By Charlie Balk
Many major brands are making a major mistake when it comes to community management: they’re not doing it. According to one study of 100 top global brands, 54% don’t reply to people on Twitter.
Why don’t they? Because it requires a lot of effort, planning, training, and logistics to set up a community management team. But for brands who are investing so much in digital and social campaigns, they will not get the same return if they don’t invest in the community they are building through their marketing efforts.
In my opinion, Brands need (at least) one dedicated community manager–and I’m not talking about a part-time intern or customer service representative. Below are my top reasons why.