By Michele Weisman Last week I attended the Word of Mouth Marketing Association’s annual Summit in Las Vegas. The three day event featured social media marketing and word of mouth thought leaders as well as brand pioneers in the digital space. Topics ranged from social media measurement, content strategies, offline events, and customer engagement. [...]
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The Likeable Podcast 2: The Power Is In Your Hands! (with Suzanne Fanning)
By Frank Emanuele On this week’s episode, WOMMA President Suzanne Fanning joins Frank & Cara for a chat about the power of word-of-mouth marketing and its role in the future of marketing and advertising. Frank & Cara also discuss their favorite uses of memes in marketing, and they round up the latest social news headlines! [...]
4 Truths About Customer Advocacy
By Jenna Lebel I just got back from the Word of Mouth Marketing Association’s annual Womm-U conference. The 3-day event featured prominent figures in the digital and word of mouth space as well as a breadth of topics ranging from content strategies to offline programs and measurement. A major theme throughout the conference was advocacy. [...]
5 Takeaways from #Womma's School of WOM: Day 1
By Sida Li Every year WOMMA, the Word of Mouth Marketing Association, holds a conference called the School of WOM. The primary goal of the conference is to share ideas on the art and science of making brands talkable, searchable, and recommendable. Some of the best minds in word of mouth and social media marketing [...]
What You Missed at the 2010 #Womma Summit
By Jenna Lebel We’re thrilled to share with you the news of our 3rd WOMMY award from the Word of Mouth Marketing Association! We won the Innovation Award for our work with OurJewishCommunity.org, making us the only agency ever to win 3 consecutive WOMMY awards. We are truly humbled by the honor and could not [...]
