Yesterday was the first day of spring, and you know what that means: it’s time to open your windows, grab your brooms, and get to work — because unfortunately we don’t live in a Disney movie where adorable woodland creatures will clean the house upon a whistle. But why stop at clearing the clutter from your house? Only 50% of LinkedIn users have complete profiles, and you should want to be on the right side of that stat. It’s time to get rid of the digital clutter and clear the social cobwebs. Here are five ways to spring clean your LinkedIn profile:
Online, consumers are more likely to engage with pictures than any other media. Why does this matter? (more…)
By Alex Benton
As 64 college basketball teams ready themselves for the NCAA tournament, how will the students at these universities be communicating with each other on social media? Over the past 3 years, the number of teenagers using Facebook has declined by 25%, opening the door for smaller social networks to grab a piece of the market share. Could some of these networks potentially make a run at the #1 seeds of social media?
In today’s competitive social marketplace, word-of-mouth marketing and referrals are valuable methods of increasing your customer base and potential purchasers. More and more brands are launching social ambassador programs to more closely connect their brand with their customers. By identifying influential members within a target market, brands are capitalizing on the fact that in 2013 84% of people trust recommendations from people they know. Below are 3 tips to keep in mind when launching a social ambassador program: (more…)
By Tim Bosch
Recently, Facebook announced that it will begin surfacing posts from pages users don’t like, but that tag pages they do like. My first question: How long until brands start abusing this new power? Historically, marketers have taken similar Facebook updates about the News Feed and completely miss the mark. Here are 3 examples: (more…)
By Keith Murray
Let the madness begin.
Selection Sunday was March 16th, and for all of us basketball junkies that means March Madness is underway–but the real “madness” made headlines a few weeks ago when the NCAA announced the use of Snapchat as a communication tool for recruiting.
Facebook’s announcement of a new “streamlined look for brand pages” on Monday has left social media marketers scratching their heads. The majority of the comments at the bottom of the Facebook for Business blog are not positive, as many wonder how this new design will impact their pages. However, like all changes to the platform, marketers need to adjust to these inevitable changes on the fly. Below are questions about some of the new features we do know about and predictions about how they may (or may not) impact brand pages.
Marketers, I have a newsflash for you: Many of us are doing social media entirely wrong.
Last week, Socialbakers conducted a social media pulse check across 82 countries and 20 industries in order to discover what we’re focusing on and, more important, what we’re not. And do you know what they found? 61.7% of brands’ social media strategies are focused on customer acquisition, while only 28.9% are focused on customer care. Let’s think about that for a second. There’s a huge disconnect here. (more…)
What was our biggest takeaway from the Oscars? It wasn’t that Adele Dazeem is the biggest star on Broadway or that everyone should cheat on their hairdresser and sneak off to Jared Leto’s, it was that a single real-time tweet could have a phenomenal impact. Twitter recently released a report on the reach and impact of tweets from the 2014 Oscars. It found that: “From Sunday at 5 p.m. ET until Monday at 5 a.m. ET, tweets about the Oscars were viewed over 3.3 billion times worldwide.” Twitter then illustrated the impact that one tweet can have by showing the reach of Ellen DeGeneres’ selfie with some of the biggest stars in Hollywood. (more…)