By Michele Weisman Using hashtags is the quickest and easiest way to search for and find out what people are talking about online. The hashtag is meant to facilitate a conversation around a specific topic. It increases engagement by labeling your content and putting it in front of people who are likely to be interested. Last [...]
3 Ways to Keep Your Consumers Engaged This Summer
by Mallorie on 2:02 PM in Engagement, marketing
By Mallorie Rosenbluth As the dog days of summer begin to press upon us, folks are hitting the beach, lighting the BBQ, and unplugging from the constant connection the other ten months of the year demand. That’s great for mental health, but not so great for brands and marketers trying to maintain the conversation and overall [...]
Find Your Vision on Image-Friendly Social Media Platforms
by admin on 9:00 AM in social media
By Danny Groner Getting the right brand voice to line up with your intended audience takes time, and some degree of experimentation. For more visual companies, it’s worth considering image-friendly platforms like Tumblr, Instagram and Pinterest. Visual communication dominates the Web, with infographics, videos, slideshows, and gifs, helping to shape a story. Here are three examples [...]
And the Future of Social Media Is
by Dave on 11:02 AM in Instagram
By Dave Kerpen This past weekend to celebrate my daughter Charlotte’s 10th birthday, my wife and I took our daughters and three other 10 year-old girls on a trip to Great Wolf Lodge in the Poconos in Pennsylvania. We had an amazing time, but I’ll leave my review for Trip Advisor. Instead, I want to discuss [...]
Why You’re Wasting Your Time On Social
by alex on 9:00 AM in Brand Management, Community Management, Content, marketing, Productivity, Project Management, social media, social networking, Strategy
By Alexandra Ostrow There are now a multitude of different social networking platforms on which one can choose to market themselves. For many, this translates to: “There are now a multitude of different social networking platforms on which I should be marketing myself.” Not so. In fact, should you choose to establish a presence on [...]
New Feed, New Images on Facebook
by Ike Brooker on 12:29 PM in Blog, Facebook
By Ike Brooker The one constant with Facebook is change. In its latest update, Facebook fixed some UI disconnect with the Timeline and brought it in line with the mobile app. This unifies the look and feel, and creates a more branded experience.
Why Your Fans Are Just Not That Into You
by alex on 12:46 PM in Big Brands, Blog, Brand Management, Buzzworthy, Community Management, Content, Engagement, Facebook, influence, Instagram, marketing, social media, twitter
By Alexandra Ostrow You’re a smart, savvy marketer with a killer brand and a large fan following. And yet, the engagement on your page is far from ideal. It’s unfortunate, but it happens. The truth is: your fans are just not that into you. Here’s why.
3 Ways to Create Brand Buzz on Instagram
by Shannon on 9:00 AM in Blog, Instagram
By Shannon Maguire If a picture is worth a thousand words, an Instagrammed picture is worth a thousand hashtags. Between Instagram’s $1 billion price tag and hitting 100 million monthly active users in February, the photo-sharing app has more than proven its social worth. Yet unlike Facebook and Twitter, Instagram continues to be quite a mystery [...]
What My Mother In 4th Grade Taught Me About Social Media Privacy
by Brian on 10:20 AM in Blog, social media
By Brian Murray I’ve spoken at dozens of colleges and to hundreds of students in my two years at Likeable. I’ve spoken on a wide variety of topics, from “What Does It Mean To Be Likeable” to “How to Land a Job with Social Media.” But in every presentation, I talk about my mother. My mother [...]
3 Speed Bumps on Vine’s Road to Success
by Cara on 1:00 PM in twitter, Vine
By Cara Friedman The social media sphere has been buzzing with the latest release by Twitter, Vine. So far the platform has been pretty impressive and has massive potential to take the social media world by storm. However, Vine has some serious challenges that lie in its path. In order to become the breakout app [...]


