Tag Archives: social media

Respect the Hashtag

by on 11:25 AM in Facebook

By Shannon Maguire #Are #you #ready #for #this? Facebook has officially announced the integration of clickable hashtags in the social network. Over the next few weeks, Facebook will be rolling out this feature to all users. But what does this mean for the future of the platform? Facebook users have long fought the good fight against [...]

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5 Ways to Enhance Customer Service Through Social Media

by on 1:00 PM in Customer Service

By David Bakke Considering the fragile state of the American economy, many consumers have cut back on personal spending. What this means for you as a business owner is that there is a smaller pool of available dollars. Therefore, with competition sure to increase among similar businesses, it is more important than ever to improve customer service at your [...]

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5 Keys to Social Engagement (As Told by Gifs)

by on 9:00 AM in Community Management, Customer Service, Engagement, Facebook

By Shannon Maguire In social media, we are constantly trying to understand and engage with our fans.  We create images and develop witty copy in the hopes that the community will like, comment, share, RT, double tap, etc., but our job as social media managers doesn’t stop there. We need to give fans a reason to [...]

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The One Lie Social Media Marketers Need To Stop Telling

by on 11:02 AM in Big Brands, ROI

By Cara Friedman Nobody will ever deny that social media as an industry that has come a long way. Even since the beginning of Likeable Media, there have been astronomical strides in social capabilities and the ways that brands can leverage social media to grow their business. At the beginning of the social media phenomenon [...]

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What @AnnaKendrick47 Can Teach You About Twitter

by on 9:00 AM in social media

By Rachel Hadley I follow several corporate brands and celebrities on Twitter, but they rotate often; I get bored with the content or excessive tweeting. For me, there is nothing worse than an account that tweets every three minutes. After watching the movie Pitch Perfect—a must-see if you work at Likeable—I decided to follow Anna [...]

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How To Successfully Leverage Celebrities In Your Social Media Strategy

by on 9:00 AM in social media

By Tiffany Hopkins Brands partnering with celebrities for endorsement deals is nothing new. What is new is the way brands are leveraging their celebrity relationships by incorporating them into their social media strategy. With thousands, if not millions, of followers, celebrities have the ability to boost a brand’s own following and engagement. Check out how the [...]

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Pinteresting Opportunities for the Healthcare Industry

by on 9:00 AM in Pinterest

By Andi Barton Delving into social as a healthcare brand can be daunting and tricky.  A successful social media presence requires a sizable amount of patience, sensitivity, compassion and vision. Despite these challenges, businesses in healthcare have a great opportunity to communicate with their patients and impact their bottom lines using social media. Pinterest gives healthcare brands [...]

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3 Ways To Stop Fearing Feedback on Social Media

by on 12:15 PM in social media

By Carrie Kerpen Earlier this week, I published a piece in Inc. about flash sale sites and the recent criticism of their social media presence–which is currently riddled with negative customer feedback. Flash sale sites aren’t the only ones facing customer complaints, and that’s not necessarily a bad thing. When used correctly, feedback simply makes businesses better. Here are three ways [...]

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Top 5 “Duh” Moments From #WOMMU

by on 10:18 AM in womma

By Cara Friedman On May 20th WOMMA held its annual conference, WOMM-U, in Chicago. I was lucky enough to attend (and speak!) and see a variety of sessions focusing on word-of-mouth marketing. I learned a lot, but often found myself thinking, “DUH!” in response to session take-aways. But while the some of the lessons seemed so [...]

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You Should Be Gathering Insights, But You’re Not

by on 11:00 AM in Analytics, social media

By Andi Barton As Dave Kerpen always says: “Listen first, and never stop listening.” Not only should you never stop listening on social media, but often the truth is that you never started to listen–and don’t know how. 

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