I owe a lot to Twitter. Twitter played a large role in finding the job that I love. When I first started blogging, I made a Twitter account which Levo League then followed. I liked their articles and mission and asked how I could support them during their launch. I spent a few months as a brand ambassador before getting hired to manage their social media. Because Twitter helped me find a career in marketing, I’m “paying to forward” and sharing the best practices I’ve learned.
Navigating Facebook’s ever-changing algorithm can be a tall task for marketers. Organic reach is becoming more difficult to come by and engagement rates are plummeting. Facebook remains overly picky about what it does and doesn’t like to see from brands. Luckily, there is still hope for us out there. We just have to be strategic.(more…)
It’s been 19 days since Twitter announced that it now supports GIFs, and during that time, brands everywhere have scrambled to put together an introductory looping-image to show their excitement. But where are we now? Following an initial wave of GIF-mania, it appears most brands have settled back into their comfort zones (text and still images). Last week, our very own Angela Kuo sought to educate social media marketers on the glory of animated GIFs.
Now let’s take a look at five brands that know how to successfully use GIFs on Twitter.
Let’s face it: everyone is busy. We all have jobs, obligations, families–and it’s tough to balance everything. As marketers, when we invite consumers to attend an event promoting a product or service, we are gaining valuable face-time–so don’t waste it! 95% of consumer respondents said that participating in a recent event made them more inclined to purchase the products promoted, and 70% of consumers leave events and experiences with a more positive opinion of the brand, company, or product being showcased. Those are some astounding numbers!
Here are three ways to engage consumers using social media at your next event. (more…)
When managing a community it’s common practice to contact influencers who can help expand your reach and expose you to a new audience. Influencers can be anyone from a blogger to a celebrity. But if this has become the norm, why aren’t brands taking the next step and jumping into something bigger? (more…)
I’m so excited to be speaking at Social Fresh East this month, and I hope you’ll consider attending, because this conference completely ROCKS. Here are the top five reasons I am sending my team down to this awesome event. (more…)
Twitter has been under some scrutiny lately for the fact that user growth has slowed in recent months “as new products fail to excite.” Since its IPO a little over a year ago, Twitter’s C-level executives are ramping up product updates and retention plans in hopes of turning around the stock’s decline. With constant new competitors in the social media space, Twitter will need to start thinking about making strides to improve its existing product and adding new features to reverse the downward spiral. Below are four key things Twitter needs to do in order to succeed in the future.
But if you’re going to market to them, you have to learn how to speak like them. And I don’t mean knowing “FOMO” and “twerk.” Those terms have been high-jacked by mainstreamed media. They seem old and tired by now. Here are some helpful terms for you to know that are still fresh, popular, and loved by Millennials. (more…)
As a podcast producer, I can truthfully say that podcasting is a strong trend! This year, approximately 39 million Americans will listen to podcasts each month, with 1 in 5 weekly podcast users consuming 6 or more podcasts per week. Furthermore, the use of podcasting has reached a new high with 30% of people saying that they have ever listened to a podcast compared to 11% in 2006 (according to The Infinite Dial 2014 from Edison Research). Need more convincing as to why you should be podcasting? Here are 4 more reasons it makes sense for your marketing strategy. (more…)
212.660.2458 • 240 West 37th Street 7th Fl, New York, NY 10018