Don’t Be Afraid To Go Silent on Social Media

by on 10:00 AM in Blog, Community Management, Engagement

By Andi Barton

Contrary to popular belief, there are in fact times when you can–and should–pause your community management. The daily expectations from your fans set high standards in terms of response management and customer service. However, there are times when it is better to remain silent, times when controversy is present or events are unfolding offline that are beyond your control. While your engagement may decline if you take a pause, it’s nothing compared to the negative response you could elicit if you continue to speak up on social during sensitive times.

Here are 3 situations during which you should reflect on your need for community management involvement: (more…)

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3 Things To Consider When Choosing The Perfect Influencer

by on 12:01 PM in Blog, influence

By Tiffany Hopkins

Influencers are a great resource for getting the word out about your brand or campaign and have become increasingly more important to the success of social media marketing initiatives.  However, with literally millions of potential influencers out there, it is important to be extremely savvy when selecting an influencer to partner with your brand.

Here are three things to consider when establishing an influencer partnership: (more…)

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Tumblr Launches Mobile Ads for Its iOS and Android Apps

by on 1:00 PM in Blog, Tumblr

By Cassidy Bohan

Source: The Verge

On Monday, Tumblr announced the rollout of mobile ads for its iOS and Android apps as part as the platform’s initiative to find new ways to generate revenue. The rollout is scheduled to be completed by the end of May, launching with ABC Entertainment and ABC Family, GE, Pepsi, and Warner Bros. These ads come as an addition to the Radar ads in the sidebar of the desktop website. (more…)

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The Future of Social Media is in Your Pocket

by on 8:00 AM in Blog, Mobile

By Mallorie Rosenbluth

I recently had the privilege of keynoting Visit Salt Lake’s annual Social Media Seminar where the theme of the day was Social, Mobile, Local. My presentation touched on the profound impact mobile has had on social media and consumer interaction, as well as our ability as marketers to create rich media using nothing but our cell phones. At the end of the presentation, I left the audience with some key takeaways for how to get started incorporating mobile devices to the marketing mix. Here are the highlights: (more…)

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Stop Making This Mistake On LinkedIn (and Other Networks)

by on 8:00 AM in Blog, Jobs, linkedin

By Brian Murray

I’ve said many times that my favorite social network is Twitter. Last year I wrote an article about one mistake on Twitter that was causing people to miss out on reaching their audience. With the past year’s changes on LinkedIn, I think the network is quickly catching Twitter, especially for the professional. And–just as with Twitter–there is one mistake on LinkedIn that I see over and over and that has caused me quite a bit of frustration and confusion. (more…)

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What Dick Van Dyke Can Teach You About Social Media

by on 1:04 PM in Blog, marketing, social media

By Cara Friedman

When I say “Dick Van Dyke” you may think: Mary Poppins, Chitty Chitty Bang Bang,  Bye Bye Birdie. What you probably aren’t thinking is: social media. One of my biggest pet peeves as a social media marketer is watching brands do the bare minimum. They have a Facebook page because they “have to,” but take no risks because senior management is “old school.” As a huge fan of Dick Van Dyke, I follow him on multiple different social platforms and am always so impressed with the content he produces. This blog post should serve as your a wake up call–if an 87 year-old actor can be innovative and exciting in the social space, there’s no reason you can’t be too. (more…)

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How To: Engage Successfully on Twitter

by on 12:15 PM in twitter

By Michele Weisman

I’ve been on Twitter for almost four years. Almost 27,000 tweets and 10,000 followers later, Twitter has become–by far–my favorite social network. In fact, my Twitter handle has become part of my identity; people have even called me “Ottogrl” face to face and it was once on my license plate.

At first I didn’t fully understand how to utilize it, as evident in my first tweet ever:

But I’ve come to understand the power of Twitter and appreciate its ability to instantly send concise messages to over 200 million people.

I’ve met some incredible people on Twitter, including CEOs, celebrities, journalists, Syracuse alumni, and marketers, just by networking in fewer than 140 characters at a time. You can start a conversation with anyone on Twitter in many different ways, but the same rule of thumb always applies: be yourself. Here are the six tips I’ve learned for engaging on Twitter.

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How Should We Respond to Tragedy Using Social Media?

by on 9:00 AM in social media

By Mike Kilcoyne

Dark.

Nobody I knew was running in the Boston Marathon at the time that the bombs went off. I had no emotional investment in that race, and no ties to Boston.

But I still felt dark. Like I was harboring an awful secret.

And I was pissed off. Not because I was mad at anyone in particular, but because I was angry that it had happened. That’s horrible. I can’t watch this. I went for a run instead.  (more…)

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3 Habits of Highly-Effective Marketers

by on 2:13 PM in Blog, Brand Management, marketing

By Frank Emanuele

In the marketing field, there are some basic Dos and Don’ts. We’ve all heard the basics at conferences and in business books, but it can be hard to remember these key learnings when the time comes to put them into practice. For the sake of self-improvement, it’s important to stop and take a moment every so often to review these best practices and re-evaluate how you’re living up to them. Call it spring cleaning for marketers. Let’s take a quick look at the building blocks of our industry and see how we’re performing, shall we?

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3 Tried and Tested Ways to Sell Social to the C-Suite

by on 1:46 PM in Analytics, Blog, ROI, social media

By Alexandra Ostrow

The ways in which we encounter social media on a daily basis are endless: restaurant windows featuring “Check in on Foursquare,” in-store prompts to download exclusive apps, share messaging on just about every website ever created, and live streams of tweets when we attend events (and this list doesn’t even account for the frequency at which each of us glances through Facebook, Twitter, Instagram, YouTube, blogs, and more).

While the prevalence of social media in the marketing world is undeniable, it’s still not uncommon to hear some version of “What’s the ROI?” or “Why do we need to be on social media?” when approaching the C-Suite with social media marketing proposals.

Here are three of my favorite ways to approach such questions while improving marketing efforts in the process: (more…)

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