Ritani Reluctant Groom-To-Be Contest

Client: Ritani

Campaign Name: Reluctant Groom-to-be Contest

Facebook Page URL: http://facebook.com/ritanidesigns

What we did: We asked fans to “Nominate your man (you know, the one who just need that extra, little push) for a chance to win a Ritani Engagement Ring! Or nominate a friend who might need some encouragement to take the next step! Tell us why you think they’ve been hesitating!” We worked closely with Wildfire to set up the campaign on Facebook. We let our fans vote for the Top 10 finalists. From those finalists, we chose our winner. We received a total of 1,310 entries. The contest was so successful, that we actually extended it and chose another 3 winners. We ran ads to promote the contest. Towards the end of the contest, we were able to acquire 5,634 new likes in one day at .11 per fan. This contest is what brought personality to the page. You can see the spikes in interaction and lies during the contest period.

Results: Graph showing active users on Ritani Facebook page from (12/15/2010 – 3/30/2011) showing a definite increase in active users after January 17th the beginning of Ritani Reluctant Groom-to-be Contest

Figure showing Daily Active Users Actions

There is an increase in post views post January 17th