It’s no secret that social media has become a playground for targeted advertising over the last decade. Whether you’re watching a YouTube video, scrolling down your Instagram feed, or tapping through Snapchat Stories, it is nearly impossible not to come across a targeted ad. Based on internet browsing history, previous ad clicks, and other online […]
Generational POVs: Ad Personalization Read More »
You may think that social media and email are at opposite ends of the marketing spectrum, and even that they’re “rivals,” but that actually isn’t true! Neither one diminishes the effectiveness of the other—in fact, if both are done correctly, they can absolutely work together to drive leads and build brand loyalty. Let’s first look
Social Media & Email Marketing: How Do They Work Together? Read More »
If you work in social media, you’re likely aware of the recent Facebook boycott, in which brands are pausing their ads on the platform during the month of July. However, the campaign isn’t as common knowledge as you might think—a recent study shows that nearly 70 percent of consumers are unaware or have not formulated
Everything You Need to Know About the Facebook Boycott Read More »
