Do Your Clients Think Your Agency Is Real-Time Fast? [VIDEO]

A study commissioned by the 4As examined what a successful ad agency will look like in 2020. In order for agencies to remain relevant and grow significantly, they must provide marketing and business strategy services to clients. The study revealed two things that are lacking between the agency and client relationship. First, agencies need to tie back tactics to their clients’ real-time business results. Second, although agencies think they are working in real-time, they still aren’t being fast enough.

So why does this matter? (more…)

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How To: Get Your Crazy Marketing Ideas Into The Budget

By Carrie Tylawsky

There are a few things that tend to inhibit brands when they’re looking to launch a new marketing effort. Sometimes it’s scale – you want to do this, but you already have ten million things on your plate. Sometimes it’s restrictions, like it goes outside the legal boundaries of what you can do for your brand or for the marketing channel. Yet often, it’s getting your concept as a line item in the budget and keeping it there after all the reviews (and re-reviews). So how do you do this?

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3 Tips on Hosting a Successful Reddit AMA

By Noah Jarosh

All press is good press, sure, but nobody wants to be the face that launched a thousand down-votes.

Reddit’s ever-popular Ask Me Anything (AMA) format is one way that the site has been leveraged to promote products. Multiple movie and TV stars, astronauts, athletes, entrepreneurs, and even the President of the Unites States have hosted AMAs over the years.

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6 Reasons Why People Are Jerks On The Internet

By Casey Danton

Welcome to the internet.

We’ve got tons of cat videos, memes, and oh, rude people too.

Trolls, scammers, spammers, or just plain jerks, however you choose to describe them, you’ve come into contact with at least one in your online lifetime– and it’s the worst.  What makes people behave brashly online? Why do they say things they would never say or do in any face-to-face confrontation? And, most important for brands, how should you respond to them if they ever visit your social media platforms?

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What To Say When You Have Nothing to Say

By Charlie Balk

Every brand has a story, and being on social media is all about telling people that story. That being said, it’s called “social” media for a reason. Don’t just broadcast your story; start a conversation.

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Women Dominate Every Social Media Network — Except One [VIDEO]

Brands have long known the importance of appealing to women. Studies show that the women are responsible for 80 percent of household goods purchases. Now that social media has become such an integral part of marketing strategy, it’s critical for brands to relate to their female audience online.

According to a recent Pew study, women use every major social media channel more than men, with the exception of LinkedIn. Numbers don’t lie: women dominate social media.

So, what does this mean for us marketers? (more…)

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Would You Let Your Interns Film Your TV Spot?

By Nick Guarracino

I didn’t think so.

In fact, it probably wouldn’t even cross your mind. Yet, I continually see companies treating their social media marketing budget like the proverbial redheaded stepchild, entrusting what is arguably their most important media channel to some of the least qualified people in the organization. Not only short-sighted, it can be a downright dangerous practice, as you will see later in this post. Lets be clear, I’m not belittling hardworking interns, but ask yourself: Would you hand them your marketing budget to update your product packaging or come up with your new national ad campaign? (more…)

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5 Typography Terms You Must Know

By Emily Taing

With Twitter’s announcement last week about the new photo tagging and collage features and Facebook’s implementation of the 20% rule, image-centric marketing is quickly overtaking traditional text-based media. Twitter reports that tweets with a photo are 35 percent more likely to get retweeted than one without. New York University psychologist Jerome Bruner has done research that demonstrates that people only remember 10% of what they hear, 20% of what they read, and 80% of what they see and do.

One of the most underestimated elements of advertising is typography. Typography is the art and technique of arranging type. Considering all of the advertising placed in front of consumers via feeds, it’s important to use type that quickly grabs a reader’s attention and gives a clear understanding of the message. Below are 5 typography terms that will help.

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Your 2014 Masters Social Media Viewing Guide

By Dylan O’Shea

Are you excited for the 2014 Masters, but worried about missing out on the action because you’ll be stuck at work or won’t be able to get in front of a television?

Do not fear. Thanks to social media, you’ll not only be able to catch every shot from your favorite golfer, but you’ll also get about a hundred different perspectives as to why they chose to use a 5 iron instead of a 7 iron when hitting out of the bunker on 16.

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15 Animals Who Dominate the Internet Kingdom

By Danielle Eckert

It’s no secret that the animal kingdom is well and alive on the Internet. Browse any one of your social networks and there will be a plethora of cat memes and dog gifs.

Many brands have capitalized on using animals in their ads. The Budweiser Clydesdales have been a staple for Anheuser-Busch since 1933; more recently, the brand introduced Labrador puppies, because: puppies. Or maybe you are more interested in cats? My personal favorite has to be the Cravendales #catswiththumbs campaign. Or take the Wonderful Pistachios use of an actual Internet famous cat, Keyboard cat (R.I.P. you talented little dude). Certain brands are built around, and well known for, their animals (the Geico Gecko, Tony the Tiger, and the Aflac Duck, to name a few). Brands use animals in their advertising not only because they are cute, but to tie that association to their brand to make it more recognizable.

Below is a ranking of the 15 most popular animals that have graced the Internet in recent years.

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