By Jenna Lebel As social media continues to become a critical part of organizations, many are starting to develop policies to govern it. A social media policy outlines for employees the corporate guidelines or principles of communicating in the online world with a clear set of guidelines, roles and responsibilities. Here are 5 great examples [...]
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T.G.I. Friday's "Fan" Woody is Hollow
T.G.I. Friday’s is currently running a major campaign, with a large national TV advertising budget, paid search, and interactive money all driving traffic to a Facebook Fan Page. The idea is gimmicky but arguably clever: “Woody”, the ultimate fan of T.G.I. Friday’s, has challenged them to a contest – If he can get 500,000 fans [...]
Breaking: "Kisses" Facebook Page Renamed "OraBrush" Overnight; Profound Implications
4pm, June 30 2009, UPDATE! Facebook has since changed the name of the page BACK to “Kisses” and removed their vanity URL! To top it all off, sources at OraBrush tell us that they were NOT informed of this change! What is going on at Facebook? Stay tuned to Buzz Marketing Daily – we’ll be [...]
Ethics in Social Media Marketing: Why I'm Going to WOMMU, and Why You Should Too
I am a proud member of the Word of Mouth Marketing Association (WOMMA), the leading trade organization for the rapidly-growing word of mouth marketing / social media marketing sector that our firm theKbuzz most closely fits into. So I’ve been to WOMMA conferences and events, enjoy the networking, education, webinars, and general good times that [...]
Status Plug Ad Network for Facebook Public Profiles: Why It's Bad for Facebook, and Ultimately Bad For You
This afternoon, I was alerted by AllFacebook.com’s blog post about Status Plug, which bills itself as an “ad network for Facebook”, though its’ site notes it is “not affiliated with or endorsed by Facebook.” The basic premise is that advertisers pay Status Plug to distribute ads through its network of Facebook Public Profiles, and shares [...]
Facebook Squatters Reach a New Low: Facebook Please Help
I came across the Brooklyn, New York Facebook page the other day and saw it featured a few different Brooklyn based businesses. Some businesses were put on the favorite pages section; others were put on a special tab labeled “Shop Local”. The page describes itself as “a Facebook community for sharing news, stories, promoting events [...]
Revising WOMMA's Ethics Code?
Move over John McCain – we WOMMA members rocked the “town hall” debate today at the WOMMA Summit 08 in Las Vegas. The hot topic of conversation? A review of the WOMMA Ethics Code. The foundation of WOMMA’s code of ethics is what the organization calls the “Honesty of ROI,” i.e. honesty of relationships, honesty [...]
