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5 Questions To Ask In Your Social RFP

by on 11:35 AM in ROI, social media

By Carrie Kerpen If you’ve ever written a Request for Proposal (RFP) for an agency, you know that the process can be painful. First, you need to find the agencies worthy of your RFP. Then you have to sift through tons of information, proposals, meetings, and paperwork. And sometimes, even when you think you’ve found [...]

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5 Social Media Marketing Platforms Worth Your Immediate Attention

by on 11:00 AM in Blog, social media

By Dave Kerpen We’ve passed the point of organizations merely needing a presence on social networks; it’s not nearly enough to simply have a Twitter account or Facebook page – reaching your marketing goals requires true engagement, mobile compatibility, responsiveness, smarter campaigns, and actionable metrics. To optimize your online and mobile efforts, regardless of the size [...]

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What My Mother In 4th Grade Taught Me About Social Media Privacy

by on 10:20 AM in Blog, social media

By Brian Murray I’ve spoken at dozens of colleges and to hundreds of students in my two years at Likeable. I’ve spoken on a wide variety of topics, from “What Does It Mean To Be Likeable” to “How to Land a Job with Social Media.” But in every presentation, I talk about my mother. My mother [...]

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3 Tips To Create A Unique Brand Personality

by on 3:51 PM in Blog, social media

By: Tiffany Hopkins There’s no such thing as a boring brand. What, you say? My brand is a total snoozefest! How on earth do I get people to care about my not-so-interesting product? The answer is brand personality! No matter the product, talking about one thing can get old pretty quickly. Just like people, brands [...]

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3 Ways To Add Short Form Video In Your Content Mix

by on 12:00 PM in Blog, Content, Engagement, Entertainment, Google, social apps, social media, Vine

By Ike Brooker Vine. Vine. Vine. No, Vine isn’t the reason why you need short form video content in your strategy, but it does prove that the time has come for video to begin taking its place at the front of a content strategy. Sure, it’s limited, but limits can foster creativity, limits and legos. [...]

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The Number 1 Thing Your Social Strategy Is Missing

by on 2:12 PM in Blog, Brand Management, Buzzworthy, Content, newsworthy, social media

By Alexandra Ostrow With the rise of social media in the marketing mix, brands and marketers alike have learned several important lessons: There’s no better or faster way to reach your consumers Creating authentic, human conversations is the most impactful thing a brand can do to acquire new fans and drive current consumer loyalty due [...]

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5 Lessons My 97 Year Old Bubbe Taught Me About Social Media

by on 8:00 AM in Blog, social media

By Carrie Kerpen My 97 year old Bubbe passed away at the beginning of this year. She never REALLY understood what I did for a living, and asked me repeatedly about it. As I was preparing the eulogy for her funeral and thinking about all the lessons she taught me, I realized that although she had no [...]

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3 Tips To Improve Your Social Media Content Strategy in 2013

by on 4:24 PM in Blog, Content, social media

By Michele Weisman   Earlier this month, Dave Kerpen revealed that content marketing will become the new social media marketing in 2013. Kerpen believes content can drive strong business results from white papers, ebooks, webinars, infographics, articles, and beautiful photos and videos. 2013 is the year for bringing “content that’s king” to life.   However, creating likeable content takes time and a specific strategy. Consumers [...]

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3 Ways to Use Your Social Community for 2013 Business Resolutions

by on 9:00 AM in Blog, Community Management, social media

By Carrie Tylawsky  It’s the New Year, and we all know what that means – a clean slate. Clean books, clean calendar (hopefully), and, most of all, the perfect opportunity to turn over a new leaf. This can be significantly harder for a full company vs. one person, but there are still changes that can [...]

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3 Surprising Social Media 2013 Predictions

by on 11:29 AM in Blog, social media

By Dave Kerpen 1. Content Marketing Becomes The New Social Media Marketing In 2013 brands will realize that social media is being oversaturated with information coming from both people and brands, and even more oversaturated with so-called social media gurus, ninjas and masters. Marketers and advertisers have always relied on great content to deliver results [...]

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