By Frank Emanuele Since the launch of Facebook’s mobile advertising offering nearly a year ago, the platform has seen new features and iterations just about every single week. What’s more, mobile ads are enjoying tremendous success; Facebook’s recent Q1 earnings call revealed that ad revenues doubled quarter over quarter. And yet, with such an incredibly powerful [...]
Tag Archives: facebook ads
What Facebook’s New Conversion Tracking Means for Brands
By Serena Goldberg Facebook made an important announcement this week about the launch of a new conversion measurement and optimization system on its platform. This new conversion measurement tracking tool is essentially a way to measure and optimize Facebook ads by showing the website conversions they produce. This is a great tool for direct marketers [...]
3 Ways You Should Be Using Influencers, But Probably Aren’t
By Frank Emanuele In recent years, the emphasis in social and digital marketing has been on paid media. By and large, brands are concerned with determining the budgets necessary to meet their goals and hit their KPIs. In 2013, I predict that we’ll see a shift toward earned media as the more likeable brands continue [...]
I Delete Every Email You Send Me
By Ricky DeMaio It’s true. I do. I’m on so many marketing blast email lists; I get hundreds of emails a day. I have, as I’m sure many of you have, a separate email JUST for collecting these things. I don’t check it often, and when I do, I delete every email I see. So [...]
The Likeable Podcast 13: Let’s Talk Social Ads
By Frank Emanuele What makes the best branding campaigns? What brands are shining examples of transmedia branding? Frank and Cara tackle some of the best and brightest campaigns, highlight a brand for their work in social, and cover the latest social headlines! Check us out on iTunes to subscribe and get the latest episodes delivered directly every [...]
Proving The Value Of Facebook Advertising: The Struggle Continues
By Serena Goldberg Demonstrating the value of Facebook advertising has been a hefty undertaking for marketers of all stripes, and the pressure has only increased as more and more investment is put into social media. Facebook ads can increase brand awareness and drive more Likes on a company’s Facebook page – as evidenced by metrics [...]
