The original purpose of social media, back when it began around 13 years ago, was to connect friends and family—and it has absolutely done that. It’s brought all of humanity closer together by serving as a space where people can share stories, listen to the experiences of others, and build communities. But, as we all […]
Social Media Can Be Toxic—Here’s the First Step Towards Change Read More »
Every piece of content your brand posts on social media should either educate, entertain, or inspire. And more often than not, you’ll need more than a few seconds of attention to do so. Enter social video. 54 percent of consumers want to see more video content from a brand or business they support, proving that
4 Types of Social Video (And When to Use Them) Read More »
Marketing has created a dizzying array of abbreviations and somewhat esoteric terms. Unfortunately, many of the simplest sounding terms also have technical definitions that aren’t aligned with common-sense readings of the words involved. So, we’ve created this guide to the common questions you get about social metrics and how to answer them—soon, when you hear
The 7 Most Commonly Misunderstood Marketing Metrics Read More »
