Tag Archives: customer service

3 Ways To Measure ROI For Social Customer Service

by on 10:00 AM in Customer Service

By Brian Murray The rise of social media has caused a shift in the dynamic between organizations and individuals to one where the power is in the hands of the consumer, but it has also enabled brands to use social as a tool to work with their customers at scale. There are many examples of companies [...]

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Why You’re Wasting Your Time On Social

by on 9:00 AM in Brand Management, Community Management, Content, marketing, Productivity, Project Management, social media, social networking, Strategy

By Alexandra Ostrow There are now a multitude of different social networking platforms on which one can choose to market themselves. For many, this translates to: “There are now a multitude of different social networking platforms on which I should be marketing myself.” Not so. In fact, should you choose to establish a presence on [...]

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3 Tried and Tested Ways to Sell Social to the C-Suite

by on 1:46 PM in Analytics, Blog, ROI, social media

By Alexandra Ostrow The ways in which we encounter social media on a daily basis are endless: restaurant windows featuring “Check in on Foursquare,” in-store prompts to download exclusive apps, share messaging on just about every website ever created, and live streams of tweets when we attend events (and this list doesn’t even account for [...]

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5 Brilliant Ways to Staff for Community Management

by on 9:00 AM in Blog, Community Management

By Carrie Kerpen We hear it all the time– brands need to respond. According to a recent Socialbakers study, companies currently respond to 50% of questions asked across social media, with 75% of questions anticipated to be answered in 2013. But how can brands’ staff appropriately be able to manage the increasing level of conversation across the [...]

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The Power of One: Why Every Customer Matters

by on 2:26 PM in Blog, influence

By Tiffany Hopkins Influencers, the people we as social media marketers obsess over in hopes that a Facebook post, tweet, or Instagram photo will ignite sales or drive an influx of new fans to a brand’s social channels, are often identified by their number of fans, followers or Klout score.  What’s often lost in the mix [...]

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Want More Sales? Invest In Customer Service.

by on 6:40 PM in Blog, marketing

By Carrie Kerpen I’ve attended countless sales seminars. I’ve learned about turning cold calls into warm calls. I’ve learned about inbound marketing. I’ve learned about conducting a proper needs analysis, and I’ve learned about CRM systems that allow me to better manage my funnel of leads. But there’s one thing I’ve learned outside of the [...]

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3 Best Practices for Social Customer Service

by on 1:46 PM in Big Brands, Blog, twitter

By Brian Murray I had an amazing experience recently with JetBlue via Twitter. I was in Florida visiting my family and was supposed to come back on October 30th, but due to Hurricane Sandy that became impossible. After checking their website and trying to get on the phone with them, I realized that my best [...]

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HOW TO: Retain Your Customers Using Social Media

HOW TO: Retain Your Customers Using Social Media

by on 9:10 AM in Blog, Brand Management

By Megan McMahon For any brand, the most important customer is the current one- the one that is loyal to the brand and will keep coming back for more. But sometimes, it’s hard to keep loyal customers. Fortunately for the brands of the world, social media can bridge the gap between keeping a customer and [...]

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The Likeable Podcast 11: The Cause for Cause Marketing

by on 4:21 PM in Blog, Brand Management, Social Good, The Likeable Podcast

By Frank Emanuele Cara and Frank are back to discuss the most philanthropic social media campaigns, NBC’s new SNL social promotions, the iPhone 5, and more! Check us out on iTunes to subscribe and get the latest episodes delivered directly every week, or click here to start listening right now! And remember to tweet #LikeablePodcast and join the conversation!

The Likeable Podcast 11: The Cause for Cause Marketing [ 26:23 ] Play Now | Play in Popup | Download
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The Likeable Podcast 9: Keeping It Honest with @arilevine

by on 3:06 PM in Blog, Brand Management, The Likeable Podcast, Tumblr

By Frank Emanuele Tumblr’s Ari Levine stops by the podcast this week to discuss everything going on at Tumblr, as well as the power of social media to define your brand’s voice and keep you honest. Also a chat about the value of paying for Twitter followers, and the latest social media news! Check us [...]

The Likeable Podcast 9: Keeping It Honest with @arilevine [ 53:12 ] Play Now | Play in Popup | Download
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