By Alana Brooks It seems like everyone and their great grandmother is blogging these days, so how the heck are you supposed to stand out? While I’m no scientist or math genius, I do have a few tips to share with you. Disclaimer: These are my personal opinions and are in no way meant to [...]
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Blogging 101: 5 Major Mistakes to Avoid
By Alana Brooks It seems like everyone at Likeable is jumping on the blogging train, and I couldn’t be more excited. Blogs are the perfect vessel for self expression, updates and sharing. That being said, not all of the millions of bloggers do it well. In addition to having truly stellar blog content, bloggers need [...]
How Bloggers Should Work with Brands
By Alana Brooks A few weeks ago, I shared my perspective on Blogger Outreach programs and the best way marketers should interact with bloggers. Today, I thought I’d do a follow-up discussing the other side of the story: the marketer’s perspective. As a blogger, I not only receive pitches from marketers (some relevant, most not), but [...]
Blogger Outreach: a Blogger’s Perspective
By Alana Brooks I typically cringe when I hear fellow marketers discussing blogger outreach: Let’s send out a mass email! What if we give them a press release? Don’t you think they’d be happy just to be working with us? If we link back to them on our blog (that has less than 12 readers), [...]
A New Era of Blogging with Tumblr and Posterous
By Amy Slife With the broad expanse of a new year ahead and with New Year’s resolutions abounding, one of yours in the social media sphere might be to start a blog. Blogging is a perfect way to share and document your thoughts. On a personal level, you can provide insight into your real-world life [...]
Is 2011 The Year For Twitter Ad Growth?
By: Mandy Cudahy As we wrap up 2010, we can reflect and be thankful for all of the changes and advancements in social media. While Facebook enhancements tend to steal the spotlight, there is a lot to be said about all the new features and learnings on Twitter in 2010. We know what information to [...]
Corporate Blogs Done Right
By Lauren Sleeper I recently wrote about the importance of corporate blogging. In the post, I mentioned 5 companies that have built exemplary corporate blogs. Each blog works for its company and their audience, for various reasons related to the company’s products, it’s customers, and their overall culture. Discussed in further detail, the following 5 [...]
If You've Got It, Flaunt It!
By Mandy Cudahy Since the rise of social media, companies have been trying to establish new, out of the box techniques to use social mediums to aid their marketing strategies. Now that they have discovered how they should use these tools successfully on their own, how do they take it further? How do they integrate [...]
