Tag Archives: community manager

Don’t Make This Community Management Mistake

 

Many major brands are making a major mistake when it comes to community management: they’re not doing it. According to one study of 100 top global brands, 54% don’t reply to people on Twitter.

 

Why don’t they? Because it requires a lot of effort, planning, training, and logistics to set up a community management team. But for brands who are investing so much in digital and social campaigns, they will not get the same return if they don’t invest in the community they are building through their marketing efforts.

 

In my opinion, Brands need (at least) one dedicated community manager–and I’m not talking about a part-time intern or customer service representative. Below are my top reasons why.

 

5 Things Every Community Manager Must Have (that’s not in their job description)

By Mallorie Rosenbluth

Today marks a very special day in the world of social media. As the fourth Monday of January gets into full swing, we celebrate a day devoted to some of the hardest working people in the industry – community managers. This job barely existed 5 years ago, and now, we have an entire day to stop and say thanks for everything. While we celebrate these individuals today, let’s take a look at what exactly goes into the work of the community manager that doesn’t get written into the job description. Before you interview or hire for this position, take note: Continue reading

Ready, Set, Social Media Crisis!

By Cat Thoreson

Oh, the life of a Community Manager. It has its ups, downs and all arounds and a hefty responsibility to go with it. Cue in KitchenAid’s mistweet at the beginning of this month. Continue reading