By Lauren Sleeper This year’s Super Bowl promises to be the most wired yet. Fans are able to interact with each other, their team, and the athletes playing like never before. The social campaigns from brands, the NFL and the teams themselves are all proving that social TV truly has arrived.
Archive | Big Brands RSS feed for this section
“Social” Bowl XLVI Predictions
By Dan Bergeron Yesterday’s victories for the New England Patriots and New York Giants mean many things for football fans and non-football fans across the country. If you hail from New England or New York, you are probably ecstatic for a Super Bowl rematch from four years ago. If you are from other parts of the [...]
7 Habits of Highly Effective Brands
By Jenna Lebel A good friend of mine introduced me to the book The Seven Habits of Highly Effective People by Stephen R. Covey. The bestselling book and one of Time’s “25 Most Influential Business Management Books” provides a framework for attaining personal goals and effectiveness. Each chapter presents an overview of a particular habit [...]
5 Social Media Lessons from Steve Jobs
By Frank Emanuele With the recent passing of Steve Jobs, there have been countless articles and interviews calling him everything from genius to tyrant. Having just read appropriately-titled Steve Jobs biography by Walter Isaacson, I was struck by what a polarizing figure he really was. Two things most people can agree on are that he revolutionized [...]
Why Fan-Only Promotions Work
By Lauren Sleeper A Facebook user will become a fan of your Facebook page for many different reasons– to express their brand affinity/they are already a loyal customer, to learn about your company, to get new product information, to gain a behind the scenes look at the brand, to gain access to contests and very [...]
7 Game Dynamics to Propel Your Business
By Jenna Lebel Everyone who knows me will agree that I’m a highly competitive person. I love playing games (especially those where I have a good shot of winning). The appeal of games, aside from the chance of victory, is the opportunity to work towards a goal and learn along the way. The mechanics behind [...]
Improving Your Google+ Page
By Rodney Hazard Have you seen any great examples of Google+ pages? Leave a link in the comments below!
A Fresh Idea
By: Dan Bergeron What makes your idea a fresh idea? What makes you an innovator instead of a copycat? A brand releases a cutting edge new product that changes the consumer market. Soon to follow are typically several other strikingly similar products from other competing brands. Does this make them ‘copy cats’ , or is it simply the only [...]
The #90sAreAllThat Thanks to Social Media and @NickelodeonTV!
By Amy Kattan Fresh out the box! Stop, look and watch. Ready yet, get set, it’s ALL THAT! The fans called and Nickelodeon answered! In case you haven’t already heard (or read this blog post by our Buzz Builder, Angela), the 90s are back on TeenNick! As someone who is a proud 5 year-old at [...]
Keeping Up With Harry Potter Beyond Owl Post
By Carrie Tylawsky Today marks a very important day in my calendar. A huge milestone that seemed like it would never come. You know what I’m talking about- the last Harry Potter movie came out today. I’m not sure about everyone else reading this blog, but I honestly can’t remember a time before the words [...]
