By Michele Weisman Using hashtags is the quickest and easiest way to search for and find out what people are talking about online. The hashtag is meant to facilitate a conversation around a specific topic. It increases engagement by labeling your content and putting it in front of people who are likely to be interested. Last [...]
By Mallorie Rosenbluth As the dog days of summer begin to press upon us, folks are hitting the beach, lighting the BBQ, and unplugging from the constant connection the other ten months of the year demand. That’s great for mental health, but not so great for brands and marketers trying to maintain the conversation and overall [...]
By Danny Groner Getting the right brand voice to line up with your intended audience takes time, and some degree of experimentation. For more visual companies, it’s worth considering image-friendly platforms like Tumblr, Instagram and Pinterest. Visual communication dominates the Web, with infographics, videos, slideshows, and gifs, helping to shape a story. Here are three examples [...]
By Alexandra Ostrow There are now a multitude of different social networking platforms on which one can choose to market themselves. For many, this translates to: “There are now a multitude of different social networking platforms on which I should be marketing myself.” Not so. In fact, should you choose to establish a presence on [...]
By Ike Brooker The one constant with Facebook is change. In its latest update, Facebook fixed some UI disconnect with the Timeline and brought it in line with the mobile app. This unifies the look and feel, and creates a more branded experience.
By Alexandra Ostrow You’re a smart, savvy marketer with a killer brand and a large fan following. And yet, the engagement on your page is far from ideal. It’s unfortunate, but it happens. The truth is: your fans are just not that into you. Here’s why.
By Shannon Maguire If a picture is worth a thousand words, an Instagrammed picture is worth a thousand hashtags. Between Instagram’s $1 billion price tag and hitting 100 million monthly active users in February, the photo-sharing app has more than proven its social worth. Yet unlike Facebook and Twitter, Instagram continues to be quite a mystery [...]
By Brian Murray I’ve spoken at dozens of colleges and to hundreds of students in my two years at Likeable. I’ve spoken on a wide variety of topics, from “What Does It Mean To Be Likeable” to “How to Land a Job with Social Media.” But in every presentation, I talk about my mother. My mother [...]
By Cara Friedman The social media sphere has been buzzing with the latest release by Twitter, Vine. So far the platform has been pretty impressive and has massive potential to take the social media world by storm. However, Vine has some serious challenges that lie in its path. In order to become the breakout app [...]