By Michele Weisman I’ve been on Twitter for almost four years. Almost 27,000 tweets and 10,000 followers later, Twitter has become–by far–my favorite social network. In fact, my Twitter handle has become part of my identity; people have even called me “Ottogrl” face to face and it was once on my license plate. At first I [...]
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Twitter Cards and Your Brand
By Andi Barton With the Twitter Card functionality updates last week, brands now have far greater opportunities than before. Many believe the Twitter Cards are strictly beneficial for retail and consumer brands. While it is true that the retail industry will definitely be able to leverage these updates to a more substantial degree, there are still [...]
Twitter Announces Three New Twitter Cards
By Cassidy Bohan On Wednesday, Twitter introduced an update to Twitter Cards. Summary, Photo and Player/Video cards are already adding rich content to the feed. This update adds three new important types: App, Product and Gallery. The new system is backward compatible, so if you have already implemented cards, integrations will continue to work seamlessly. [...]
Look Out! #Hashtags Are Taking Over the World
By Andi Barton In the nature of friendly competition, social networks are always finding ways to mimic competing networks’ features. More and more we are seeing overlap and cross-network similarities. Overall, one features seems to have made the biggest social splash over the years: #hashtags. The presence of hashtags have evolved into one of the most popular [...]
How I Got @JCrew to Start Tweeting Again
By Barry Hott It’s extremely rare to catch me not wearing something from J. Crew. Pants. Socks. Shirt. Underwear. Hat. Man-bag. Jacket. Tie. Shoes. J. Crew everything. Anytime. Anywhere. I love it. In fact, my obsession with J. Crew might even surpass my unreasonable addiction to Instagram. As a big fan and huge proponent of social media, I [...]
What Twitter’s Ad API Means For You
By Alexandra Ostrow On Wednesday, Twitter announced the launch of its long anticipated Ads API (Application Programming Interface), making it the third global social media platform to offer APIs as a targeted marketing solution. To start, Twitter has opened up its API to five partners, listed below. If Twitter’s trajectory looks anything like Facebook’s, it will be another [...]
How Superbowl XLVII’s Blackout Became A Marketer’s Dream
By Michele Weisman Although the Baltimore Ravens technically won Superbowl XLVII, the social winner was real-time content marketing. Despite the extensive planning and high price tag (four million dollars) for a Super Bowl commercial, arguably the best content during the big game last night wasn’t on TV — it was on Twitter. During the third quarter of the Super Bowl, [...]
3 Speed Bumps on Vine’s Road to Success
By Cara Friedman The social media sphere has been buzzing with the latest release by Twitter, Vine. So far the platform has been pretty impressive and has massive potential to take the social media world by storm. However, Vine has some serious challenges that lie in its path. In order to become the breakout app [...]
So You Want To Boost Your Twitter Community?
By Kelsey Ohman Are you sick of hearing about influencers on Twitter? I sure am. Nearly every article and third-party tool suggests influencers – those with a large following and ‘expertise’ in a certain field – can help to give your brand’s Twitter handle exposure. While this isn’t wrong, it’s not as simple as 1,2,3. [...]
