By Sam Sudakoff
In a social world, where the attention span of the average consumer is diminishing by the second, brands need to think outside the box to stay ahead of the game. But as a marketer, when you’re so “in it” every day, it can be a struggle to stay inspired and continuously push the envelope on creative thinking.
Ultimately, we need to stop putting a “spin” on another campaign or concept; in order to be groundbreaking, you have to be original. Don’t recreate the wheel—in fact, don’t use wheels at all. Here are four tips for creating innovative ideas. (more…)