The Pampered Chef on Facebook
Program Overview:
The Pampered Chef wanted to build a fan page that housed valuable information for their consultants. Likeable created a fan page that featured a virtual gift application, along with a shop tab, and a profile application for individual consultants. The page launched at their annual meeting, and within the first two weeks, had over 50,000 fans with zero advertising spent on the program.
Key Results:
- Over 70,000 fans by August 1st, one month after launch
- Over 2000 Virtual Gift apps sent
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