By Tiffany Hopkins Influencers, the people we as social media marketers obsess over in hopes that a Facebook post, tweet, or Instagram photo will ignite sales or drive an influx of new fans to a brand’s social channels, are often identified by their number of fans, followers or Klout score. What’s often lost in the mix [...]
Tag Archives: influencer marketing
3 Ways You Should Be Using Influencers, But Probably Aren’t
By Frank Emanuele In recent years, the emphasis in social and digital marketing has been on paid media. By and large, brands are concerned with determining the budgets necessary to meet their goals and hit their KPIs. In 2013, I predict that we’ll see a shift toward earned media as the more likeable brands continue [...]
