The title is the powerful bait that hooks a reader–and it can certainly make or break your article. In fact, according to Copyblogger, eight out of 10 people read this post’s headline, but only two out of the 10 will actually read the rest of the post.
So to those of you who stuck around: Here are seven simple tips for writing better headlines. (more…)
As most marketers know, the concept of time on social media is entirely different than the time by which we live our lives. With that said, it is important to provide readers with an update to a previous Likeable Media blog post centered on one of the most important aspects of a social media strategy: creating a content calendar. Here are some steps for creating your calendar and important factors to consider — don’t forget to check out the free template. Happy writing! (more…)
While we’ve come leaps and bounds in terms of measuring ROI from various social channels through link tracking and sophisticated advertising platforms, the retail space remains one key area where social efforts are still largely a mystery. But that doesn’t mean retailers shouldn’t be actively utilizing the space; after all, data shows that many people start their research for products they ultimately buy in-store online (stats below!). Here are three key ways retailers can use social media to ensure that their brands stay top-of-mind when users go offline. (more…)
Video has been a part of the human experience since we first learned to capture motion on film. The JFK assassination, the Moon Landing, the fall of the Berlin Wall, and countless other moments in our history were played out and consumed on screens of all shapes and sizes. From the historic to the mundane, we are enthralled by video.
With over 200 million albums sold, 18 #1 Billboard Hot 100 hits (the most of any solo artist in history including 17 that she co-wrote), and a career that spans nearly 25 years, Mariah Carey is unquestionably a very successful musician. As a singer and a songwriter, she has been a strong player in the music industry for decades. What does this have to do with social media? Everything!
Is it important to show a person’s face? As social media increasingly becomes more visual, I’m constantly challenged with this question. For clothing and hair products, it seems natural. But if a brand sells a product or service that can be seen without the presence of a person, especially his or her face, why bother? (more…)
The social media space is constantly changing. Case in point: Since the last time we posted our cheat sheet almost seven months ago, Facebook has rolled out the single-column Timeline to brand pages, Vine now allows you to upload existing video not created in the app, and Twitter revamped its layout completely. You will see those changes (and more) reflected below in the updated version of our reference guide for the most frequently used dimensions. (more…)
Quora, self-described as “your best source for knowledge,” is a social media platform that allows its community to ask and answer questions. Any question and any answer is fair game, but only the best answers will be “up-voted” and featured more prominently on a question thread. As a digital marketer, if you aren’t using Quora, you are missing out on valuable insights regarding your brand, your community, and your marketing strategy.