Archive | womma RSS feed for this section

Top 5 “Duh” Moments From #WOMMU

By Cara Friedman On May 20th WOMMA held its annual conference, WOMM-U, in Chicago. I was lucky enough to attend (and speak!) and see a variety of sessions focusing on word-of-mouth marketing. I learned a lot, but often found myself thinking, “DUH!” in response to session take-aways. But while the some of the lessons seemed so [...]

Read full storyComments { 2 }

Three Key Takeaways From The #WOMMASummit

By Michele Weisman   Last week I attended the Word of Mouth Marketing Association’s annual Summit in Las Vegas. The three day event featured social media marketing and word of mouth thought leaders as well as brand pioneers in the digital space. Topics ranged from social media measurement, content strategies, offline events, and customer engagement. [...]

Read full storyComments { 0 }

The Likeable Podcast 2: The Power Is In Your Hands! (with Suzanne Fanning)

By Frank Emanuele On this week’s episode, WOMMA President Suzanne Fanning joins Frank & Cara for a chat about the power of word-of-mouth marketing and its role in the future of marketing and advertising. Frank & Cara also discuss their favorite uses of memes in marketing, and they round up the latest social news headlines! [...]

Read full storyComments { 0 }

4 Truths About Customer Advocacy

By Jenna Lebel  I just got back from the Word of Mouth Marketing Association’s annual Womm-U conference. The 3-day event featured prominent figures in the digital and word of mouth space as well as a breadth of topics ranging from content strategies to offline programs and measurement. A major theme throughout the conference was advocacy. [...]

Read full storyComments { 2 }
5 Takeaways from #Womma's School of WOM: Day 1

5 Takeaways from #Womma's School of WOM: Day 1

By Sida Li Every year WOMMA, the Word of Mouth Marketing Association, holds a conference called the School of WOM. The primary goal of the conference is to share ideas on the art and science of making brands talkable, searchable, and recommendable. Some of the best minds in word of mouth and social media marketing [...]

Read full storyComments { 0 }
What You Missed at the 2010 #Womma Summit

What You Missed at the 2010 #Womma Summit

By Jenna Lebel We’re thrilled to share with you the news of our 3rd WOMMY award from the Word of Mouth Marketing Association! We won the Innovation Award for our work with  OurJewishCommunity.org, making us the only agency ever to win 3 consecutive WOMMY awards. We are truly humbled by the honor and could not [...]

Read full storyComments { 2 }