By Dan Bergeron Many B2B companies utilize outbound cold-calling as a primary form of B2B lead generation. In some industries, this still might prove to be an effective form of generating leads and driving new business. However, there are other ways to bring generate leads without sifting through a list of 100 cold calls every day. [...]
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3 Ways College Football Teams Can Leverage Social Media
by Dhara Naik Football season is my favorite time of year. As a huge college football fan, I love seeing how different teams are leveraging social media to interact with their fans. My alma mater, the University of Michigan, is a big football school with a heavy social media presence. The sports industry undoubtedly generates [...]
Five Questions Brands Can Answer Through Facebook Insights
By Carrie Tylawsky Working in the new business department at a social media agency, I talk to a lot of brand representatives looking to increase revenue through social media. How can they do this? One of the oldest rules in marketing- know your target audience. There are numerous tools out there that can help measure [...]
5 Rules for Successful Social Media Measurement
By Jenna Lebel One of the biggest transformations I’ve seen in social media is the shift from the how to the why. When I was first getting started in social, it was all about the how. Knowing how it all worked and how to leverage for businesses were critical areas of expertise. Sure, the why [...]
What's the ROI of a Tweet Chat?
by Dhara Naik Twitter is all a buzz these days and brands everywhere are trying to implement a plan that aligns with their overall Social Media strategy. So as a brand, should you host a tweet chat? And like most brands, you’re probably wondering, what am I going to get out of a tweet chat? [...]
How One Tweet and One Like Led to Over $10K in Revenue
By Dave Kerpen I was standing in line to check in at Las Vegas’s then-trendiest hotel in town, the Aria, for nearly an hour. It was June of 2010 and I had just arrived after a 6 hour flight from New York. The last thing I wanted to do was waste an hour of my [...]
Can You Define the ROI of Social?
By Jenna Lebel Last week, I attended the first-ever Radian6 user conference in Boston with 3 of my colleagues. Appropriately named Social 2011, the two-day event was packed with industry experts, multiple breakout sessions and panels, training opportunities and exciting announcements (Salesforce acquisition just one of many). Overall, the conference, filled with like-minded, social media [...]
Facebook Ads for $1.07? It's Possible!
By Jenna Lebel According to a whitepaper published by social marketing and analytics firm Webtrends, acquiring a fan through Facebook’s advertising platform costs a brand about $1.07. In their research, which studied 11,000 Facebook ad campaigns, the firm not only discovered the average cost, but they also uncovered a few trends. Webtrends also found that [...]
Is 2011 The Year For Twitter Ad Growth?
By: Mandy Cudahy As we wrap up 2010, we can reflect and be thankful for all of the changes and advancements in social media. While Facebook enhancements tend to steal the spotlight, there is a lot to be said about all the new features and learnings on Twitter in 2010. We know what information to [...]
What You Missed at the 2010 #Womma Summit
By Jenna Lebel We’re thrilled to share with you the news of our 3rd WOMMY award from the Word of Mouth Marketing Association! We won the Innovation Award for our work with OurJewishCommunity.org, making us the only agency ever to win 3 consecutive WOMMY awards. We are truly humbled by the honor and could not [...]
