By Frank Emanuele In the marketing field, there are some basic Dos and Don’ts. We’ve all heard the basics at conferences and in business books, but it can be hard to remember these key learnings when the time comes to put them into practice. For the sake of self-improvement, it’s important to stop and take a moment every [...]
Tag Archives: small business
The Likeable Podcast 11: The Cause for Cause Marketing [ 26:23 ] Play Now | Play in Popup | Download
The Likeable Podcast 9: Keeping It Honest with @arilevine [ 53:12 ] Play Now | Play in Popup | Download
Everything You Need To Know About Graph Search For Your Brand
By Cara Friedman Let us all drop our jaws in fake shock! Facebook is developing their search capabilities! Earlier today, Facebook made a big announcement about what they feel will be a third pillar of the Facebook ecosystem. The first two we are very familiar with; the ever popular and ever changing newsfeed and both personal and [...]
3 Ways You Should Be Using Influencers, But Probably Aren’t
By Frank Emanuele In recent years, the emphasis in social and digital marketing has been on paid media. By and large, brands are concerned with determining the budgets necessary to meet their goals and hit their KPIs. In 2013, I predict that we’ll see a shift toward earned media as the more likeable brands continue [...]
Social ROI for Dummies
By Frank Emanuele One of the questions echoing in the offices of every social media marketer is the value of social. Here at Likeable, we even recently published a whitepaper on the subject of ROI. Marketers always ask themselves: how much return can we expect to see on our investment? How will this benefit us? [...]
The Likeable Podcast 11: The Cause for Cause Marketing
By Frank Emanuele Cara and Frank are back to discuss the most philanthropic social media campaigns, NBC’s new SNL social promotions, the iPhone 5, and more! Check us out on iTunes to subscribe and get the latest episodes delivered directly every week, or click here to start listening right now! And remember to tweet #LikeablePodcast and join the conversation!
The Likeable Podcast 11: The Cause for Cause Marketing [ 26:23 ] Play Now | Play in Popup | DownloadHow to Activate Your Facebook Community
By Brian Murray For quite some time the only visible number on Facebook for brand pages was “Likes”. This was the instrument that we used to measure the Facebook presence of every company, small or large. That all changed when Mark Zuckerberg rolled out the “People Talking About” metric. This metric placed a whole new emphasis on [...]
The Likeable Podcast 9: Keeping It Honest with @arilevine
By Frank Emanuele Tumblr’s Ari Levine stops by the podcast this week to discuss everything going on at Tumblr, as well as the power of social media to define your brand’s voice and keep you honest. Also a chat about the value of paying for Twitter followers, and the latest social media news! Check us [...]
The Likeable Podcast 9: Keeping It Honest with @arilevine [ 53:12 ] Play Now | Play in Popup | Download
