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Medtronic

Medtronic knew that approximately three million people are directly connected to diabetes on Facebook. They wanted to use a tool where customers could receive timely customer service, information about insulin pump and CGM therapy and the ability to share their experiences. Medtronic launched the Let’s Build Our Timeline Together app on its Diabetes Facebook Page. The app gives individuals the opportunity to share significant moments in their life that they have accomplished with the help of good diabetes management practices and an insulin pump or CGM. Inspiring photos and stories are then published on the Medtronic Diabetes Facebook page, and on individuals’ personal timelines. The app, which is one of the first of its kind in the healthcare industry, allows people to connect and inspire each other to live full lives with diabetes and establish and maintain relationships.

STATS
250 13% 227,000
SUBMISSIONS TO DATE AVERAGE MONTHLY ENGAGEMENT RATE REACHED DAILY THROUGH FACEBOOK POSTS
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