Tag Archives: Facebook

Respect the Hashtag

By Shannon Maguire #Are #you #ready #for #this? Facebook has officially announced the integration of clickable hashtags in the social network. Over the next few weeks, Facebook will be rolling out this feature to all users. But what does this mean for the future of the platform? Facebook users have long fought the good fight against [...]

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5 Ways to Enhance Customer Service Through Social Media

By David Bakke Considering the fragile state of the American economy, many consumers have cut back on personal spending. What this means for you as a business owner is that there is a smaller pool of available dollars. Therefore, with competition sure to increase among similar businesses, it is more important than ever to improve customer service at your [...]

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The One Lie Social Media Marketers Need To Stop Telling

By Cara Friedman Nobody will ever deny that social media as an industry that has come a long way. Even since the beginning of Likeable Media, there have been astronomical strides in social capabilities and the ways that brands can leverage social media to grow their business. At the beginning of the social media phenomenon [...]

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3 Ways to Keep Your Consumers Engaged This Summer

By Mallorie Rosenbluth As the dog days of summer begin to press upon us, folks are hitting the beach, lighting the BBQ, and unplugging from the constant connection the other ten months of the year demand. That’s great for mental health, but not so great for brands and marketers trying to maintain the conversation and overall [...]

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And the Future of Social Media Is

By Dave Kerpen This past weekend to celebrate my daughter Charlotte’s 10th birthday, my wife and I took our daughters and three other 10 year-old girls on a trip to Great Wolf Lodge in the Poconos in Pennsylvania. We had an amazing time, but I’ll leave my review for Trip Advisor. Instead, I want to discuss [...]

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The One Thing That Drives Facebook Engagement

By Barry Hott When writing content for a Facebook page, it’s hard to remember that users aren’t on Facebook to read your Facebook posts. They’re there to see their friends’ photos and activities and, if you’re lucky, they won’t be frustrated when they see your page’s content. So how do you get users to engage with [...]

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Do The Google + Updates Really Matter?

By Cara Friedman BIG NEWS! Google made a bunch of significant updates to its properties.  At Wednesday’s announcement, the company shared that it would be making changes to a number of different products including new apps, Google maps, and Gmail. But as social media marketers, the news we were most excited about were those changes [...]

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Facebook Mobile Ads For Dummies

Facebook Mobile Ads For Dummies

By Frank Emanuele Since the launch of Facebook’s mobile advertising offering nearly a year ago, the platform has seen new features and iterations just about every single week. What’s more, mobile ads are enjoying tremendous success; Facebook’s recent Q1 earnings call revealed that ad revenues doubled quarter over quarter. And yet, with such an incredibly powerful [...]

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4 Reasons Why Your Brand Should Reconsider Tumblr

By Tiffany Hopkins Among the more prominent social networks, Tumblr is often overshadowed by Facebook, Twitter, and even Pinterest. However, as the old adage goes, “One man’s trash is another man’s treasure,” and when leveraged properly, the network can prove to be social gold. Brands like Coca-Cola, American Express OPEN Forum, Land Rover, and Target have jumped on the Tumblr bandwagon, [...]

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