It was the summer of 2007, and Facebook had recently opened up beyond college students, to welcome everyone to its platform. My wife Carrie and I were in the first year of our bootstrapped word-of-mouth marketing agency, then called theKbuzz, and following our baseball stadium sponsored wedding, we were serving clients through mall events, store […]
The Evolution of Social Media, and of Likeable Read More »
The Likeable Media team has been following the Snapchat Spectacles launch since the moment Snapchat became Snap: A Camera Company. We were intrigued and skeptical about what they’d be like. Would we want them? Would they be useful? Would they change everything we know about the world? Would they flop like Google Glass?
Should You Buy Snapchat Spectacles? The Likeable Media Edition Read More »
By Hannah Baker
A budget isn’t just reserved for those low on cash—even the high rollers of the world can’t spend more than they have. The same goes for your businesses. A budget allows you to prioritize and track spending so that you stay within your means while still achieving your goals.
A good rule of thumb is to spend at least 20 percent of your revenue on social media marketing, though knowing where to put that kind of cash isn’t always easy. Here are some key things to consider while planning your social media marketing budget.
4 Things to Consider When Planning Your Social Media Budget Read More »
