By Brian Murray
For many marketers, Snapchat is the next platform they need to figure out in order to reach the moving target that is millenials. The good news is that they aren’t alone: Even politicians such as Hillary Clinton have joined the platform.
For those that don’t know, Snapchat is a one-to-one, and recently a one-to-many, visual messaging platform where the message disappears after a predetermined amount of time. There are many reasons the platform is exploding—including the fact that people must pay attention or risk missing the message. Snapchat’s features put a huge emphasis on the now rather than the later. One of the features that exploits the “now mentality” is Geofilters! Here are four things you need to know about them: