Tag Archives: social advertising

Why Facebook Ads Matter More Than Ever

by on 1:40 PM in Advertising, Blog, Facebook

By Adam Lichtenstein The consensus of late is that Facebook Ads are a waste. One catalyst was GM’s $10M ad spend renegging practically minutes before Facebook’s IPO. The media construed this to mean GM may have known something we didn’t. This sparked more questions over the platform’s capabilities for effective advertising. Large corporations have spent [...]

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Facebook Premium Ads: What, Where & Why?

Facebook Premium Ads: What, Where & Why?

by on 11:13 AM in Blog, Facebook

By Tim Bosch “We are evolving from advertising to stories,” Mike Hoefflinger, Facebook’s customer marketing director, said. “Ads are good, but stories are better.” What Are Facebook Premium Ads? Facebook premium ads are born from the content or stories you publish from your business page. These ads can be seen by fans, friends of fans, [...]

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Why Political Social Advertising Will Rule

by on 1:52 PM in Blog, watch me Wednesday

Do you love getting tons of direct mail from local political candidates every year? I don’t. In this week’s Watch Me Wednesday video, I discuss the potential role of social media advertising in politics and local campaign possibilities. The upcoming elections present a fantastic opportunity for politicians to begin using social ads well – and [...]

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Get to Know StumbleUpon

by on 2:07 PM in Advertising, Blog, marketing

By Alana Brooks If you’re like me, you remember using StumbleUpon to help promote your own work; you could use their URL shortener (su.pr,anyone?) and you’d get tons of traffic to your blog or Website just by shortening a link! Though it was fun to push the stumble button, I found myself gravitating to other [...]

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New Social Network Addiction Alert: Empire Avenue

by on 5:52 PM in Advertising, social networking

by Devin Sugameli This weekend, we discovered Empire Avenue – an addictive new social network that allows you to buy, sell, and trade shares in friends, companies, bloggers, and anyone else active on social media. Empire Avenue is a virtual stock market that measures your value based on your activity and relative influence as compared [...]

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