A few years ago, you would never imagine that bloggers could have so much sway, but they have now become the shepherds of online communities. So, how do brands successfully interact with bloggers to further their online presence? What is the proper etiquette when reaching out to an influencer? What are some pet peeves bloggers have? Let me fill you in…
Anyone who has worked in an office environment knows firsthand what a time waster meetings can be. But, when done correctly there is no better way to communicate and get things done. I challenge anyone who hates meetings, and has not found them to be productive, to try a new kind of meeting – a coffee date meeting. Here’s why they are a powerful way to make great use of time while enjoying the beverage of your choice! (more…)
Ah, social media. We love it, can’t get enough of it, and well, let’s admit it, we’re pretty much obsessed with it. But there is a time and a place for tweeting and liking, and in a world full of endless online stimulation, we need to remember to make human connections. A handwritten note is always more personal than an email, and a real hug will trump an emoji any day. Here are some ways you can work on your people skills and learn to temporarily disconnect and put down your device. (more…)
The word emoji literally means means “picture” (e) + “character” (moji). We all know emojis as being random characters and food images that we use to communicate with our friends. Recently, brands have started to use them as well. Today we see them in our Gmail inbox, on Twitter, in our Facebook feeds, in Snapchat images, tattooed on peoples bodies, on backpacks…needless to say they are everywhere.
Emojis are a simple way of communicating to customers through a series of images describing an emotion. Brands like Budweiser, Oreo, and even PETA have been using emojis in their daily content. With Twitter now allowing emojis to be viewed on mobile and desktop, brands are capitalizing on them, and they are doing it well. Check out Emoji Tracker to see which emojis are trending on Twitter to further reach your customers.
To see a few popular emojis and expressions/emotions you can use them for, look below!
“Whatever words we utter should be chosen with care for people will hear them and be influenced by them for good or ill.” -Buddha
The way people consume their news has changed. Over 52% of Twitter users report that they receive their news on the popular social media network, up from 33% in 2012. Couple that with the nearly 8,000 tweets being sent every second across the globe and there is no denying Twitter’s enormous influence. (more…)
Last week, Vine announced several updates to its platform. Most importantly, users can now access their camera rolls and upload existing, pre-edited videos. Previously, users had to install outside apps such as Vinyet or the aptly-named Upload Custom Video to Vine as a workaround. Still, now more than ever, people are using external media editing apps to prep their content before sharing on Instagram, Vine, and Facebook… particularly for still images. Here are 4 free apps that help bring your visuals to the next level: (more…)
Brands are often criticized for participating in current events, especially with the rise of marketing these efforts through social media. With September 11 just a few weeks away, we find ourselves debating what to do on our social channels. (more…)
Earlier this month, Pinterest announced its new messaging feature as an “easier way to have a good old fashioned conversation.” At its roots, social media is all about having conversations — you just need to ensure that you are talking with people, not at them. Similar to Twitter’s direct message feature, with Pinterest’s new feature, the brand and user need to be mutual followers in order to have the ability to communicate directly. Once there is a mutual following, this feature opens a wide array of possibilities for facilitating a direct connection with a fan or follower. Below are some great ways brands could use Pinterest messaging to their advantage by adding it to their outreach strategies.
Whether you’re at an industry event, a team meeting, or a college course, there’s a good chance you’re being inundated with confusing jargon that’s used so much, you’ve started to wonder if people actually know what the words mean. We wish we could erase them from our (and everyone’s) vocabulary, but they’re here to stay. Of course, that doesn’t mean we can’t complain about them! (more…)
Working in business is a continuous learning process, and the information available to expand our knowledge comes in a variety of formats. Time is valuable. How do you choose what to absorb and what to leave behind? I’ve made part of this decision a little easier for you by listing my top five business podcasts below. (more…)
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