Why You’re Wasting Your Time On Social

by on 9:00 AM in Brand Management, Community Management, Content, marketing, Productivity, Project Management, social media, social networking, Strategy

By Alexandra Ostrow

There are now a multitude of different social networking platforms on which one can choose to market themselves. For many, this translates to: “There are now a multitude of different social networking platforms on which I should be marketing myself.”

Not so.

In fact, should you choose to establish a presence on all of those platforms, you will likely be wasting your efforts. Why?

Overwhelmed?

(more…)

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The Most Important Thing You Must Give Your Social Agency

by on 12:00 PM in Big Brands, Blog

By Cara Friedman

The brand/agency relationship is extremely important to having an incredible social media presence. Being on the agency-side, we at Likeable work extremely closely with our clients every day. The most important thing in that relationship is trust. When there is trust between the two parties, the agency can go above and beyond the norm and the brand can benefit tremendously. Here’s how: (more…)

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3 Ways to Use Pheed to Amplify Your Brand

by on 9:00 AM in Blog, Pheed

By Brian Honigman

Mobile focused social networks that act as a one-stop shop like SnapChat, Instagram, Vine, and Kik are quickly becoming the standard among teens and other demographics as they see immense user growth and engagement. One of the front-runners of this new shift toward simple, media-rich, and mobile focused networks is Pheed.

Pheed quickly rose to the top of Apple’s App Store above Facebook and Twitter’s mobile app in February, and the momentum has since continued to build. The social network allows users to record video, take photos, and share status updates on their Pheed. A channel can watermark their content to keep ownership over what they share, as well as monetize it with a pay wall for $1.99 to $34.99 per view, or $1.99 to $34.99 per month (which is split with Pheed). This network represents a new opportunity for brands to connect with a younger demographic in an engaging way on mobile.

Here are three ways your company can stand out on Pheed: (more…)

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5 Must-Haves For Your Brand’s Social Media Policy

by on 9:00 AM in Big Brands, Blog, Brand Management

By Carrie Tylawsky

Chances are, your company has a social media policy. Whether it’s buried in the back of an HR handbook or requires a full day of rigorous training to understand all the rules, almost everyone has some form of dos and don’ts when it comes to the social space. However, as social media evolves at a lightning speed, it becomes increasingly pertinent to address issues that might not have come up in the past. To get you started on the policy refresh, here are some questions/scenarios that you should prepare BEFORE it falls upon your social marketing team. (more…)

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New Feed, New Images on Facebook

by on 12:29 PM in Blog, Facebook

By Ike Brooker

The one constant with Facebook is change. In its latest update, Facebook fixed some UI disconnect with the Timeline and brought it in line with the mobile app. This unifies the look and feel, and creates a more branded experience.

Via Facebook (more…)

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How To: Plan Your Content Calendar Like a Pro [with Free Template]

by on 12:15 PM in Brand Management, Content, Strategy

By Barry Hott

How far in advance do you write your social media content? A few seconds? An hour? A day? A week? A month? While it’s great to be responsive and write relevant content, much of that can be planned in advance. The best holiday posts aren’t thought up on the spot, they are planned and created weeks in advance. Planning your content 2-4 weeks in advance will help increase the quality of your content and decrease your stress. (more…)

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Don’t Be Afraid To Go Silent on Social Media

by on 10:00 AM in Blog, Community Management, Engagement

By Andi Barton

Contrary to popular belief, there are in fact times when you can–and should–pause your community management. The daily expectations from your fans set high standards in terms of response management and customer service. However, there are times when it is better to remain silent, times when controversy is present or events are unfolding offline that are beyond your control. While your engagement may decline if you take a pause, it’s nothing compared to the negative response you could elicit if you continue to speak up on social during sensitive times.

Here are 3 situations during which you should reflect on your need for community management involvement: (more…)

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3 Things To Consider When Choosing The Perfect Influencer

by on 12:01 PM in Blog, influence

By Tiffany Hopkins

Influencers are a great resource for getting the word out about your brand or campaign and have become increasingly more important to the success of social media marketing initiatives.  However, with literally millions of potential influencers out there, it is important to be extremely savvy when selecting an influencer to partner with your brand.

Here are three things to consider when establishing an influencer partnership: (more…)

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Tumblr Launches Mobile Ads for Its iOS and Android Apps

by on 1:00 PM in Blog, Tumblr

By Cassidy Bohan

Source: The Verge

On Monday, Tumblr announced the rollout of mobile ads for its iOS and Android apps as part as the platform’s initiative to find new ways to generate revenue. The rollout is scheduled to be completed by the end of May, launching with ABC Entertainment and ABC Family, GE, Pepsi, and Warner Bros. These ads come as an addition to the Radar ads in the sidebar of the desktop website. (more…)

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The Future of Social Media is in Your Pocket

by on 8:00 AM in Blog, Mobile

By Mallorie Rosenbluth

I recently had the privilege of keynoting Visit Salt Lake’s annual Social Media Seminar where the theme of the day was Social, Mobile, Local. My presentation touched on the profound impact mobile has had on social media and consumer interaction, as well as our ability as marketers to create rich media using nothing but our cell phones. At the end of the presentation, I left the audience with some key takeaways for how to get started incorporating mobile devices to the marketing mix. Here are the highlights: (more…)

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