Tag Archives: facebook ads
Facebook Mobile Ads For Dummies

Facebook Mobile Ads For Dummies

By Frank Emanuele Since the launch of Facebook’s mobile advertising offering nearly a year ago, the platform has seen new features and iterations just about every single week. What’s more, mobile ads are enjoying tremendous success; Facebook’s recent Q1 earnings call revealed that ad revenues doubled quarter over quarter. And yet, with such an incredibly powerful [...]

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Facebook Updates Ad Manager to Better Track Performance

By Cassidy Bohan On Tuesday, Facebook announced an update to the Ads Manager that makes it easier for advertisers to track performance against their specific goals and ROI. Advertisers are now able to identify marketing goals for their campaign, whether it be to increase app installs, new fans or interactions, and track the specific user actions that drive [...]

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Could This Be the Beginning of the End for Facebook?

By Carrie Kerpen Okay, it’s likely not the beginning of the end. But it DID cause me to stop and think… There I was, scrolling through my Facebook feed when suddenly, a post appeared. The post was from the page “Rachel Ray drops 37 pounds.”  It caught my eye for a few reasons: 1. I [...]

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Why Facebook Ads Matter More Than Ever

By Adam Lichtenstein The consensus of late is that Facebook Ads are a waste. One catalyst was GM’s $10M ad spend renegging practically minutes before Facebook’s IPO. The media construed this to mean GM may have known something we didn’t. This sparked more questions over the platform’s capabilities for effective advertising. Large corporations have spent [...]

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What Facebook’s New Conversion Tracking Means for Brands

By Serena Goldberg Facebook made an important announcement this week about the launch of a new conversion measurement and optimization system on its platform. This new conversion measurement tracking tool is essentially a way to measure and optimize Facebook ads by showing the website conversions they produce. This is a great tool for direct marketers [...]

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3 Ways You Should Be Using Influencers, But Probably Aren’t

3 Ways You Should Be Using Influencers, But Probably Aren’t

By Frank Emanuele In recent years, the emphasis in social and digital marketing has been on paid media. By and large, brands are concerned with determining the budgets necessary to meet their goals and hit their KPIs. In 2013, I predict that we’ll see a shift toward earned media as the more likeable brands continue [...]

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Hacking Facebook’s Ad Platform for Fan Insights

By Tim Bosch Facebook Insights is truly impressive when compared to every other native analytic platform in social media. This tool provides an immense amount of data regarding reach, engagement, page growth and of course, a healthy dose of demographic and geographic data about your current fans. All of this is great, but I always want more, [...]

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I Delete Every Email You Send Me

By Ricky DeMaio It’s true. I do. I’m on so many marketing blast email lists; I get hundreds of emails a day. I have, as I’m sure many of you have, a separate email JUST for collecting these things. I don’t check it often, and when I do, I delete every email I see. So [...]

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The Likeable Podcast 13: Let’s Talk Social Ads

By Frank Emanuele What makes the best branding campaigns? What brands are shining examples of transmedia branding? Frank and Cara tackle some of the best and brightest campaigns, highlight a brand for their work in social, and cover the latest social headlines! Check us out on iTunes to subscribe and get the latest episodes delivered directly every [...]

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Proving The Value Of Facebook Advertising: The Struggle Continues

Proving The Value Of Facebook Advertising: The Struggle Continues

By Serena Goldberg Demonstrating the value of Facebook advertising has been a hefty undertaking for marketers of all stripes, and the pressure has only increased as more and more investment is put into social media. Facebook ads can increase brand awareness and drive more Likes on a company’s Facebook page – as evidenced by metrics [...]

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