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5 Feeds Every Foodie Should Follow

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By Angela Kuo

Foodies unite! You may already have your favorite foodie blogs bookmarked, but if you haven’t gone fully social with your passion, you might be missing out.

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Twitter’s Best Sports League

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By James Reichert

In the sports world, October is a magical month jam-packed with games being played in all four of the main professional leagues: the MLB, NFL, NHL, and NBA. Although these are completely different leagues, they do have one thing in common: using Twitter to communicate directly with their fans. Who controls the conversations? Let’s explore some of the various metrics for each professional league and crown the “king” of social.

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Is Your Brand’s Facebook Marketing Irrelevant?

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By Carrie Kerpen

There was a time when companies that built Facebook tabs were gobbled up by behemoth companies like SalesforceGoogle, and Oracle. Given astronomical valuations, it was clear that Facebook marketing was key to the success of businesses big and small.

Except that Facebook, my friends, has changed drastically. (more…)

Why Facebook is Better at Advertising Than Google

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By Rachel Hadley

I find it both extremely interesting and ironic that after Google tried to beat Facebook at social media, Facebook is going to beat Google at advertising. If you had told me this three years ago, I would have told you that you were crazy. But I find myself clicking Facebook ads more often than I care to admit. That’s because Facebook knows me and therefore, advertisers are able to target me more specifically.

Here’s why I think Facebook is a more powerful advertising platform and will ultimately surpass Google in ad spend. (more…)

4 Tips For Promoting Your Podcast

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By Jo Hague

Podcasting is becoming increasingly popular and more readily available thanks to the rise in smartphone ownership. If you don’t already have a podcast, it’s time to get started. If you’ve started a podcast and are looking for advice to promote it further, check out my top tips below. (more…)

Is Long-Form Video Content Back In Style?

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By Michael Harari

Thanks to smarter phones, larger devices, and more access to WiFi and broadband networks, longer video content doesn’t take forever to load or stream. Which might explain why we’ve seen brands go through a renaissance of sorts, seeking longer-form video to tell their stories. That’s not to say that the stories don’t work across Vine, Instagram, or the :30 spot, but there’s something more compelling about a 5-minute video to a full 20+ minute documentary. (more…)

What Facebook Atlas Means To Marketers

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By Tim Bosch

Last week Facebook announced the re-launch of Atlas, a digital advertising platform in which you can focus on an individual’s behavior rather than cookies. (more…)

How And When To Ask For A LinkedIn Recommendation

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By Brian Murray

When you feel like you need a recommendation or reference immediately, whether it be for a new job or business opportunity, it is often too late. In my opinion, asking for a recommendation is very much a science, both in timing and method. Recommendations are the life blood of business today. If you are notable to connect deeply with others and demonstrate that, it can be difficult to reach your goals.  I’ll give you a few tips for receiving recommendations on LinkedIn.

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#RE2PECT: A Lesson In Virality

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By Dylan O’Shea

By now, I am sure you have seen the RE2PECT video that Nike’s Jordan brand made as a tribute to Derek Jeter.

 

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How Brands Can Leverage the #Instafamous

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By Elana Lyn Gross

Instagram recently surpassed 150 million users. Some of these users have been lucky enough to become #instafamous, meaning that these individuals have hundreds of thousands of followers. Recently brands have been reaching out to bloggers like myself and asking them feature their products in Instagram photos. Yes, people are getting paid just for taking a photo on Instagram.

Here are three simple ways that your brand can leverage the the power of these Instagram influencers. (more…)