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Why Brands Should Use GIFs

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By Angela Kuo

When the long-awaited news that Twitter now supports animated GIFs broke, not only did meme-savvy internet users rejoice by tweeting their all-time favorite GIFs, but many brands jumped into the celebration as well. (more…)

Top 5 Reasons To Attend Social Fresh East

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By Carrie Kerpen

I’m so excited to be speaking at Social Fresh East this month, and I hope you’ll consider attending, because this conference completely ROCKS. Here are the top five reasons I am sending my team down to this awesome event. (more…)

How Twitter Can Succeed

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By James Reichert

Twitter has been under some scrutiny lately for the fact that user growth has slowed in recent months “as new products fail to excite.” Since its IPO a little over a year ago, Twitter’s C-level executives are ramping up product updates and retention plans in hopes of turning around the stock’s decline. With constant new competitors in the social media space, Twitter will need to start thinking about making strides to improve its existing product and adding new features to reverse the downward spiral. Below are four key things Twitter needs to do in order to succeed in the future.

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9 Millennial Slang Words That Improve Your Social Media Voice

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By John Kultgen

22 years old is the most common age in America right now. Gen-Y’ers, born in the  1980s and 1990s, are more numerous than Baby Boomers and three times the size of Generation X.  Baby Boomers will give up $400 billion in annual spending when they retire, leaving it up to Millennials to become the decision makers for what to buy their Generation Plurals children and their aging parents.

But if you’re going to market to them, you have to learn how to speak like them. And I don’t mean knowing “FOMO” and “twerk.” Those terms have been high-jacked by mainstreamed media. They seem old and tired by now. Here are some helpful terms for you to know that are still fresh, popular, and loved by Millennials. (more…)

Why Podcasting Should Be Part of Your Marketing Strategy

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By Jo Hague

As a podcast producer, I can truthfully say that podcasting is a strong trend! This year, approximately 39 million Americans will listen to podcasts each month, with 1 in 5 weekly podcast users consuming 6 or more podcasts per week. Furthermore, the use of podcasting has reached a new high with 30% of people saying that they have ever listened to a podcast compared to 11% in 2006 (according to The Infinite Dial 2014 from Edison Research). Need more convincing as to why you should be podcasting? Here are 4 more reasons it makes sense for your marketing strategy. (more…)

The Social Media Paradox [VIDEO]

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Social media is evolving into an advertising platform, yet traditional advertising methods simply don’t work on social. Is your content  relevant enough to be a part of your fans’ social experience rather than an interruption?

Live from Likeable Media’s annual Client Summit, I reveal three ways to make your content align with your business goals.

 

Foul Play: 5 Reasons NOT to Talk About the World Cup

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By Sam Sudakoff

Okay, I’m being hypocritical and writing about the World Cup, but I’m really doing this for you (so that you can learn from my mistakes). The fact is: Everyone is talking about the World Cup. While we often discuss of the importance of real-time marketing, there is one exception: when it doesn’t make sense for your brand. Don’t try to force it– it will only come across as inauthentic.

Here are the top five reasons NOT to force real-time content around pop culture events. (more…)

Facebook’s Right-Rail Ads Making a Comeback

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By Tim Bosch

The original Facebook ad placement goes by many names: right-hand column, right sidebar, and right rail. Whatever you choose to call this placement, the right column has been the slowest area on Facebook to evolve. They have had the same 100 X 72 specs for years. The other ad placement options, the mobile and desktop News Feeds, have become the clear favorite when it comes to driving meaningful user-action on Facebook. However, with organic reach dropping and advertisers beefing up ad spends in the News Feed, Facebook has become an extremely competitive marketplace. Starting today, Facebook will begin rolling out a new design for ads in the right column. (more…)

5 Tips For Building Consistency On Social Media For Job Seekers

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By Brian Murray

There are hundreds, if not thousands, of articles about building your personal brand during your job search. One thing that is often left out is the importance of building consistency throughout your profiles. Large brands understand that in order to have their message ingrained in the minds of their target demographic, they must consistently use the same messaging. This is something any person can and must do. If you are using social to get a job you want your message to resonate and be memorable. Here are five tips for building consistency across your profiles.

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Why Wearable Technology Matters in 2014

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By Dylan O’Shea

Over the past few years, wearable technology has been becoming more and more prevalent in our daily lives.  What was once just a cool idea is now a vastly growing and readily available form of technology.  (more…)