There are many reasons to be on LinkedIn. LinkedIn can help you achieve your personal and professional goals. It has become a Rolodex for the modern business person as well as a professional hub regardless of industry. In my position, I spend an awful lot of time on LinkedIn. One thing I’ve observed is that many people have out of date profile. I receive a resume and the story that their LinkedIn profile tells is much different. In most cases the person isn’t trying to deceive me, instead it is likely that they just didn’t think about it. Below is a checklist to make sure your profile tells the story you want.
All of these are simple changes that can be edited by going to your own profile and clicking “Edit Profile.”(more…)
As you may have heard by now, Facebook has announced that it is no longer allowing “like-gating” to be used. The “like-gate” is a frequently-used method which requires users to “like” a page before being able to enter a competition, use a particular app, or view content within that page. This method was deployed in an effort to drive up the number of “likes” for a respective Facebook page which has long been one of the key performance indicators of a brands Facebook presence. (more…)
Pinterest is a very valuable tool for bloggers. I not only use Pinterest as a source of ideas and inspiration but also as a method for promoting my blog posts. A large amount of traffic to my blog comes from Pinterest. Here are a few best practices for Pinterest!
You are a beautiful, unique, special snowflake — and you’re being tasked with summarizing all of what makes you amazing in just a few sentences. You have to strike the right balance between personality, professionalism, originality, and humor — sometimes in just 160 characters. It’s stressful, it’s daunting, and (according to The New York Times) it’s an “art form.”
Never fear. Here are five steps for how to write the perfect social media bio.
Each month, we are presented with the task of creating new content for brands that we work with. The keyword here being new. The reason I stress this word is because too often brands reuse images and copy that their communities have already seen. According to the Custom Content Council, “90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in building good relationships with them.” If you find yourself struggling to come up with new ideas, here are three simple ways to find some content inspiration. (more…)
Around here, we typically complain about brands that aren’t living up to their social media potential, and praise those that do an amazing job in the space. Sometimes brands let us down in social media, but if we love their product or service, we let it slip (and plot ways to get their attention so we can offer up some guidance). But what about when social media outperforms the product or service you experience as a customer? Does a great social media presence make up for a lousy in-store or human experience? Can you forgive your favorite or most-used brands for not solving your problem (or really doing anything to fix a situation) if the community manager who works on the brand does an outstanding job engaging with you? Does saying “I’m sorry” on social media count if the brand doesn’t ever put its money where its mouth is? I say no. And I’ve compiled several examples from Likeable employees of times when their favorite brands haven’t come through after being super responsive and engaging on social media. (more…)
Gone are the days where LinkedIn was just a place to find a new job. The network has evolved into the premier social destination for professionals to connect with brands and consume content related to their areas of interest. This metamorphosis is particularly appealing to hospitals and medical centers who can become a trusted voice in a sea of professional users.
Here is a look at three hospitals killing it on LinkedIn:
“We didn’t know what to get them, but then I had a BRAINSTORM! … It was a bad one. Jenna had to put my tongue guard in.” — 30 Rock’s Tracy Jordan
Ideation. Concepting. Thought-fermentation. Whatever you call it — and from now on we’re calling it brainstorming — it’s an essential task at any ad agency. If you’ve ever felt burnt out or uninspired in the face of a blank content calendar, follow these steps to foster fruitful brainstorming sessions. (more…)
You have a great business/product/service idea or cause that you’d like to support. You need more funding, so you decide to use a crowdfunding platform as your springboard. How can you ensure that those that would be interested in supporting you know about your campaign and hopefully contribute? (more…)
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