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Category Archives: social networking

How To Write The Perfect Social Media Bio

By Theresa Braun

You are a beautiful, unique, special snowflake — and you’re being tasked with summarizing all of what makes you amazing in just a few sentences. You have to strike the right balance between personality, professionalism, originality, and humor — sometimes in just 160 characters.  It’s stressful, it’s daunting, and (according to The New York Times) it’s an “art form.”

Never fear. Here are five steps for how to write the perfect social media bio.

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How To Be Networking Rock Star On Twitter

By Michele Weisman

The idea of professional networking makes many people feel uncomfortable, intimidated, or confused. It’s easy to see why. Many dread walking into a room and introducing themselves to a bunch of strangers.

Networking can be viewed as insincere at best and selfish at worst. This, of course, is the complete opposite of what networking is supposed to be — friendly, useful, and genuine. It’s easy for most of us to be friendly and useful with people we know. However, because networking is a “business activity,” it’s easy to think that we need to act in a different way. Continue reading

5 Ways to Spring Clean Your LinkedIn Profile

By Shannon Maguire

Yesterday was the first day of spring, and you know what that means: it’s time to open your windows, grab your brooms, and get to work — because unfortunately we don’t live in a Disney movie where adorable woodland creatures will clean the house upon a whistle. But why stop at clearing the clutter from your house? Only 50% of LinkedIn users have complete profiles, and you should want to be on the right side of that stat. It’s time to get rid of the digital clutter and clear the social cobwebs. Here are five ways to spring clean your LinkedIn profile:

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5 Reasons Brands Should Be Using Google+

By Corey Smock

Google+ is thought to be a sleeping giant: waiting quietly in the shadows of social media, resting peacefully, hoping to one day be woken up by a flurry of users and activity. For a long time that was the case, but now, with its recent rise in functionality and value toward brands, we, the people, are the only ones who appear to be asleep.

A lot of brands have a Google+ page. Very few brands know how to utilize that Google+ page. Google+ is the second most populated social media platform, yet no one knows how it works. The reason is simple: Google virtually forces you to sign up (the phrase “If you can’t beat ‘em, join ‘em” is now: “If they make you join ‘em, join ‘em”).  That being said, the strategy has actually worked. Seemingly overnight, Google+ has discovered the ability to transform a brand’s image and profitability.

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3 Reasons Why What Matters to Your Fans Should Matter to You

Back in October, I attended a BlogWell conference in Boston and I had the opportunity to hear from a lot of big brands like Fidelity and Reebok, but Dunkin Donuts really stuck out to me. Their PR and Social Media Manager, Jessica Gioglio, said the following:

“We don’t run our social media channels. Our fans do.”

Ain’t that the truth but so what? Who cares? Below are 3 reasons why this matters. Continue reading

How Women Can Find Mentors Using Social Media

By Mallorie Rosenbluth

Social media allows young women to find inspiration and advice around common aspects of their unique lives. For instance, it’s extremely popular for Pinterest users to pin wedding planning ideas. On Twitter, women can tweet health-specific questions to organizations like Go Red For Women.

Yet a crucial part of a young woman’s life isn’t always thought to be social-media worthy – her career. Women face unique struggles in any workplace, and they can take part in legitimate mentorship conversations online. Whether you’re looking for a mentor, or a mentee, or are simply interested in how social media has changed the way professionals are connecting (especially women), I recommend three resources to help with your career.

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Why You’re Wasting Your Time On Social

By Alexandra Ostrow

There are now a multitude of different social networking platforms on which one can choose to market themselves. For many, this translates to: “There are now a multitude of different social networking platforms on which I should be marketing myself.”

Not so.

In fact, should you choose to establish a presence on all of those platforms, you will likely be wasting your efforts. Why?


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3 Tips To Land a Job With Social Media

By Brian Murray

We all know the struggles of securing a job, especially when you aren’t currently employed. But with the openness of the internet and availability of connections, the job hunt can be made easier if you present yourself well and network appropriately. Getting started is simple and you’ll be well on your way to landing your “dream” job by the end of the day — who knows, it could even be with Likeable! Continue reading

13 Ways You Can Change the World in 2013

By Alexandra Ostrow

Whether or not you believe in New Year’s Resolutions, the period marking the end of the holiday season and the start of the New Year is a wonderful opportunity to make a commitment to others. Below is an assortment of online avenues by which you can make a significant impact with only a few minutes of your time. How will you choose to change the world?

We make a living by what we get, but we make a life by what we give. – Winston Churchill

Who It’s For: Those Focused on Bettering Their Local Community
An innovative approach to influencing the business and/or operations of local businesses, CarrotMob.Org believes it’s better to offer businesses a “carrot” rather than force change with a “stick”. Users set up a “CarrotMob”, where they pledge to gather a large enough group to spend a designated amount of money at the establishment and in exchange, the business will make an improvement to their practices, as voted by the mob.

Who It’s For: Anyone and Everyone 
“If you don’t give back, no one will like you.” I choose to share this excerpt, because there is no way I can do justice to this amazing site that takes a humorous approach to philanthropy and charitable giving. Take a look at their website, see how it works, make sure to visit the paper napkin, and let me know what you think. Better yet… start an account and learn by doing!

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Social Media and the Vote

By Nicole Mastrangelo

Even if you didn’t have a chance to watch the first presidential debate last night, you were fully aware that #BigBird was trending on Twitter, and we’re sure you probably at least investigated that. As to be expected during this crucial pre-vote time period where both presidential candidates, Governor Mitt Romney and President Barack Obama, are spending every second of the day in a public appearance or giving a speech, people were taking to social media during the debate to share their thoughts. After a comment that Govenor Romney shared about a plan to cut funds for public television, including PBS and the popular children’s program Sesame Street, millions of young voters posted, tweeted and texted about their outrage. Even though one could say that these (possibly first time voters) were picking out the smallest piece of a highly informative and intense debate, at least we know that they were watching. With the idea of “second screen” television and social media so easily available for this election, it’s not surprising that politics and the vote are focusing more towards their digital presence than ever before. Continue reading