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5 Social Media Lessons We Can Learn From Sharks

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By Keith Murray

Sharks. The most feared predator in the deep blue sea, and this shouldn’t be a surprise as to why. They have been around for millions of years, always adapting and evolving. So why should social media strategists care? (more…)

3 TV Shows Doing Social Media the Right Way

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By Jessica Chen

It’s no secret that social media is the key to success in our modern age; the digital sphere is one in which participation is vital to making sure a brand stays relevant. However, the standard, run-of-the-mill content and engagement combination is not enough to stand out — an innovative campaign is needed to showcase your brand properly.

Want to know how to integrate social media the right way? Here are 3 television shows to watch for pointers. (more…)

5 Small Design Changes That Make A Big Difference

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By Samy Simorangkir

Using images rather than text-based posts is a good way to get your content to stand out on social media. But simply uploading a photo is not enough. It is important to make design decisions based on what you’re trying to communicate. Even the most subtle choice you make can drastically change the message or tone that is being conveyed. Remember: There is no right or wrong answer across the board; it’s simply a matter of evaluating what works best for your brand and your goals.

Here are five small design changes that make a big difference.

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The Cupcake Shared ‘round The World…

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By Brian Murray and Mike Mitchell

For more than three years, Crumbs Bake Shop has been part of the birthday tradition at Likeable Media. Without fail, our team awkwardly surprises staff members with an impromptu rendition of “Happy Birthday” on their special day. Then, on 7/7/14 — Wait… 7 + 7 = 14! This means something, right?! — this happened:

Facebook Group

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A Likeable Crumbs Cupcake: 3 Lessons For Real Time Innovation [VIDEO]

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Is the cupcake craze over? Earlier this month, Crumbs Bakery closed its doors. But Likeable Media wasn’t ready to let go. We decided to sell what was supposedly “the last cupcake from Crumbs Bake Shop” on eBay. This piece of real-time marketing went wild, garnering coverage on USA Today, CNBC, TIME, Jezebel and many more.

In this week’s episode of Carrie’s Corner, Carrie Kerpen identifies three things you can learn from this innovative campaign.

4 Social Media Lessons Athletes Can Teach Brands

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By Noah Jarosh

Athletes love expressing themselves via social media and fans love having platforms on which they can follow their idols. Some of these athletes have become incredibly skilled at using social media — good enough that they could actually teach brands a thing or two (or four). Here are four famous athletes who can teach brands about using social media.

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Are the New Twitter Analytics Narcissistic?

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By Terry Sheridan

Why wouldn’t you want to know how many people looked at the photos you uploaded from your 4th of July party? As the battle for attention wages on, Twitter has opened a new front with increased access to back-end data  including views and retweets. This data has been available to advertisers for years, but now Twitter is rolling it out to the public. (more…)

How To: Network When You’re Bad At Networking

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By Carrie Tylawsky

One of the best possible ways to grow in your career is through networking. People make things happen; if I like you, I’ll want to make something good happen for you. It sounds like a win-win situation. However, for some people (like myself), the thought of networking makes them groan internally while reverting painfully back to the middle school levels of insecurity and self-consciousness. So what’s the best way to overcome this surge of terror whenever you’re heading to a cocktail party? You already know the typical tricks (memorize a list of questions, minimize the overwhelming factor by focusing on one part of the room). But I have a few tricks to add to that list that I’ve found reduce a lot of the anxiety and allow me to just enjoy the chance to get to know new people.

Here are a few tips for how to network — when you’re bad at networking. (more…)

6 Crowd Funding Tips for Marketers

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By Honey Comer

Crowd funding sites have been the center of pop culture buzz in recent years, and for a good reason.  Kickstarter users alone have pledged more than 1.2 billion dollars in donations since the site launched in 2009, funding everything from big film projects to one notoriously expensive batch of potato salad.

So how can marketers snag a piece of the action?  With a little creativity and by following a few best practices, you can use crowd funding to try something fun with your brand while also attaining ROI.  Here are a few crowd funding tips to consider: (more…)

Everything I Needed to Know about Leadership I Learned from Sci-Fi

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By Nick Guarracino

Anyone who knows me knows that I’m a hardcore Sci-Fi geek. The genre’s films, books, and comics have informed and inspired every corner of my life.  Aside from filling my overactive imagination, I’ve realized recently that this obsession of mine has also taught me some valuable lessons in creative leadership.

Here are ten leadership lessons I learned from Sci-Fi. (more…)