Two hot topics in the industry today are 1) How to market to millennials and 2) How to manage their increasing numbers (and unique expectations) in the workplace. Perhaps a question that marketers should be asking is: How can we use our own millennial team members as an integral part of our marketing plans? (more…)
2013 Q4 data showed significant growth for social advertisers, establishing major players like Facebook, Pinterest, and Twitter as valuable advertising platforms for marketers. Facebook, still leading the pack, saw ad budgets and ad ROI increase, along with referrals per visit (up 31% from Q3).
Reports continue to release various growth statistics and rankings of social networks for marketers, but overall, there are three themes within the Q4 ad results to consider when developing your social ad strategy in 2014. So to help sort through the reports, I’ve pulled the most important takeaways.
Here are the three things you need to know about 2013 Q4 social advertising data:
By Corey Smock
Google+ is thought to be a sleeping giant: waiting quietly in the shadows of social media, resting peacefully, hoping to one day be woken up by a flurry of users and activity. For a long time that was the case, but now, with its recent rise in functionality and value toward brands, we, the people, are the only ones who appear to be asleep.
A lot of brands have a Google+ page. Very few brands know how to utilize that Google+ page. Google+ is the second most populated social media platform, yet no one knows how it works. The reason is simple: Google virtually forces you to sign up (the phrase “If you can’t beat ‘em, join ‘em” is now: “If they make you join ‘em, join ‘em”). That being said, the strategy has actually worked. Seemingly overnight, Google+ has discovered the ability to transform a brand’s image and profitability.
Because last night’s Super Bowl game was a blowout, an unprecedented number of viewers turned to the “second screen” to cure their boredom, generating a record 24.9 million tweets. Brands eagerly jumped in on the conversations, providing some much-needed entertainment and proving that you don’t need to buy a Super Bowl spot in order to score major marketing points.
Here is a list of my top five Super Bowl brand wins on Twitter –not driven by commercials during the game:
On yesterday’s earnings call, Facebook’s COO Sheryl Sandberg announced that 25 million small businesses have created Facebook pages, with over 1 million of those businesses investing in ads on the platform. It’s safe to say that Facebook has matured into a network that is widely used by brands both large and small.
When I decided to start a blog, I was motivated by the need for a creative outlet. I never imagined that anyone other than my friends and family would read it. Yet my career trajectory completely changed for the better when I starting blogging.
Here are six tips for how to build your personal brand through blogging.
David Bowie’s hit “Changes” (you know, “Ch-ch-ch-changes”) should be Facebook’s theme song. After all, it seems that with each day comes another mysterious algorithm change that leaves us scrambling. Sure, you could constantly throw money at every piece of content to make it perform better, but should you really have to pay for fans (who willingly chose to like your page) to see your posts? I think not. So here a few easy ways to beat that algorithm and boost engagement. (more…)
By Alex Benton
On game day last year, the most noise didn’t come from the roar of the crowd in New Orleans–it came from Twitter. Users posted 24.1 million tweets about both the game and the halftime show, including 231,500 tweets per minute during the now infamous “blackout.” In fact, everybody seemed to have a 140-character opinion on that power outage. Celebrities, including Jay-Z, made obvious waves with their tweets, but it was brands like Oreo, Tide, and Audi that really benefited from thinking on their feet.
Happy Community Manager Appreciation Day! Today marks the 4th year of this holiday celebrating the individuals who serve as the voice, tone, and heart of their online communities. No day as a Community Manager is ever the same, as we are constantly in the trenches of various brand pages, battling platform issues and bugs (especially when it comes to a certain platform that starts with “face” and ends with “book”). As a little way to show how much I appreciate my fellow CMs, I’m sharing some tips, tricks, and life-hacks that can come in handy when juggling multiple brand pages.
By Jo Hague
Each year there’s an overwhelming number of social media conferences to take your pick from. I’ve researched and scheduled numerous speaking engagements and attendances for the staff at Likeable Media, so I know that there are some social media conferences worth going to over others. Here are my top five: (more…)