Featured content:
Likeable Media listens across the social web to create smarter content that performs.

AUNTIE ANNE'S

Objective: Campaign Awareness

Rationale: To help generate awareness of the newly launched “Just Roll With It” campaign, Likeable media produced this video compilation to showcase a wide variety of audiences and relationships enjoying Auntie Anne’s products.

Result: More than triple the established goal for video views.

EXTRA SPACE

Objective: Engagement and Awareness

Rationale: Relating to the emotion surrounding nostalgia, we wanted to capture the memories of the fans (and non-fans) and celebrate them in an end-of-year video. The campaign worked in two phases: capturing user generated content via unpublished posts and capturing the emotional responses in a video.  One of the goals of the campaign was to portray the brand ideal of, “surprising people with just how much we can help them through life transitions.

Result: Over 1,000 submissions and 44,000 total video views.

CITRIX GO TO MEETING

Objective: Awareness

Rationale: Citrix strives to have a tongue-in-cheek social media presence. We produced a video series that played off of people’s desire to work from home in the digital age. This video pokes fun at a user’s desire to use GoToMeeting in order to avoid the obligatory in-office birthday celebration.

Results: Over 3 Million Video Views and GROWING!

CENTURY 21 Objective: Website Traffic Rationale: Over the month of August, we promoted four pins on Century 21’s Pinterest account in an effort to reach people likely to have an interest in the company’s blog. This campaign was designed to drive web traffic at an efficient cost per click while also creating awareness of the brand on Pinterest. Results:  Over 450,000 total impressions – over 57 times more than Century 21 receives over the same time period. Cost per click was under fifty cents (less than one half the average CPC on Pinterest of between $1 and $2)  


CENTURY 21
Objective:
Website Traffic
Rationale: Over the month of August, we promoted four pins on Century 21’s Pinterest account in an effort to reach people likely to have an interest in the company’s blog. This campaign was designed to drive web traffic at an efficient cost per click while also creating awareness of the brand on Pinterest.
Results:  Over 450,000 total impressions – over 57 times more than Century 21 receives over the same time period. Cost per click was under fifty cents (less than one half the average CPC on Pinterest of between $1 and $2)

 


PURE BARRE
Objective: Engagement
Rationale: We knew the Pure Barre community loved Taylor Swift. So at the start of 2015, we kicked off the new year by incorporating her song “Blank Space” into a common Pure Barre resolution: joining the 100 Club (after taking 100 classes, clients sign their name to the bar). 
Results: 2,994 likes and 90 shares on Facebook. 1,346 likes on Instagram. 58 Favorites on Twitter.

SOAP.COM Objective: Conversion Rationale: By pinpointing the most lucrative targeting opportunities, and testing multiple creative variables against those targets, Likeable surpassed its online sales goals for this particular e-Commerce effort.  Results: Over 1,000% Return on Ad Spend  


SOAP.COM
Objective: Conversion
Rationale: By pinpointing the most lucrative targeting opportunities, and testing multiple creative variables against those targets, Likeable surpassed its online sales goals for this particular e-Commerce effort. 
Results: Over 1,000% Return on Ad Spend

 

AMERICAN KENNEL CLUB Objective: Acquisition Rationale: We were tasked with procuring sign-ups for American Kennel Club’s new “Wooftagg” – described as a Tinder/Instagram/Google Maps mixture for dogs. The product was not yet ready for sale, but AKC was hoping to drive as much interest as possible prior to launch. Results: Earned more than 1,650 new sign-ups via social advertising over a three-week span. 


AMERICAN KENNEL CLUB
Objective: Acquisition
Rationale: We were tasked with procuring sign-ups for American Kennel Club’s new “Wooftagg” – described as a Tinder/Instagram/Google Maps mixture for dogs. The product was not yet ready for sale, but AKC was hoping to drive as much interest as possible prior to launch.
Results: Earned more than 1,650 new sign-ups via social advertising over a three-week span. 

VOGUE Objective: Awareness, Conversion Rationale: The animated image file format known as GIF is extremely popular online, yet few brands take advantage of the long shelf-life they have. To promote Vogue’s 73 Questions with Iggy Azalea, we created a GIF of one of her responses. The piece sparked enthusiastic conversation while simultaneously driving traffic to the full interview Results: 1,306 Retweets and 2,530 Favorites on Twitter


VOGUE
Objective: Awareness, Conversion
Rationale: The animated image file format known as GIF is extremely popular online, yet few brands take advantage of the long shelf-life they have. To promote Vogue’s 73 Questions with Iggy Azalea, we created a GIF of one of her responses. The piece sparked enthusiastic conversation while simultaneously driving traffic to the full interview
Results: 1,306 Retweets and 2,530 Favorites on Twitter


INSTRUCTURE: CANVAS

Objective: Engagement and Awareness

Rationale: To kickoff a content series, Likeable launched with a video that drove awareness surrounding the benefits of using Canvas LMS in the classroom as well as educate prospective fans/customers. The original client asset was over 2 minutes long and was edited down to 36 seconds to optimize for use on Facebook. 

Results: Over 40,000 total video views.