Are you a social media “guru?” Do you know every statistic about every social network? Think again! In 2013, the social media space has changed drastically. This time last year, Vine, Instagram video and Snapchat didn’t even exist! In the past year, Facebook and Twitter have gone through multiple changes and re-brands and LinkedIn has nearly replaced the hand-written resume. Still think you know it all? Here are 10 social media stats that will surprise you:
By Tim Bosch
Last week Forrester published a surprisingly harsh and ambiguous blog regarding the strength of Facebook as a marketing channel. Forrester implies marketers should abandon Facebook. However, for most of us, this is a terrible idea. This report along with the claim that Facebook is failing marketers is wrong for so many reasons. (more…)
Here at Likeable Media, we have always valued being a likeable business above all else. But why? Facts are, as much as consumers would like to think that they make purchase decisions solely based on hard facts, the truth remains that we live in a world of emotional decision makers. Consumers base purchasing decisions on their personal feelings toward a brand, connections they may have with that brand, and ultimately how likeable they find a brand. Here are some surprising stats that will make you want to be more likeable: (more…)
Each day, we spend anywhere from two to four hours on social media networks and 65% of that time is spent on mobile. As social media marketers, we have to step back and look at, not only these facts, but our own consumption when crafting campaigns to build a user-friendly and brand-friendly (aka successful) contest or sweepstakes. One of the most important things we must learn is that we are not confined to one network or platform, because our fans are not. They are constantly switching between apps and sharing across multiple platforms, so we must too – break free of the single network shackles and embrace the multiplatform contest!
By Alex Benton
It’s not scientific. Some will accuse you of chasing easy clicks. But the numbers don’t lie. The Internet loves cats. And yes, you could spend your days trawling through a Matrix-like stream of Facebook insights, looking for the viral edge your brand desperately needs to take engagement rates to the next level. Or, you could simply enlist the help of an adorable feline and watch your problems disappear.
Happy Halloween, everybody. Today marks the culmination of a season filled with grim tales, gory costumes, and the word “hobgoblin.”
Such a mistake, made on a digital platform where everyone can see, actually can haunt you. In the spirit of checking out scary things, let’s look at a few social media missteps, so that we may avoid repeating them. (more…)
By Joanne Hague
GRATITUDE: “the quality of being thankful; readiness to show appreciation for and to return kindness” (Oxford Dictionary). At Likeable Media, this word is making more and more of an appearance in our day to day conversations and activities; but what is gratitude? Is it just an emotion or an action? Or is it as sociologist Georg Simmel called it, “the moral memory of mankind?” (more…)
Marketers can now schedule tweets on Twitter’s ad platform, making it easier to plan content to coordinate a brand’s presence with inconveniently timed events or product launches. Since the Super Bowl, more and more brands are adopting real time content strategies to connect with what users are thinking and talking about. Done well, opportunistic content drives tons of engagement and anticipation. To maintain a timely content strategy, most marketers are already using a third party social media management tools to schedule our organic tweets, but now Twitter allows us to schedule promoted tweets and organic tweets on their ad platform for free.
If I were to ask you, “is your brand likeable?” would you know the answer? Sure, you may have a general idea about how your customers feel about you but what about beyond that? Do you really have a pulse on how people fee l about your brand? Probably not. One of the problems with figuring out whether you are likeable or not comes from not really understanding what being a likeable brand means. (more…)
By Sam Sudakoff
In 2008, President Obama was heralded for his ingenious strategy for integrating social media into his presidential campaign. Now, five years later, social media has become a major tool for instructing and informing the public about the Affordable Care Act (or “ObamaCare”). As social media increasingly becomes a standard in communication, there are several lessons we can take from the recent mishandled roll-out ObamaCare and apply them to other brand launches. (more…)