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Everything You Need to Know About Snapchat Geofilters

By Brian Murray

For many marketers, Snapchat is the next platform they need to figure out in order to reach the moving target that is millenials. The good news is that they aren’t alone: Even politicians such as Hillary Clinton have joined the platform. 

For those that don’t know, Snapchat is a one-to-one, and recently a one-to-many, visual messaging platform where the message disappears after a predetermined amount of time. There are many reasons the platform is explodingincluding the fact that people must pay attention or risk missing the message. Snapchat’s features put a huge emphasis on the now rather than the later. One of the features that exploits the “now mentality” is Geofilters! Here are four things you need to know about them:

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8 Social Media Miracles of 2014

By Emily Taing and Nicole Grossberg

In honor of Hanukkah, we’re rounding up eight social media updates from the past year that made a big impact on consumers and marketers alike. We’ll take a look at the top social media networks and what they’ve done to make our digital lives just a little bit easier. From LinkedIn’s new jobs application, to Pinterest filters, social media has changed miraculously in 2014. Get out your menorahs and celebrate with us.

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