Category Archives: watch me Wednesday

Watch @DaveKerpen Pass the Likeable Media CEO Thumb to @CarrieKerpen

By Dave Kerpen

This week’s Watch Me Wednesday will sadly be the last one. On a more exciting note, I have some great news to share with you! Carrie Kerpen is now officially the new CEO of Likeable Media as I move on to become the CEO of Likeable Local, a new venture of mine.

Continue reading

The Biggest Myth About Twitter With @MarkwSchaefer

By Dave Kerpen

For this week’s Watch Me Wednesday, I had the pleasure of talking to my friend Mark Schaefer, the author of Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing & The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time. Mark, a social media marketing consultant, talks about how to better understand Twitter and the role of social media. One of the biggest myths about Twitter, he says, is that there’s little to no importance in how many followers you have; in fact, Twitter followers are key when it comes to influence!

Continue reading

Thankful for a #LikeableWorld

by Dave Kerpen

In this week’s Watch Me Wednesday, I talk about creating a more likeable world. As part of our celebration, the Likeable Media team came together for Thanksgiving Around The World, sharing authentic dishes from various cultures across the globe.

Have a likeable Thanksgiving!

Continue reading

A Bright Side to #Sandy: Another Win for Social Media

By Dave Kerpen

In this week’s Watch Me Wednesday, on behalf of the entire Likeable team, I want to send my thoughts out to all those who have been affected by Hurricane Sandy.  Through this devastating storm, we saw an enormous contribution from social media in the pursuit of providing information, connecting with loved ones, as well as delivering service updates.  @GovChristie and @CoryBooker did an exceptional job using Twitter to keep citizens informed, as well as @ConEdison who provided service updates to powerless customers.  We truly saw the value of social networks in sustaining composure during a time of fright and uncertainty.  How did you use social media during this natural disaster? Continue reading

The @Rabbi’s Take on Transparency

By Dave Kerpen

In this week’s Watch Me Wednesday, I had the pleasure of speaking with my good friend Laura Baum, the founder and Head Rabbi of OurJewishCommunity.org.  Laura is featured in my new book, Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver, as an advocate of corporate transparency. The Internet has made it possible to discover virtually any information on any subject imaginable.   Just Google it!   Companies can’t hide from this public disclosure and must adapt to the new transparent culture.   Social media is the ideal platform for providing company information and can be used to facilitate open and honest relationships with consumers. Businesses can use their social pages not only to offer knowledge, but to respond frankly to customer inquiries.  If the information is already out there waiting to be found, why not take the initiative and provide it first? Is your business practicing transparency? Let me know how! Continue reading

Talking Facebook Content Strategy with @lfatzinger

by, Dave Kerpen

In this week’s Watch Me Wednesday, I was delighted to speak with my good friend and the CEO of ProsodicLeigh Fatzinger.  His company uses the Facebook algorithm, EdgeRank, to determine the optimal time, content, and target audience of the most engaging and interactive posts on Facebook. An understanding of your brand’s Facebook “prime time” can guarantee that the widest reach of followers get the most out of page content.  It’s essential that brands not only develop creative and engaging content, but that they strategically schedule these posts to maximize their influence.  Do you have a strategic plan for the timing and targeting of your social content?

Discussing Social Media With the Doc

By Dave Kerpen

In this October’s premiere Watch Me Wednesday, I had the opportunity to speak with nationally recognized cardiologist, Dr. Kevin Campbell.  Dr. Campbell is a social media pioneer in the world of medicine, leveraging technology to educate his patients on health related issues.  Through social media, Dr. Campbell works to inform the public on common patient disparities.  By using Facebook, Twitter, and his Blog to spread awareness, he stays committed to serving the under-served. Continue reading

Chatting Social Entrepreneurship with @ReshmaSaujani

By Dave Kerpen 

In this week’s Watch Me Wednesday, I had the opportunity to speak with Reshma Saujani, author of the upcoming Women Who Don’t Wait In Line and founder of Girls Who Code, an organization that empowers women to pursue opportunities in the fields of technology and engineering. On Monday night, Likeable hosted an event in honor of Reshma and in celebration of social entrepreneurship.  Reshma spoke about her role as a social entrepreneur in the development of her unique organization as well as her future plans to spread this worthy cause to several other cities.  What organizations have you seen using technology for the betterment of society? Continue reading

‘Tasti’ Tips for Creating Loyal Customers with @BJ_Emerson

In this week’s Watch Me Wednesday, I chat with my friend BJ Emerson, VP of Technology at Tasti D-Lite and co-author of The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave with Tasti D-Lite CEO, James Amos.  In today’s video, BJ talks about three lessons from the “Tasti D-Lite way.” First, listen and never stop listening to your customers. Then, find someone to champion that information within your company. Finally, find the best social media platform to respond to your customers. These three steps will get you well on your way to building a loyal and satisfied customer base.

Continue reading

3 Beginner Tips For Facebook Marketing with @PhyllisKhare

By Dave Kerpen

In this week’s Watch Me Wednesday, I chat with my friend @PhyllisKhare, Author of Social Media Marketing eLearning Kit for Dummies & Co-Author of Facebook Marketing All-in-One for Dummies with Amy Porterfield and Andrea Vahl. Phyllis talks about three things that many people didn’t know about Facebook marketing. You can use Facebook insights to see how your posts are performing and improve them accordingly. Make sure to use the customizable featured apps to tailor your Facebook page to your audience. Finally, update your profile and cover photo, as well as your all-important industry information on your Facebook card.

Continue reading