By Dave Kerpen Earlier today, a representative from my team tweeted “Who’s #notguilty about eating all the tasty treats they want?!” from the @Entenmanns account, one of Likeable’s clients. The Entenmann’s brand relies on us for our expertise in social media and unfortunately we let them down. We apologized on behalf of the Entenmann’s brand [...]
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Should Politicians Throw In The Twitter Towel?
By Carrie Kerpen Oh, #weinergate. Anthony Weiner will live in infamy as the man who showed his “weiner” to the Twitterverse. But to those that are passionate about social media as a vehicle to change the world, he leaves a legacy that is potentially far more long-lasting in social media.
Is There Really No Tweeting in Baseball @MLB?
By Michele Weisman Chicago White Sox manager Ozzie Guillen may need a lot more than 140 characters to explain what’s gone wrong with his baseball team during the opening month of the season. Guillen was suspended for two games and fined for his actions—including tweeting—during Wednesday’s loss to the New York Yankees. Guillen’s 130,000 plus [...]
How to Avoid Tweeting Your Way to Unemployment
By Jenna Lebel We’ve all heard a story of how a single, careless tweet has jeopardized a current or potential job or career. Maybe you remember the woman who received a job offer from Cisco and tweeted about weighing her “fatty paycheck” against hating the work only to be publicly called out by a Cisco [...]
Can Social Media Save the Children?
By: Mallorie Rosenbluth Last week, we blogged about Keep A Child Alive’s World AIDS Day campaign in which celebrities performed a digital life sacrifice to raise money for children and families affected with HIV/ AIDS in Africa and India. To date, the campaign has only managed to raise less than $300,000 even with powerhouses like [...]
Social Media Takes On Election Day!
This week’s blog comes from Guest Blogger, Dionne Gordon. Dionne tells us about how Social Media is participating in this year’s midterm elections. If you’re into social media, then you know that Election Day 2010 is here! It is imperative to go out and take part in the polling. This year social media networks are [...]
Layin' The Social Smack Down
Welcome first-time guest blogger, Joseph Amodio, a Buzz Builder from our New York office who blogs about his initial thoughts on the new consumer review site Social Smack. We all have our favorite brands and the brands that we loathe. We love to love and we love to hate brands, sometimes for the right or [...]
Procrastinating With Social Media? Why Not Do Some Social Good!
By Amy Kattan “We don’t have a choice on whether we do social media. The question is how well we do it.” –Eric Qualman There are more than 500 million users on Facebook. Twitter users are sending 55 million tweets per day. YouTube has over 100 million visitors per month. 22% of time spent online [...]
From the Computer Screen to the Silver Screen: Facebook Goes to Hollywood (Part I – Catfish)
By Mallorie Rosenbluth In case you’ve been living underground (and if you’re based in New York City, underground living won’t get you off the hook since the subway is plastered with billboards) you know that we’re less than two weeks away from the premiere of The Social Network, the film based on Ben Mezrich’s book [...]
10 Steps For Creating A Social Media Policy
By Jenna Lebel Whether you’re participating or not, social media IS part of your company. How do you govern it? The answer is a social media policy! In last week’s post I highlighted 5 examples of great social media policies in action. The truth is, only about 20% of companies worldwide have a “formal policy [...]
