Creating a Word of Mouth Movement

The Cancer Treatment Centers of America wanted to reach people affected by cancer in selected regions close to their hospitals. Likeable created a program where Cancer survivors and those affected by cancer participated in a “Stroll of Honor” at minor league ballparks in selected areas. A corresponding social media strategy boosted the targeted attendance at games.

Key Results:

• Over 250,000 targeted impressions via social media
• Over 6000 targeted Face to Face impressions
• New patients acquired through the program for 3 consecutive years

Links:

• Cancer Goes Down Swinging on Facebook