By Dave Kerpen The day I sat down to write this article, I received a total of 268 emails and 53 Twitter, Facebook and LinkedIn messages directed to me. This was not an atypical number. But I got through all of the messages by the end of the day, with meetings and calls [...]
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Beyond Poking: Romance in Social Media
By Marissa Breton The phrase “building relationships” is thrown around a lot in social media, and for a good reason. Each fan or follower is a relationship that needs attention. Building these relationships on social media can mirror a different kind of relationship, the romantic kind. The challenges are often similar, and can be fixed [...]
Social Media for the Adult Beverage Brand: Challenges and Opportunities
By Dave Kerpen In this week’s Watch Me Wednesday, I interview my old friend Christian McMahan, CMO of TouchTunes Interactive and former CMO of Heineken. We discuss the challenges that adult beverage brands face in social media and marketing products in a regulated industry. Social media provides an opportunity to put a personality that people [...]
Extra! Extra! Tweet All About It! Discover the Evolution of News and Social Media at Likeable U!
By: Alexandra Spignesi Today marks exactly two weeks until our yearly summit, Likeable U: Class of 2012 Beyond the Buzz. This year’s event will take place at the Desmond Tutu Center in New York City and feature industry leaders, tech experts, and marketing gurus as speakers. Attendees should expect a variety of topics both in [...]
Social Media: Are You Doing It Right?
By Brian Murray Social Media is a one of those terms that is thrown around although nobody really has the same definition. To some, it is a waste of time and others it is a black hole. People say it and immediately think of Facebook, Twitter, Pinterest, Google+ and a host of other platforms. That [...]
A picture is worth a thousand words (and more engagement)
By Dean Opriasa It can’t be denied that people are visual creatures. We like things that are colourful and images that attract our eyes. To simplify, pictures get attention and keep it. It takes only a split second to look at an image, versus a few to read a summary. Pictures are more likely to [...]
Contests, and Giveaways, and Sweepstakes! Oh, my!
By: Nicole Mastrangelo You’ve finally started to grow your fan base online and now you’re looking for the next venture to bring your community to the next level of engagement. What better way to engage your fans than to have them enter a contest and gain the possibility of winning a stunning prize! Contests and [...]
Why Be PINTERESTing when you could be FANCY
By Rodney Hazard What other brands could benefit from TheFancy? Share your thoughts in the comments!
4 Steps To Crafting A Better Blogger Pitch
By Kate van Geldern Bloggers are the influencers of the web and great resources for brands that want to get their message out in creative ways. Outside of my job here at Likeable, I write a personal blog and receive pitches every week from brands and their agencies asking me to write about their products [...]
