By Alexandra Spignesi As a social media lover and enthusiast I can admit that little feels as good as receiving that super selective and coveted invite from a new social media site that has the entire internet abuzz. But once we gain access what becomes of all of our other social media sites? On the [...]
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Social Media Madness
By Theresa Braun With the number of social networks vying for your participation, the question, “Which social media platform(s) is (are) right for my brand?” becomes complicated. While I’m not a fan or follower of college basketball and my only madness in March comes from birthday celebrations and spring fever, I love a good [...]
The Buzz Topic at South by Southwest: Community
By. Nicole Mastrangelo Along with each Social Media page comes a full community of fans, and behind those fans lies a group of people who manage that audience on a day-to-day basis. The communities drive the conversation and embrace the ideas that each brand and company brings to the online world. After attending the Interactive [...]
What Went Wrong? 3 Social Platforms That Didn’t Make It
By Cara Friedman It’s a dog eat dog world out there, especially in a fast paced industry like social media. Every startup in Silicon Valley is trying to jump on the social bandwagon. Sometimes they have staying power and other times they are just fads that fade away. This week, a number of formerly popular platforms are [...]
Social Sharing Experience In Full Color and Sound
By Rodney Hazard What other brands could benefit from Tout? Leave your thoughts in the comments below!
Social Media Beyond the Buzz
By Dan Bergeron It’s getting to be that time of year when many folks are becoming very eager for the arrival of spring. Besides looking forward to the warmer sunny weather, spring is an exciting time to follow new brand strategies and campaigns. Many brands will unveil new products and campaigns. This spring, we can also look forward [...]
Memo To Businesses: Responsiveness Is No Longer A Choice
By Dave Kerpen 20 years ago, companies could afford to keep people on hold for an hour on the phone. Those companies might have had monopolies, and furthermore, consumers didn’t have anywhere to talk if they chose to hang up the phone.
What Social Network Is Your Target Demographic Using?
By Cara Friedman With so many social networks to choose from, how are you supposed to know which one is best for your brand? The first question you should ask is, “What are my customers using?” You may be really great on Facebook, but your target demographic spends most of their time on Google+. With [...]
How to Greet the New Kid on the Social Media Block
By Theresa Braun Every few months it seems a new, “hot” social networking site arrives on the scene. This past summer, Google+ had its moment in the sun, with members of the social media community desperate for their invitation to circle everyone they knew. Currently, the internet is going pin-crazy on Pinterest. When a new [...]
Get to Know Your Instagram Metrics: 5 Key Features of Statigram
By: Alexandra Spignesi Instagram quickly became one of my favorite social media networks (yes, I put it right up there with my long time love, Twitter). Over the past couple months I noticed interaction boom. Then brands started joining. Instagram offers creative marketing through photos for brands, while reaching a target demographic. Brands such as [...]
