In this week’s Watch Me Wednesday, I discuss a brand new social media term for promoted trends gone wrong—‘bashtags.’ Bashtags are created when promoted hashtags backfire on the promoter. Both McDonalds and Blackberry created promoted hashtags that were very quickly hijacked by Twitter followers.
Is “Ask on Google+” a Quora-killer?
by Dave on 25. Jan, 2012 in watch me Wednesday
In this week’s Watch Me Wednesday, I discuss Google’s newest feature, Ask on Google+, and its implications as a new question-answer forum. Ask on Google+ provides the opportunity for Google+ users to have their searches answered by friends from their own Google+ circles.
Interview with @WishPond: The Future of Social Commerce
by Dave on 18. Jan, 2012 in watch me Wednesday
In this week’s Watch Me Wednesday, Dave is joined by Ian Cruickshank, Chief Revenue Officer & VP Sales at Wishpond, a social commerce platform. For a long time, readers of our blog and viewers of WMW know how bullish we have been about Social Commerce and Facebook Commerce. Social tools show excellent potential for allowing people to [...]
Leveraging Facebook Data Beyond the Like: Interview with @BostonMike
by Dave on 11. Jan, 2012 in watch me Wednesday
Today I’m joined by Mike Lewis, VP of Marketing and Sales for Awareness, Inc., in Boston. We have many clients who have accumulated thousands of “likes” on Facebook, but don’t know exactly who these people are. Are they prospects, customers, or random people whose “likes” were purchased through Facebook advertising?
Running the Gauntlet: Likeable Business Lessons from Jeffrey Hayzlett
by Dave on 04. Jan, 2012 in watch me Wednesday
In the first Watch Me Wednesday of 2012, Dave is joined by Jeff Hayzlett, a likeable thought leader and author of the new book “Running the Gauntlet: Essential Business Lessons to Lead, Drive Change and Grow Profits.” The book is about driving change by making gradual adjustments to stay alive in the business world. In [...]
Grateful, and Here’s to a Likeable 2012!
by Dave on 28. Dec, 2011 in watch me Wednesday
After an excellent 2011 that saw us hit #118 on the Inc 500, I treated our staff to some surprises at our annual holiday party. With a staff 3 times the size of 2010′s, I wasn’t able to give away a cruise like last year but we sure had fun celebrating a very likeable year. [...]
Happy Holidays From All Of Us At Likeable!
by Dave on 21. Dec, 2011 in watch me Wednesday
On the 12th day of Christmas my social media friends gave to me: No more than 12 friends on Path, 11 Facebook subscribers 10 Google+ circles 9 Tumblr Tumbles 8 Quora queries 7 Instagram filters 6 LinkedIn recommendations 5 golden Re-tweets! 4Square badges and check-ins 3 GetGlue stickers 2 people left on Myspace And a [...]
What’s Trending in Digital Brand Marketing?
by Dave on 07. Dec, 2011 in watch me Wednesday
Today I’m joined by my new friend Donnovan Andrews from Rethink Media. We’re talking about next year’s biggest trends in digital brand marketing. According to Donnovan, 2012 is going to be the year where video gets serious and starts landing on marketers’ radars. Data platforms and new technology will play a role in targeting in a [...]
My ‘Stache And 3 Ways You Can Fight Prostate Cancer Today
by Dave on 30. Nov, 2011 in watch me Wednesday
I’ve been called ridiculous, foolish, ugly, crazy, silly; nearly everything except “devastatingly handsome” for growing out this mustache all month. So why the heck have been I doing it? I’m proud to say we are participating in Movember. All of the men at Likeable Media have been growing mustaches, while many of the women have [...]






