Yes, You Will Fall. But You Must Rise.

 
 

By Carrie Kerpen, CEO

Julie Roehm is currently thriving as SVP of Strategic Relationships and Chief Storyteller at SAP. But eleven years ago, she experienced her fair share of (very messy, very public) failure.

After eleven years in the auto industry at Ford and Chrysler, Roehm was offered an incredible opportunity to work at the world’s largest company, Walmart. It seemed like a dream come true. But the stars in her eyes blinded Roehm from seeing that the company’s culture was not a great fit for her personality. After ten months, she was fired, and the two parties sued each other, providing some great fodder for the press. Or, as she bluntly puts it: “It ended in flames.”

Like always, there was an upside to this misstep: She learned a very important lesson.

In the video above, Roehm tells me why “culture eats strategy for lunch” and why getting up is more important than getting knocked down. 
 

Carrie Kerpen is the CEO of Likeable Media, a social media agency. She is passionate about social media, and connecting women in digital via her podcast, All The Social Ladies. Tweet her @carriekerpen.

This post originally appeared in Forbes.