By Emily Taing
With Twitter’s announcement last week about the new photo tagging and collage features and Facebook’s implementation of the 20% rule, image-centric marketing is quickly overtaking traditional text-based media. Twitter reports that tweets with a photo are 35 percent more likely to get retweeted than one without. New York University psychologist Jerome Bruner has done research that demonstrates that people only remember 10% of what they hear, 20% of what they read, and 80% of what they see and do.
One of the most underestimated elements of advertising is typography. Typography is the art and technique of arranging type. Considering all of the advertising placed in front of consumers via feeds, it’s important to use type that quickly grabs a reader’s attention and gives a clear understanding of the message. Below are 5 typography terms that will help.