For the better part of the last decade, social media platforms—and therefore, consumers—have become increasingly focused on video. In 2020, 96 percent of consumers increased their online video consumption, and as of 2021, an average person is predicted to spend 100 minutes per day watching online videos. Video is powerful as a marketing tool, and […]
Video Wars: TikTok vs. YouTube for Marketing Read More »
WHAT HAPPENED YouTube has been taking on TikTok and Instagram Reels in the form of YouTube Shorts—vertical-optimized videos that are up to 60 seconds long with the option to capture multiple clips. Traditionally, YouTube videos are filmed with a camera, edited, and uploaded after recording. With Shorts, you can easily and quickly film a clip
What’s New With YouTube Shorts? Read More »
This year, 7 in 10 Americans plan to celebrate Father’s Day. That percentage seems like a lot, and it certainly is, but it also leaves about 10 million people in the U.S. who won’t be celebrating this year. People who are grieving the loss of a father, those who are estranged from their fathers, fathers
How to Approach Father’s Day as a Brand in 2021 Read More »
