Tag Archives: engagement

The One Thing That Drives Facebook Engagement

by on 12:21 PM in Content, Engagement, Facebook

By Barry Hott When writing content for a Facebook page, it’s hard to remember that users aren’t on Facebook to read your Facebook posts. They’re there to see their friends’ photos and activities and, if you’re lucky, they won’t be frustrated when they see your page’s content. So how do you get users to engage with [...]

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4 Reasons Why Your CEO Should Be On Twitter

by on 12:30 PM in Business, social media

By Michele Weisman On Friday, April 26 the President and CEO of McDonald’s, Don Thompson, offered a sneak peek into the future of the fast-food chain in an interview on CNBC’s “Squawk on the Street.”  As I watched, I browsed my Twitter stream and came across the following tweet from Mary Wellons, Director of Social Media at [...]

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3 Ways to Use Pheed to Amplify Your Brand

by on 9:00 AM in Blog, Pheed

By Brian Honigman Mobile focused social networks that act as a one-stop shop like SnapChat, Instagram, Vine, and Kik are quickly becoming the standard among teens and other demographics as they see immense user growth and engagement. One of the front-runners of this new shift toward simple, media-rich, and mobile focused networks is Pheed. Pheed quickly rose [...]

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New Feed, New Images on Facebook

by on 12:29 PM in Blog, Facebook

By Ike Brooker The one constant with Facebook is change. In its latest update, Facebook fixed some UI disconnect with the Timeline and brought it in line with the mobile app. This unifies the look and feel, and creates a more branded experience.

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Don’t Be Afraid To Go Silent on Social Media

by on 10:00 AM in Blog, Community Management, Engagement

By Andi Barton Contrary to popular belief, there are in fact times when you can–and should–pause your community management. The daily expectations from your fans set high standards in terms of response management and customer service. However, there are times when it is better to remain silent, times when controversy is present or events are unfolding [...]

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How To: Engage Successfully on Twitter

by on 12:15 PM in twitter

By Michele Weisman I’ve been on Twitter for almost four years. Almost 27,000 tweets and 10,000 followers later, Twitter has become–by far–my favorite social network. In fact, my Twitter handle has become part of my identity; people have even called me “Ottogrl” face to face and it was once on my license plate. At first I [...]

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Everything You Need To Know About Facebook Insights Updates

by on 12:26 PM in Facebook

By Cara Friedman Last week marketers were outraged to learn that Facebook Insights had been inaccurately reporting data on their pages. Any smart social media campaign is based on metrics, and to  report these numbers, marketers heavily rely on Insights. Facebook explained that there was a bug in Insights that was under-reporting the numbers and causing Facebook [...]

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How To Beef Up Your Business Blog

by on 8:00 AM in Blog, blogger/brand relationship

By Gabrielle Richter 72,000,000.  That’s the approximate number of live business blogs on the internet. Blogging is no longer reserved for the social media or tech savvy.  Brands of all sizes and industries are taking advantage of this platform in order to increase web traffic, generate leads, and gain credibility.  With 72,000,000 business blogs out there, [...]

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How I Got @JCrew to Start Tweeting Again

by on 11:41 AM in Blog, Brand Management, Engagement, twitter

By Barry Hott It’s extremely rare to catch me not wearing something from J. Crew. Pants. Socks. Shirt. Underwear. Hat. Man-bag. Jacket. Tie. Shoes. J. Crew everything. Anytime. Anywhere. I love it. In fact, my obsession with J. Crew might even surpass my unreasonable addiction to Instagram. As a big fan and huge proponent of social media, I [...]

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