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Category Archives: social media

How To Determine If Your Brand Should Join In

By Rachel Hadley

To post, or not to post, that is the question –

Brands are often criticized for participating in current events, especially with the rise of marketing these efforts through social media. With September 11 just a few weeks away, we find ourselves debating what to do on our social channels. Continue reading

Top 5 Business Podcasts

By Joanne Hague

Working in business is a continuous learning process, and the information available to expand our knowledge comes in a variety of formats. Time is valuable. How do you choose what to absorb and what to leave behind? I’ve made part of this decision a little easier for you by listing my top five business podcasts below. Continue reading

3 Reasons Why the ALS Ice Bucket Challenge Has Been a Viral Success

By Alex Benton Bill Gates YouTube

Chances are that you’ve logged in to your Facebook, Twitter or Instagram account recently and encountered a video of a friend or celebrity dumping a bucket of ice water on their head. No, it’s not a radical solution to global warming. The social media phenomenon, known as the “Ice Bucket Challenge,” is designed to bring mass awareness to amyotrophic lateral sclerosis (ALS), more commonly known as Lou Gehrig’s disease. The premise is simple: Take a bucket, fill it with water and ice, dump it over your head, record the entire process and post it on social media. People must then challenge three friends to complete the challenge within 24 hours or donate $100 to an ALS charity of their choice. Continue reading

3 Ways to Find Content Inspiration

By Amanda DiAntonio


Each month, we are presented with the task of creating new content for brands that we work with. The keyword here being new. The reason I stress this word is because too often brands reuse images and copy that their communities have already seen.  According to the Custom Content Council, “90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in building good relationships with them.”  If you find yourself struggling to come up with new ideas, here are three simple ways to find some content inspiration. Continue reading

How to Use Social Media to Amplify Your Crowdfunding Campaign

By Kelly Byrd

You have a great business/product/service idea or cause that you’d like to support. You need more funding, so you decide to use a crowdfunding platform as your springboard. How can you ensure that those that would be interested in supporting you know about your campaign and hopefully contribute? Continue reading

5 Social Media Lessons We Can Learn From Sharks

By Keith Murray

Sharks. The most feared predator in the deep blue sea, and this shouldn’t be a surprise as to why. They have been around for millions of years, always adapting and evolving. So why should social media strategists care? Continue reading

3 TV Shows Doing Social Media the Right Way

By Jessica Chen

It’s no secret that social media is the key to success in our modern age; the digital sphere is one in which participation is vital to making sure a brand stays relevant. However, the standard, run-of-the-mill content and engagement combination is not enough to stand out — an innovative campaign is needed to showcase your brand properly.

Want to know how to integrate social media the right way? Here are 3 television shows to watch for pointers. Continue reading

3 Social Media Wedding Tips

By Candie Harris

Given that we are in the middle of wedding season, there’s a good chance that you will be attending a wedding in the upcoming months. Whether you’re part of the happy couple, a member of the wedding party, a guest, or the groom’s mother (like me!), you may be wondering what the dos and don’ts of social media use are at weddings. Since my son’s wedding is just one month away, I did some research on the topic and found a variety of opinions: from the brides and grooms that embrace social media to those that have said, “I don’t” to guests tweeting and Instagramming at their weddings. From my insights, here are 3 easy tips for using social media at weddings: Continue reading

Top 5 Reasons To Attend Social Fresh East

By Carrie Kerpen

I’m so excited to be speaking at Social Fresh East this month, and I hope you’ll consider attending, because this conference completely ROCKS. Here are the top five reasons I am sending my team down to this awesome event. Continue reading

9 Millennial Slang Words That Improve Your Social Media Voice

By John Kultgen

22 years old is the most common age in America right now. Gen-Y’ers, born in the  1980s and 1990s, are more numerous than Baby Boomers and three times the size of Generation X.  Baby Boomers will give up $400 billion in annual spending when they retire, leaving it up to Millennials to become the decision makers for what to buy their Generation Plurals children and their aging parents.

But if you’re going to market to them, you have to learn how to speak like them. And I don’t mean knowing “FOMO” and “twerk.” Those terms have been high-jacked by mainstreamed media. They seem old and tired by now. Here are some helpful terms for you to know that are still fresh, popular, and loved by Millennials. Continue reading