New York State Department of Health
The New York State Department of Health’s Take Control! public health campaign is designed to provide New York State teens and young adults with information and local resources to promote positive sexual health. Before we started creating content for them, their posts generated an average of 10 likes per post. We worked with them to understand the audience, the voice of the campaign and overall goals. We created highly engaging and shareable content to educate adolescents about sexual health. The content was so compelling that many teens chose to share our custom images and photography on their own profiles, helping generate more awareness for the campaign. Our content now generates thousands of interactions daily.