Ritani
CLIENT

Ritani

Ritani is a high-end jewelry company, and we wanted to bring an approachable tone to the brand. We asked our Facebook community to nominate their man (you know, the one who just need that extra, little push) or a friend who may need encouragement to take the next step in their relationship for a chance to win a Ritani engagement ring!  We asked them to tell us why they think the nominated person has been hesitating in popping the question. We let our fans vote for the Top 10 finalists. From those finalists, we chose our winner.

STATS
1,310 5,634 $0.11
ENTRIES NEW 'LIKES' PER FAN

52% organic growth rate, which is up 27% from previous period

200,427 total contest entries;
29,672 unique contest entries;
27,937 Facebook-only entries

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