The Definitive Guide to Live Tweeting

By Corey Smock

“Much speech is one thing, well-timed speech is another.”

It’s safe to say that Sophocles wasn’t referring to Twitter when he first wrote this phrase, but little did he know how relevant it would be to us today. (more…)

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5 Things Brands Can Learn from Broadway

By Rachel Hadley

As the TONY Award deadline rapidly approaches, the energy of this year’s Broadway shows are in full swing! This year’s newest additions to The Great White Way are taking to social channels and reaping the benefits. Below is a list of five things brands can learn from some of Broadway’s newest (or upcoming) shows: (more…)

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How 4 Brands are Using Japan’s Popular Messaging App

 By Thomas Zukowski

Paul McCartney sticker on LINE

One of Paul McCartney’s free “stickers”

On Sunday, I returned from touring the ever-intriguing “Land of the Rising Sun.” Known for often being ahead of the curve technologically, Japan has an obsession with consumer electronics (seriously–if the number of faces you see buried in smartphones bothers you in your town, try Tokyo). I met up with my friend Jake, a four-year Tokyo resident, to get the lowdown on which social media platforms were most popular in Japan. Like in the U.S., most are using Facebook and Twitter to stay connected. There is, however, one particular app that has been sweeping the nation for quite some time: the mobile messaging app LINE. (more…)

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4 Apps for the Busy Executive

By Jo Hague

According to Tim Cook, the App Store has over 1 million available apps with more than 60 billion total apps being downloaded and many enterprises are creating business apps for both consumers and employees; 60% and 56% respectively. So the big question is: As a busy executive or director, “How do I choose?” I asked our C-Level staff at Likeable Media for their top apps that make their hectic lives a little bit easier. (more…)

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5 Ways to Spring Clean Your LinkedIn Profile

By Shannon Maguire

Yesterday was the first day of spring, and you know what that means: it’s time to open your windows, grab your brooms, and get to work — because unfortunately we don’t live in a Disney movie where adorable woodland creatures will clean the house upon a whistle. But why stop at clearing the clutter from your house? Only 50% of LinkedIn users have complete profiles, and you should want to be on the right side of that stat. It’s time to get rid of the digital clutter and clear the social cobwebs. Here are five ways to spring clean your LinkedIn profile:


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4 Networks That are Making Their Mark With College Kids

By Alex Benton

As 64 college basketball teams ready themselves for the NCAA tournament, how will the students at these universities be communicating with each other on social media? Over the past 3 years, the number of teenagers using Facebook has declined by 25%, opening the door for smaller social networks to grab a piece of the market share. Could some of these networks potentially make a run at the #1 seeds of social media?


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3 Tips For Launching a Social Ambassador Program

By Rachel Pannullo

In today’s competitive social marketplace, word-of-mouth marketing and referrals are valuable methods of increasing your customer base and potential purchasers.  More and more brands are launching social ambassador programs to more closely connect their brand with their customers. By identifying influential members within a target market, brands are capitalizing on the fact that in 2013 84% of people trust recommendations from people they know.  Below are 3 tips to keep in mind when launching a social ambassador program: (more…)

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Marketers Will Make These 3 Facebook Mistakes

By Tim Bosch

Recently, Facebook announced that it will begin surfacing posts from pages users don’t like, but that tag pages they do like. My first question: How long until brands start abusing this new power? Historically, marketers have taken similar Facebook updates about the News Feed and completely miss the mark. Here are 3 examples: (more…)

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NCAA Recruitment in Ten Seconds or Less

By Keith Murray

Let the madness begin.

Selection Sunday was March 16th, and for all of us basketball junkies that means March Madness is underway–but the real “madness” made headlines a few weeks ago when the NCAA announced the use of Snapchat as a communication tool for recruiting.


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