Acne Free

University Medical and the Likeable Media team worked together to develop a strategy around the AcneFree product line Facebook page launch. The plan was to build an AcneFree community and raise awareness of the brand by offering free samples of the new AcneFree Therapeutic Sulfur Mask and making the deal as shareable as possible in an effort to promote organic growth for the fan page. The AcneFree fan-gated welcome tab featured a form for fans to fill out as well as a share and tweet button on the offer. The hope was that with a November 15th launch date, the page would gain 30,000 likes by March 2012. By November 30th (just 15 days after the page launched), the AcneFree page had 41,000 fans with only $1,100 spent on advertising. The deal was shared on Facebook over 500 times and tweeted over 1,000 times. The most remarkable aspect of this campaign is that for 1 week, AcneFree’s “Talking About This” metric was not only higher than any other brand in their industry, but higher than the brand’s overall page likes!

$1,100 41,000 67,000
Ad spend New Likes in 2 weeks New Likes in 1 month
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