Archive | ROI RSS feed for this section
trends

Is 2011 The Year For Twitter Ad Growth?

by on 5:44 PM in Advertising, Big Brands, Blog, Buzzworthy, marketing, ROI, small business, social media, social networking, twitter

By: Mandy Cudahy As we wrap up 2010, we can reflect and be thankful for all of the changes and advancements in social media. While Facebook enhancements tend to steal the spotlight, there is a lot to be said about all the new features and learnings on Twitter in 2010. We know what information to [...]

Read full story • Comments { 4 }
What You Missed at the 2010 #Womma Summit

What You Missed at the 2010 #Womma Summit

by on 3:46 PM in Big Brands, Facebook, marketing, Reporting, Research, ROI, social media, twitter, womma

By Jenna Lebel We’re thrilled to share with you the news of our 3rd WOMMY award from the Word of Mouth Marketing Association! We won the Innovation Award for our work with  OurJewishCommunity.org, making us the only agency ever to win 3 consecutive WOMMY awards. We are truly humbled by the honor and could not [...]

Read full story • Comments { 2 }

What Are Alternatives to Social Media ROI Metrics?

by on 8:47 PM in Facebook, Guest Blogger, Reporting, ROI

We’re excited to welcome guest blogger, Chris Treadaway, today who wanted to respond to our blog post from last week about the Value of a Facebook Fan. Measuring social media success has been a hot button issue since the first business spent the first hour on social media engagement. Often times, pundits will point to [...]

Read full story • Comments { 3 }

What's the True Value of a Facebook Fan? (hint: it's not $136.38)

by on 4:51 PM in Facebook, Reporting, Research, ROI, social media

by Devin Sugameli Two Fridays ago, Gigaom published the results of a survey by social media marketing measurement firm Syncapse that attempted to assign a dollar value to Facebook fans of brand pages. According to their report, the average fan is worth about $136.38, though Syncapse acknowledges that this number can fluctuate dramatically depending on [...]

Read full story • Comments { 7 }
« Newer Entries