Crowd funding sites have been the center of pop culture buzz in recent years, and for a good reason. Kickstarter users alone have pledged more than 1.2 billion dollars in donations since the site launched in 2009, funding everything from big film projects to one notoriously expensive batch of potato salad.
So how can marketers snag a piece of the action? With a little creativity and by following a few best practices, you can use crowd funding to try something fun with your brand while also attaining ROI. Here are a few crowd funding tips to consider: (more…)
Anyone who knows me knows that I’m a hardcore Sci-Fi geek. The genre’s films, books, and comics have informed and inspired every corner of my life. Aside from filling my overactive imagination, I’ve realized recently that this obsession of mine has also taught me some valuable lessons in creative leadership.
Here are ten leadership lessons I learned from Sci-Fi. (more…)
“To stimulate creativity, one must develop the childlike
inclination for play” - Albert Einstein
Inspiration is a process that can hardly be explained and is oftentimes even harder to find. The Oxford Dictionary defines inspiration as: “the process of being mentally stimulated to do or feel something, especially to do something creative.”
In social media marketing, creative content is vital. Even when you know your target audience well and have an idea of what should be shared, finding fresh and interesting ways to produce new content is a constant challenge. Learning how to create that inspired state when we need it is key. Here are seven ways to trigger creative inspiration: (more…)
Though Likeable Media has ended its official “Buzz Builder” internship program, we still rely heavily on the help of entry-level, part-time Associate Community Managers. These ACMs are an essential part of the company’s ability to provide round-the-clock active listening and engagement on behalf of our clients.
So how do we select the best and brightest who will be ready for the responsibility of managing communities? These are the “5 Ps” we look for — essential qualities of any successful summer intern.
Given that we are in the middle of wedding season, there’s a good chance that you will be attending a wedding in the upcoming months. Whether you’re part of the happy couple, a member of the wedding party, a guest, or the groom’s mother (like me!), you may be wondering what the dos and don’ts of social media use are at weddings. Since my son’s wedding is just one month away, I did some research on the topic and found a variety of opinions: from the brides and grooms that embrace social media to those that have said, “I don’t” to guests tweeting and Instagramming at their weddings. From my insights, here are 3 easy tips for using social media at weddings: (more…)
I owe a lot to Twitter. Twitter played a large role in finding the job that I love. When I first started blogging, I made a Twitter account which Levo League then followed. I liked their articles and mission and asked how I could support them during their launch. I spent a few months as a brand ambassador before getting hired to manage their social media. Because Twitter helped me find a career in marketing, I’m “paying to forward” and sharing the best practices I’ve learned.
Navigating Facebook’s ever-changing algorithm can be a tall task for marketers. Organic reach is becoming more difficult to come by and engagement rates are plummeting. Facebook remains overly picky about what it does and doesn’t like to see from brands. Luckily, there is still hope for us out there. We just have to be strategic.(more…)
It’s been 19 days since Twitter announced that it now supports GIFs, and during that time, brands everywhere have scrambled to put together an introductory looping-image to show their excitement. But where are we now? Following an initial wave of GIF-mania, it appears most brands have settled back into their comfort zones (text and still images). Last week, our very own Angela Kuo sought to educate social media marketers on the glory of animated GIFs.
Now let’s take a look at five brands that know how to successfully use GIFs on Twitter.