives: social media

Foul Play: 5 Reasons NOT to Talk About the World Cup

By Sam Sudakoff

Okay, I’m being hypocritical and writing about the World Cup, but I’m really doing this for you (so that you can learn from my mistakes). The fact is: Everyone is talking about the World Cup. While we often discuss of the importance of real-time marketing, there is one exception: when it doesn’t make sense for your brand. Don’t try to force it– it will only come across as inauthentic.

Here are the top five reasons NOT to force real-time content around pop culture events. Continue reading

Facebook’s Right-Rail Ads Making a Comeback

By Tim Bosch

The original Facebook ad placement goes by many names: right-hand column, right sidebar, and right rail. Whatever you choose to call this placement, the right column has been the slowest area on Facebook to evolve. They have had the same 100 X 72 specs for years. The other ad placement options, the mobile and desktop News Feeds, have become the clear favorite when it comes to driving meaningful user-action on Facebook. However, with organic reach dropping and advertisers beefing up ad spends in the News Feed, Facebook has become an extremely competitive marketplace. Starting today, Facebook will begin rolling out a new design for ads in the right column. Continue reading

3 Things You Didn’t Know You Can Do On Pinterest

By Amanda DiAntonio

Have you found yourself paying more attention to Pinterest lately? This network, which many discounted, has now become the third most popular social network in the United States. Likeable Media’s new, exclusive white paper, Pin Your Way to Profits: Why Pinterest is Vital for Driving Sales, takes an in-depth look at the unique aspects of Pinterest and how it can have a considerable impact on sales. In the meantime, feel free to follow these valuable, yet little known Pinterest tips. Continue reading

Likeable Health: Your Social Media Checkup [INFOGRAPHIC]

By Keith Murray

Times have changed from when we were younger. No longer is it the norm to call Mom or drop by your local clinic when you’re not feeling well. Now, more than ever, we’re relying on the Internet for answers.  Continue reading

4 Lessons From Childhood That Apply to Social Media

By Michael Harari

As social media has grown, brands have found themselves at the center of epic fails with increasing frequency. For example, AT&T crossed the line on a day of remembrance, while US Airways tweeted an unfortunate NSFW image.

How can brands effectively respond to these mistakes and prevent them in the future? The answer may be as simple as looking back at lessons from childhood. Continue reading

Shut Up and Listen: Why Active Listening Matters [VIDEO]

Content. Content. Content. Content is a big buzzword these days. Brands need to be publishers. They need to be creative agencies. They need to make their products something that people want to talk about online. Why? Content is how brands speak to consumers.

But it’s not all about talking to consumers. It’s also about listening.

In today’s episode of Carrie’s Corner, I discuss how brands can learn A LOT more about their market, products, and competitors, simply through “active” listening.

For more tips on “active” listening, download our eBook: 10 Questions & Answers That Reveal Why Advanced Social Listening Matters. 

3 Ways to Use Active Social Listening as a Priceless (and Free) Market Research Tool

By Candie Harris

As a former brand marketer, if someone had told me I could have access to the hearts and minds of my most loyal consumers (as well as my competitor’s), my first question would be: “How?” My second question would be: “How much will it cost?” Having spent hundreds of thousands of dollars on various market research studies, I know how valuable key consumer insights are and how difficult they are to get. The explosion of social media platforms and communities provide a great amount of consumer insight treasures if you know how to find them. And, although there are a plethora of listening tools out there, true insights come only when individuals listen and think about how their brands could potentially be impacted.

Here are three quick (and free) tips to get you started: Continue reading

Mobile Friendly: How to Manage Social Media from Your Cell Phone

By Corey Smock

Time—it flies, it’s ticking, it’s money, it’s on our side. Whatever you determine, you can’t argue: time is valuable. It becomes even more valuable when talking about social media. As fast-paced as we tend to be, social media can move even faster. Being able to manage on-the-go will take your social marketing to the next level. Continue reading

5 Ways To Quickly Grow Your Instagram Audience

By Alex Benton

Ah Instagram, you mysterious creature. Over 200 million users, but how do you reach them? On Facebook and Twitter, fans can be acquired via targeted advertising. But on Instagram, unless you plan on sliding them a briefcase filled with $1 million, they’ll undoubtedly ignore your calls for a meeting. Growing an Instagram audience requires some good-old-fashioned elbow grease. Below are five simple ways that can help you increase your follower count, without coughing up the big bucks.

Continue reading

3 Ways Regulated Industries Can Use Social Media [VIDEO]

For those who work in regulated industries like financial, legal, insurance, or health, it can feel like an impossible task to craft a plan to use social media. After all, these industries have heavy rules and requirements and it can feel like more trouble than it’s worth.

However, the opportunities for companies in these sectors to use social media marketing are vast. It’s just knowing how to proceed that makes all of the difference.

In today’s episode of Carrie’s Corner, Carrie Kerpen discusses three social media tips for businesses that are heavily regulated.

For additional social media tips for regulated industries, read Carrie’s latest article in Inc. here.