By Amy Kattan As social media professionals, we can go on and on about why we love social media: it’s a great customer service tool and a highly effective way to reach a specific audience, among other things. Above all, social media works because it plays a key role in enabling the virality of messages: [...]
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7 Habits of Highly Effective Brands
By Jenna Lebel A good friend of mine introduced me to the book The Seven Habits of Highly Effective People by Stephen R. Covey. The bestselling book and one of Time’s “25 Most Influential Business Management Books” provides a framework for attaining personal goals and effectiveness. Each chapter presents an overview of a particular habit [...]
Put on Your Specs for A Holistic View: Social Media Integration
By Dean Opriasa Today’s marketing activities are ever so changing. Old school meets new school with traditional media and social media often crossing over. And because they do, integrating activities across the marketing mix only makes sense.
7 Game Dynamics to Propel Your Business
By Jenna Lebel Everyone who knows me will agree that I’m a highly competitive person. I love playing games (especially those where I have a good shot of winning). The appeal of games, aside from the chance of victory, is the opportunity to work towards a goal and learn along the way. The mechanics behind [...]
Get Social With Your Holiday Shopping
By Katie Kearsey Shoppers today are more connected and savvy than ever before. It’s therefore no surprise that they’re turning to online, social shopping to cross items off their list this holiday season. To take advantage of this recent trend, marketers should understand what consumers are looking for: easy purchase methods, shareable wishlists, great deals [...]
Improving Your Google+ Page
By Rodney Hazard Have you seen any great examples of Google+ pages? Leave a link in the comments below!
The Do’s and Don’ts for Brands This Holiday Season
By Meghan Gargan As we mentioned in last week’s blog post, ‘tis the holiday season, making it the ideal time to incorporate a festive angle into your social media strategy and get in on the fun. However, while you should capture the magic and merriment of this time of year, brands should also be cautious [...]
3 Things Google+ Pages Can Do Better
By Frank Emanuele The social web is abuzz with the news of Google+ Pages finally being launched yesterday. After initially deleting personal profiles set up by brands, Google is finally allowing them to set up pages similar to those already available on Facebook. But are these pages really ready for primetime? What could they be [...]
‘Tis the Season: A Holiday Survival Guide for Marketers
By Katie Kearsey It’s November 1st, which means the holiday season has officially begun! Most businesses will be pushing special promotions between now and the start of 2012, meaning the social space will grow even more crowded and marketers will have to be on their game, 24/7. Here are some tips to help you get [...]
Hard Truths Your Social Media Agency Should Be Telling You
By: Mallorie Rosenbluth A few weeks ago, I posted a blog here called Lies Your Social Media Agency tells you (you can check it out: here). In that article, I covered a few topics social media agencies often tell their clients and prospects that the brand should be skeptical of. However, despite the tendency for [...]
