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Category Archives: twitter

How Twitter Has Changed Journalism Forever

By Corey Smock

“Whatever words we utter should be chosen with care for people will hear them and be influenced by them for good or ill.” -Buddha

Traditional Journalism

The way people consume their news has changed. Over 52% of Twitter users report that they receive their news on the popular social media network, up from 33% in 2012.  Couple that with the nearly 8,000 tweets being sent every second across the globe and there is no denying Twitter’s enormous influence. Continue reading

How To Be Networking Rock Star On Twitter

By Michele Weisman

The idea of professional networking makes many people feel uncomfortable, intimidated, or confused. It’s easy to see why. Many dread walking into a room and introducing themselves to a bunch of strangers.

Networking can be viewed as insincere at best and selfish at worst. This, of course, is the complete opposite of what networking is supposed to be — friendly, useful, and genuine. It’s easy for most of us to be friendly and useful with people we know. However, because networking is a “business activity,” it’s easy to think that we need to act in a different way. Continue reading

Are the New Twitter Analytics Narcissistic?

By Terry Sheridan

Why wouldn’t you want to know how many people looked at the photos you uploaded from your 4th of July party? As the battle for attention wages on, Twitter has opened a new front with increased access to back-end data  including views and retweets. This data has been available to advertisers for years, but now Twitter is rolling it out to the public. Continue reading

12 Twitter Tips for Bloggers [INFOGRAPHIC]

By Elana Lyn Gross (Illustrated by Danielle Eckert)

I owe a lot to Twitter. Twitter played a large role in finding the job that I love. When I first started blogging, I made a Twitter account which Levo League then followed. I liked their articles and mission and asked how I could support them during their launch. I spent a few months as a brand ambassador before getting hired to manage their social media. Because Twitter helped me find a career in marketing, I’m “paying to forward” and sharing the best practices I’ve learned.

Here are my top 12 Twitter tips for bloggers.

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5 Brands Successfully Using Twitter GIFs

It’s been 19 days since Twitter announced that it now supports GIFs, and during that time, brands everywhere have scrambled to put together an introductory looping-image to show their excitement. But where are we now? Following an initial wave of GIF-mania, it appears most brands have settled back into their comfort zones (text and still images).  Last week, our very own Angela Kuo sought to educate social media marketers on the glory of animated GIFs.

Now let’s take a look at five brands that know how to successfully use GIFs on Twitter.

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HOW TO: Win Your Very Own Twitter War

By Casey Danton

When managing a community it’s common practice to contact influencers who can help expand your reach and expose you to a new audience. Influencers can be anyone from a blogger to a celebrity. But if this has become the norm, why aren’t brands taking the next step and jumping into something bigger? Continue reading

Why Brands Should Use GIFs

By Angela Kuo

When the long-awaited news that Twitter now supports animated GIFs broke, not only did meme-savvy internet users rejoice by tweeting their all-time favorite GIFs, but many brands jumped into the celebration as well. Continue reading

How Twitter Can Succeed

By James Reichert

Twitter has been under some scrutiny lately for the fact that user growth has slowed in recent months “as new products fail to excite.” Since its IPO a little over a year ago, Twitter’s C-level executives are ramping up product updates and retention plans in hopes of turning around the stock’s decline. With constant new competitors in the social media space, Twitter will need to start thinking about making strides to improve its existing product and adding new features to reverse the downward spiral. Below are four key things Twitter needs to do in order to succeed in the future.

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Why In The World Would Anyone Follow Me On Twitter?

By Michele Weisman

Twitter is my favorite social network.  But when I first joined Twitter back in April 2009, I thought, “why in the world would anyone follow ME on Twitter?” Five years later and 30,000 tweets sent, I have a community of over 12,000 Twitter followers. If you’re looking to grow your following, I may have some insight.

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3 Ways to Use Active Social Listening as a Priceless (and Free) Market Research Tool

By Candie Harris

As a former brand marketer, if someone had told me I could have access to the hearts and minds of my most loyal consumers (as well as my competitor’s), my first question would be: “How?” My second question would be: “How much will it cost?” Having spent hundreds of thousands of dollars on various market research studies, I know how valuable key consumer insights are and how difficult they are to get. The explosion of social media platforms and communities provide a great amount of consumer insight treasures if you know how to find them. And, although there are a plethora of listening tools out there, true insights come only when individuals listen and think about how their brands could potentially be impacted.

Here are three quick (and free) tips to get you started: Continue reading