Tag Archives: twitter

Do The Google + Updates Really Matter?

by on 12:07 PM in Google

By Cara Friedman BIG NEWS! Google made a bunch of significant updates to its properties.  At Wednesday’s announcement, the company shared that it would be making changes to a number of different products including new apps, Google maps, and Gmail. But as social media marketers, the news we were most excited about were those changes [...]

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4 Reasons Why Your Brand Should Reconsider Tumblr

by on 9:00 AM in Tumblr

By Tiffany Hopkins Among the more prominent social networks, Tumblr is often overshadowed by Facebook, Twitter, and even Pinterest. However, as the old adage goes, “One man’s trash is another man’s treasure,” and when leveraged properly, the network can prove to be social gold. Brands like Coca-Cola, American Express OPEN Forum, Land Rover, and Target have jumped on the Tumblr bandwagon, [...]

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4 Reasons Why Your CEO Should Be On Twitter

by on 12:30 PM in Business, social media

By Michele Weisman On Friday, April 26 the President and CEO of McDonald’s, Don Thompson, offered a sneak peek into the future of the fast-food chain in an interview on CNBC’s “Squawk on the Street.”  As I watched, I browsed my Twitter stream and came across the following tweet from Mary Wellons, Director of Social Media at [...]

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Why You’re Wasting Your Time On Social

by on 9:00 AM in Brand Management, Community Management, Content, marketing, Productivity, Project Management, social media, social networking, Strategy

By Alexandra Ostrow There are now a multitude of different social networking platforms on which one can choose to market themselves. For many, this translates to: “There are now a multitude of different social networking platforms on which I should be marketing myself.” Not so. In fact, should you choose to establish a presence on [...]

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What Dick Van Dyke Can Teach You About Social Media

by on 1:04 PM in Blog, marketing, social media

By Cara Friedman When I say “Dick Van Dyke” you may think: Mary Poppins, Chitty Chitty Bang Bang,  Bye Bye Birdie. What you probably aren’t thinking is: social media. One of my biggest pet peeves as a social media marketer is watching brands do the bare minimum. They have a Facebook page because they “have to,” but [...]

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How To: Engage Successfully on Twitter

by on 12:15 PM in twitter

By Michele Weisman I’ve been on Twitter for almost four years. Almost 27,000 tweets and 10,000 followers later, Twitter has become–by far–my favorite social network. In fact, my Twitter handle has become part of my identity; people have even called me “Ottogrl” face to face and it was once on my license plate. At first I [...]

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3 Tried and Tested Ways to Sell Social to the C-Suite

by on 1:46 PM in Analytics, Blog, ROI, social media

By Alexandra Ostrow The ways in which we encounter social media on a daily basis are endless: restaurant windows featuring “Check in on Foursquare,” in-store prompts to download exclusive apps, share messaging on just about every website ever created, and live streams of tweets when we attend events (and this list doesn’t even account for [...]

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3 Reasons To Work At Likeable

by on 11:00 AM in Jobs

By Brian Murray Likeable Media is growing and always looking for great people to join the team. We’re interested in beginning conversations with people who exemplify our core values of Drive, Passion, Transparency, Thought Leadership, and Adaptability. If you want to learn more about our culture and who we are, here’s a quick glimpse!

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Twitter Cards and Your Brand

by on 2:13 PM in Blog, twitter

By Andi Barton With the Twitter Card functionality updates last week, brands now have far greater opportunities than before. Many believe the Twitter Cards are strictly beneficial for retail and consumer brands. While it is true that the retail industry will definitely be able to leverage these updates to a more substantial degree, there are still [...]

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Twitter Announces Three New Twitter Cards

by on 2:55 PM in Blog, twitter

By Cassidy Bohan On Wednesday, Twitter introduced an update to Twitter Cards. Summary, Photo and Player/Video cards are already adding rich content to the feed. This update adds three new important types: App, Product and Gallery. The new system is backward compatible, so if you have already implemented cards, integrations will continue to work seamlessly. [...]

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