Heineken’s Beers and Ideas

Heineken wanted to create a hub for their employees to contribute towards the innovation of the company. Likeable created Beers and Ideas, a secret group on Facebook that was open only to Heineken employees. The group fostered conversation about Heineken and feedback on new product launches, ad campaigns and more.

Key Results:

• Over 50% participation from employees
• Over 200 participants in the Heineken live chat on the Beers and Ideas Group Page