The news that Cambridge Analytica illegally gained access to the private information of 50 million Facebook users, and used that data to support Trump’s election campaign, is still reverberating through the media and tech worlds. To combat all the negative press and consumer anger, Facebook is making some big changes to its platform. Below, we […]
What the Facebook Data Breach Means for Brands Read More »
It’s no secret that Facebook is the top social media platform for driving website traffic. In fact, a recent study by Parse.ly analyzed 400 major media outlets and determined that Facebook now accounts for more traffic to news sites than Google. Is this surprising? Not really. Social media allows brands to consistently connect fans and potential consumers with rich content. Driving fans from borrowed traffic sources (social media platforms) to an owned traffic source (your brand’s website) enables fans and followers to familiarize themselves with your brand and assists them down the sales funnel.
A Shareaholic report found that social media currently drives over thirty percent of all referral traffic on the Internet. But how does each network stack up? Let’s take a closer look.
A Quick Guide to Social Media Traffic Read More »
The season of holiday-themed social media campaigns is here again! You can be sure that many people will seek out gift deals and discounts on social media. Remember, 58% of all social media users expect deals and promotions when they join your community. In fact, that is the sole reason that 79% of consumers “Like”
3 Ways To Follow Up After Your Holiday Campaign Read More »
